News Analysis: Oracle Acquires Sun, Enters Open Source and High End Computing Markets
Published on April 20, 2009 by R "Ray" Wang

Oracle announces a $7.4B deal for SUN just a few weeks after the IBM deal fell through. If completed, Oracle will control a significant major open source alternative and a nice piece of the high end computing business. These open source components have been viewed as the alternative to the dominance of the Big 4 or MISO (Microsoft, IBM, SAP, and Oracle). Oracle will also gains an innovation engine with the assets of Sun's Labs groups which pioneers a series of innovations that include potential enterprise solutions for the virtual world. The deal puts Oracle on a continued path to acquiring deeper components of the enterprise computing stack, including appliances. Here's how the stack looks:
- Middleware - While Java and Solaris may appear to be the crown jewels in the deal, Oracle has managed to slowly buy out other stack competitors (i.e. BEA and now Sun) and integrate them into the Fusion Middleware suite of tools for custom development and its own Fusion Applications product lines. Sun complements BEA. In addition, the open source stack will also provide Oracle with a new avenue to the SMB market . (added 4/22)
- Database - Oracle takes out the low cost competitor to SQL server on the low end and gets a shot at converting them to Oracle DB instead of IBM. Control of mySQL adds to an SMB entry point and the removal of a competitor . (added 4/22)
- Hardware - Oracle gains another great recurring revenue (maintenance) base with Solaris. This complements Oracle's large and profitable database installations on Solaris that would have fallen prey to the IBM DB2 team. While there's some talk about Oracle selling the hardware side, this seems unlikely as Oracle focuses in on the appliance market. More importantly, Oracle can take Sun's tools and build a purpose built appliance running database, middleware, and apps. (added 4/22)
The bottom line- Oracle succeeds at post merger integration where others often fail
Despite skepticism, Oracle has made these acquisitions work from a financial perspective, with year-over-year quarterly profit growth that has generally been well above 20%. Some key success factors include:
- Acquiring companies for the recurring revenue. Oracle's first set of deals (i.e., PeopleSoft and Siebel) focused on installed base acquisitions that provided a strong foundation of support and maintenance customers. This base of recurring revenues provided Oracle with the room to continue strong R&D investment while reducing overall costs. Oracle takes out another highly profitable maintenance base adding pressure to competitors. In this acquisition it gains the profitable Solaris revenue stream while moving into a maintenance business for open source software.
- Eating its own dog food. In the late 1990s, Oracle made a major commitment to re-engineering its back-office processes using its own applications. As a result, Oracle has become highly efficient, with a ratio of general and administrative expenses to revenues of 3% to 4% - in most calendar quarters, one percentage point lower than SAP's and even lower than other large software vendors like Microsoft and Symantec. Expect Oracle to put the Sun assets into its arsenal of tools for delivering software innovation.
- Mastering post-merger integration. With two former investment bankers at the helm, Oracle has one of the best post-merger integration teams in the business. Oracle's profit performance signals that it has been able to add new companies and their stream of revenues while keeping costs down. Sun will provide considerable synergies in the short and long run.
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Your POV
What do you think abou the acquisition of SUN? Did you count on SUN as your open source stack alternative to the Big 4? Send me a private email to rwang0 at gmail dot com. Posts are preferred! Thanks and looking forward to your POV!
Copyright © 2009 R Wang. All rights reserved.
9 Comments »
I think this is the best news for all involved, including Sun customers and employees. Sun needs a healthy dose of innovation, and IBM’s history with acquisitions didn’t give me much confidence they would do more than swallow the market share.
I think it will be interesting to see how Openoffice squares up against Microsoft Office once it has Oracle’s muscle behind it.
[...] don’t cover the enterprise space, but my colleague Ray Wang says that the Sun acquisition will be successful for Oracle, check out his blog post to rea…. [...]
For existing Oracle customers, we are going to see further introspection while the carry out further Fusion.
I dont see it as a benefit for open systems as Oracle will inevitably emphasise the more proprietory Solaris.
I agree with Martin that OpenOffice and also Java are what Oracle are really after as they aspire to challenge Microsoft.
More on http://is.gd/tPd4
In a time where companies are turning to cloud computing, Oracle buys a hardware server company. Seems wrong.
A company buying an Oracle DB isn’t necessary interested in having a SUN hardware.
The Culture Clash:
- Oracle has always billed for everything.
- SUN has been a fore fighter of giving away software for free.
Big doesn’t always equal viable.
Our company has been the target of FUD from companies like Oracle and Sun, promoting the idea that because we’re smaller than they are, we’re not going to be there for the client. Now, companies who fell for this and purchased Sun’s identity and access management solutions are feeling nervous about their investment because of overlap with Oracle. http://identityman.blogspot.com/2009/04/story-about-vendor-selection-and-fud.html
Oracle just acquired a whole lot of lower margin. Expect draconian cost cutting – and I’d suspect that research, especially expensive research to create and contribute open source – will be among the first things to be gutted.
[...] Oracle, Platform, Proprietary, Sun As Forrester analyst, R Wang, outlined in his blog, the Oracle acquisition of Sun adds to both open source leadership and a chunk of the high end computing business. Many argue this [...]
John is ultimately right that this was likely the best outcome. At the same time, the acquisition begs the question on whether control of the stack, from hardware to applications, will provide Larry an avenue to, like his friend Steve Jobs, create synergy across all layers to deliver a compelling solution to data centers, enterprise customers, developers, etc. What does it imply about whether, like MSFT, ORCL is now becoming large enough where the word “proprietary” matters much less. For more – http://is.gd/uOKg
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