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Best Practices: Five Simple Rules For Social Business
Posted By R "Ray" Wang On December 16, 2010 @ 23:30 In B2B,B2C,best practices,CIO,CMO,collaboration,crm;,customer experience management,customer relationship management,customer relationship management (CRM),Enterprise 2.0,enterprise applications,enterprise apps,Enterprise apps strategy,Enterprise Business Apps,enterprise collaboration,Enterprise Software,Featured,future of business,P2P,R "Ray" Wang;,rwang0,SCRM,Social Business,social business software,Social CRM,social enterprise,social enterprise apps,social marketing insights,social media,social media monitoring,social technologies,SoftwareInsider,Tuesday's Tip | 27 Comments
Early Adopters And Pioneers Have Benefited From Social
Across executive board rooms and even in living rooms, social business is all the rage. In 2010, social crm (SCRM) and Enterprise 2.0 (E20) rose into mainstream conversation. Despite the mindshare and awareness, a majority of business leaders have yet to begin these initiatives. The good news – those organizational leaders who have adopted disruptive technologies in social, have already realized the benefits. Those benefits include:
SCRM and E2.0 Evolve Into An Uber Category Of Social Business In 2011
Fast followers have noticed the business benefits and have begun planning for social business initiatives in 2011. Innovative management teams can expect social businesses to bring together the many concepts of social media, social analytics, social media monitoring, social marketing, SCRM, E20, community platforms, and Vendor Relationship Management (VRM ). Leaders seeking to understand social business can succeed by following these five simple rules for social business (see Figure 1.):
Figure 1. Five Simple Rules For Social Business
The Bottom Line -Embrace Social In 2011 Or Be Left Behind
The train has left. Organizations must put together a social business strategy that meets their business objectives, matches their organizational culture, and provides the right level of technological support. Expect reference architectures for social business to emerge that incorporate design thinking, innovative user experience models, business API’s, and deeper vertical focus. Not all organizations can and will adopt social business. However, those that succeed will leapfrog their competition with a disruptive technology and business model for 2011 and beyond.
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 Constellation Research website: http://www.constellationrg.com
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