
Microsoft Bolsters Developer Tools To Inspire Innovation
At the October 28th, 2010 Microsoft Professional Developers Conference, CEO Steve Ballmer presided over 3 key announcements that affirm the software giant’s ambitions to retain and grow the mind share and market share of worldwide developers (see Figure 1). In fact the 3 main announcements foreshadow Microsoft’s convergence in the five pillars of consumer tech:
- IE9 showcases advancements in hardware acceleration and user experiences. Dean Hachamovitch demonstrated how hardware acceleration and site-centric design can transform the web experience. A comparison of Google Chrome vs Microsoft IE9 showed significant performance gains with IE9 at 60 frames per second (FPS) on HTML5 versus 40 FPS on the latest version of Chrome. The hardware acceleration definitely improves the audio, video, text, and canvas experience. The new browser supports HTML5 semantic tags, CSS3 2D transforms, and F12 capabilities.
Point of View (POV): IE9 transforms the browser market. Early demos show how quickly developers can build rich HTML5 experiences. Hardware acceleration and site-centric design will drive all future development capabilities as new devices such as tablets, surface computing, and mobile innovations enter the market. Of equal importance, Microsoft shows support for open standards in HTML5 while also betting on Silverlight for more complex apps that can simultaneously build in HTML5 and video. Unfortunately, a few beta users have reported stability issues on IE9. As with any early release, expect improved stability over the next 1 to 3 months.
- Windows Phone 7 attempts to gain traction. Launched one week ago, Scott Guthrie highlighted the key features in the WP7 platform. Adoption remains fierce with over 1000 applications and games uploaded into the integrated market place. During the Brandon Watson demo, attendees saw integrated experiences to XBox Live, a native Facebook application, and an exclusive Amazon Kindle app. Developers can build on Visual Studio Express, take advantage of OData support, and concurrently use Expression Blend with Visual studio to design digital assets and apply animation time lines. Visual Studio Express and Expression Blend will be available to developers at no cost.
(POV): WP7 shows promise in bringing Microsoft’s mobile efforts out of the doldrums. With Palm facing a brain drain post-HP acquisition, WP7 enters a competitive 4-way race among iOS4, Google Android, and RIM’s OS6 WebWorks development platform for mind share. However, Microsoft’s taken the lessons learned from a decade of catching up. By improving developer productivity through better tools, closer partnerships with device manufacturers on standards, and development of a market place, buyers and partners should not count Microsoft out. Early reports indicate that developers can build more quickly on WP7 than Android. Additionally, the industry can expect the tablet wars to heat up as these markets converge. Of note to iPhone users, many early users of WP7 on AT&T’s network claim that they have less dropped calls than Apple’s iPhone. Software Insider expects AT&T to start publishing dropped call results by device and OS.



