Comments on: Trends: Influencers Aspire For Market Maker Status http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/ Your buy side advocate for enterprise apps strategies, vendor selection, & contract negotiations Mon, 21 May 2012 23:40:57 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: ADVISORY INDUSTRY – ITS FUTURE | gideongartner.com http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-13559 ADVISORY INDUSTRY – ITS FUTURE | gideongartner.com Tue, 05 Jul 2011 03:23:27 +0000 http://blog.softwareinsider.org/?p=6845#comment-13559 [...] definitions will fall by the way side as new business models emerge.Here’s the original post: http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/At the end of the day, if we meet our clients needs for sound, pragmatic, and objective advice, we [...] [...] definitions will fall by the way side as new business models emerge.Here’s the original post: http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/At the end of the day, if we meet our clients needs for sound, pragmatic, and objective advice, we [...]

]]> By: Vendor Influencers: The New Category on the Block | paul frank http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-12797 Vendor Influencers: The New Category on the Block | paul frank Fri, 13 May 2011 02:31:02 +0000 http://blog.softwareinsider.org/?p=6845#comment-12797 [...] In any case, a fact that Frank had grown calm that reflected some suspicion care and dubious (not vendor-specific knowledge) in multiple with 3 record vendors (not me and Brian) on a theatre NOT pitching yet providing honestly profitable again, agnostic, knowledge, got me meditative about a post that uber-influencer Ray Wang did in early Feb on his A Software Insider’s Point of View called: Trend: Influencers Aspire for Market Maker’s Stat... [...] [...] In any case, a fact that Frank had grown calm that reflected some suspicion care and dubious (not vendor-specific knowledge) in multiple with 3 record vendors (not me and Brian) on a theatre NOT pitching yet providing honestly profitable again, agnostic, knowledge, got me meditative about a post that uber-influencer Ray Wang did in early Feb on his A Software Insider’s Point of View called: Trend: Influencers Aspire for Market Maker’s Stat… [...]

]]> By: Vendor Influencers: The New Category on the Block http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-12777 Vendor Influencers: The New Category on the Block Tue, 10 May 2011 15:02:48 +0000 http://blog.softwareinsider.org/?p=6845#comment-12777 [...] In any case, the fact that Frank had developed content that reflected some thought leadership and agnostic (not vendor-specific knowledge) in combination with three technology vendors (not me and Brian) on the stage NOT pitching but providing genuinely valuable again, agnostic, knowledge, got me thinking about a post that uber-influencer Ray Wangdid in early February on his A Software Insider’s Point of View called: Trend: Influencers Aspire for Market Maker’s Stat... [...] [...] In any case, the fact that Frank had developed content that reflected some thought leadership and agnostic (not vendor-specific knowledge) in combination with three technology vendors (not me and Brian) on the stage NOT pitching but providing genuinely valuable again, agnostic, knowledge, got me thinking about a post that uber-influencer Ray Wangdid in early February on his A Software Insider’s Point of View called: Trend: Influencers Aspire for Market Maker’s Stat… [...]

]]> By: Monday’s Musings: Putting An End To The Conflict Of Interest Among Some Sourcing Advisors | Constellation Research http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-11495 Monday’s Musings: Putting An End To The Conflict Of Interest Among Some Sourcing Advisors | Constellation Research Mon, 28 Mar 2011 18:21:55 +0000 http://blog.softwareinsider.org/?p=6845#comment-11495 [...] to battle it out in the über competitive market for large annual multi-million dollar contracts.  Market makers who serve as sourcing advisors, (i.e. management consultants, analysts, or vendor specialists) [...] [...] to battle it out in the über competitive market for large annual multi-million dollar contracts.  Market makers who serve as sourcing advisors, (i.e. management consultants, analysts, or vendor specialists) [...]

]]> By: R "Ray" Wang http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10719 R "Ray" Wang Tue, 22 Feb 2011 09:13:44 +0000 http://blog.softwareinsider.org/?p=6845#comment-10719 Jessie - thanks for the welcome addition. Client Expert. We also got a Vendor Expert in the mix. Sounds like new influencer types! Anyone else? - Ray Jessie – thanks for the welcome addition. Client Expert. We also got a Vendor Expert in the mix. Sounds like new influencer types! Anyone else? – Ray

]]> By: jessie http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10718 jessie Tue, 22 Feb 2011 09:06:46 +0000 http://blog.softwareinsider.org/?p=6845#comment-10718 thanks - was doing most of the stuff without the framework, so shall now be more structured about this! the influencer type I think is missing is the "Client Expert" - big buyers become very influential. thanks – was doing most of the stuff without the framework, so shall now be more structured about this! the influencer type I think is missing is the “Client Expert” – big buyers become very influential.

]]> By: R "Ray" Wang http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10584 R "Ray" Wang Fri, 18 Feb 2011 16:55:37 +0000 http://blog.softwareinsider.org/?p=6845#comment-10584 Andrew - thanks. would you place a Mary Jo Foley in that list - Ray Andrew – thanks. would you place a Mary Jo Foley in that list – Ray

]]> By: Andrew McCarthy http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10582 Andrew McCarthy Fri, 18 Feb 2011 16:31:37 +0000 http://blog.softwareinsider.org/?p=6845#comment-10582 Ray, good stuff as usual. I'd add another influencer type to this list -- the vendor expert. Increasingly, organizations are looking to bring semi-independent voices to the forefront, and those individuals can and do have influence that stretches well beyond the interests of their employer. I think this is a key component of the changing media landscape, as customers continue to look for high quality information on technology offerings and services. This is a good time for customers and vendors, as bloggers and analysts drive companies toward greater transparency and vendor-side voices increasingly ENGAGE in the market discussion. Ray, good stuff as usual. I’d add another influencer type to this list — the vendor expert. Increasingly, organizations are looking to bring semi-independent voices to the forefront, and those individuals can and do have influence that stretches well beyond the interests of their employer. I think this is a key component of the changing media landscape, as customers continue to look for high quality information on technology offerings and services. This is a good time for customers and vendors, as bloggers and analysts drive companies toward greater transparency and vendor-side voices increasingly ENGAGE in the market discussion.

]]> By: R "Ray" Wang http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10577 R "Ray" Wang Fri, 18 Feb 2011 14:29:43 +0000 http://blog.softwareinsider.org/?p=6845#comment-10577 Clive - Agreed here. The valley though is a different beast? I'd be curious to see what's happening outside of the valley =) - Ray Clive – Agreed here. The valley though is a different beast? I’d be curious to see what’s happening outside of the valley =) – Ray

]]> By: clive boulton http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10570 clive boulton Fri, 18 Feb 2011 09:52:50 +0000 http://blog.softwareinsider.org/?p=6845#comment-10570 Huge impact of Meetup.com and free crowd sourced community groups and their influence. (they must be eating someones lunch) For example many SF Bay Area user groups use. 700 attended http://www.meetup.com/cloudcomputing/events/16395288/ Last yr at the Silicon Valley CodeCamp, > 3000 registered about about 2000 attended. World wide pretty most Google Technology UG use meetup.com http://www.meetup.com/seattle-gtug/events/15660466/ Repeat for Ruby, Python, ... Huge impact of Meetup.com and free crowd sourced community groups and their influence. (they must be eating someones lunch)

For example many SF Bay Area user groups use. 700 attended http://www.meetup.com/cloudcomputing/events/16395288/

Last yr at the Silicon Valley CodeCamp, > 3000 registered about about 2000 attended.

World wide pretty most Google Technology UG use meetup.com http://www.meetup.com/seattle-gtug/events/15660466/

Repeat for Ruby, Python, …

]]> By: Tweets that mention Trends: Influencers Aspire For Market Maker Status « A Software Insider's Point of View -- Topsy.com http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10310 Tweets that mention Trends: Influencers Aspire For Market Maker Status « A Software Insider's Point of View -- Topsy.com Mon, 07 Feb 2011 13:36:38 +0000 http://blog.softwareinsider.org/?p=6845#comment-10310 [...] This post was mentioned on Twitter by Paul Papadimitriou, Martin Perry. Martin Perry said: Terrific post! - Eight Major Influencer Types Exist Today http://bit.ly/hcNPPN [...] [...] This post was mentioned on Twitter by Paul Papadimitriou, Martin Perry. Martin Perry said: Terrific post! – Eight Major Influencer Types Exist Today http://bit.ly/hcNPPN [...]

]]> By: R "Ray" Wang http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10174 R "Ray" Wang Thu, 03 Feb 2011 21:14:07 +0000 http://blog.softwareinsider.org/?p=6845#comment-10174 Pim - thanks for your POV. Biz model convergence and monetization along w/ the internet and social computing have changed how we outreach. I'd add that who we trust plays a key role as evidenced by Edelman's Trust index. As we end up w/ more voices and channels in the market, we'll find a need for more credentialed and trusted spokesperson. It'll be interesting to see what new models emerge. I'm curious as to what others think? - Ray Pim – thanks for your POV. Biz model convergence and monetization along w/ the internet and social computing have changed how we outreach. I’d add that who we trust plays a key role as evidenced by Edelman’s Trust index. As we end up w/ more voices and channels in the market, we’ll find a need for more credentialed and trusted spokesperson. It’ll be interesting to see what new models emerge. I’m curious as to what others think? – Ray

]]> By: Pim Bilderbeek http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10170 Pim Bilderbeek Thu, 03 Feb 2011 19:13:35 +0000 http://blog.softwareinsider.org/?p=6845#comment-10170 Nothing new, influencers have always adopted multiple influencer types for market status. I started as an analyst at IDC in 1986. IDG was the media mogul, IDC was the industry analyst, world expo corp was the events organizer. IDC did syndicated research and consulting. IDG got its money from advertising, subscriptions and selling prospect lists. World expo got their money from sponsors and attendees. One company. Multiple ways of monetising and influencing. There remain only three influencing methods: one-one, one-many, many-many. The Internet has changed the way those methods are executed, so many-many was an events business in the old days but now is called peer-peer in its new form. The underlying premise is still the same: network with your peers. The Internet has changed the way those methods are monetised. Paid subscriptions to print tech magazines are unheard of these days. Advertising in print has plummeted. Selling subscriber data can still be done, but only highly specialised. Naturally news publishers are looking to “new” ways of making money. One of these ways is adding a “pro” component like GigaOM and information week. Or light reading and heavy reading. And adding a many-many component like events or peer-peer communities. Nothing new. Has been done before. No new hybrid models. What has changed is reach. The expert (author, analyst, consultant, teacher, passionate, etc.) who influenced one-one in the old days can now influence one-many. Or facilitate many-many. So, converged influencer business models have existed for a long time. Only now they can extend their reach. That is the real disruption. Pim Nothing new, influencers have always adopted multiple influencer types for market status.

I started as an analyst at IDC in 1986. IDG was the media mogul, IDC was the industry analyst, world expo corp was the events organizer. IDC did syndicated research and consulting. IDG got its money from advertising, subscriptions and selling prospect lists. World expo got their money from sponsors and attendees. One company. Multiple ways of monetising and influencing.

There remain only three influencing methods: one-one, one-many, many-many.

The Internet has changed the way those methods are executed, so many-many was an events business in the old days but now is called peer-peer in its new form. The underlying premise is still the same: network with your peers.

The Internet has changed the way those methods are monetised. Paid subscriptions to print tech magazines are unheard of these days. Advertising in print has plummeted. Selling subscriber data can still be done, but only highly specialised.

Naturally news publishers are looking to “new” ways of making money. One of these ways is adding a “pro” component like GigaOM and information week. Or light reading and heavy reading. And adding a many-many component like events or peer-peer communities. Nothing new. Has been done before. No new hybrid models.

What has changed is reach. The expert (author, analyst, consultant, teacher, passionate, etc.) who influenced one-one in the old days can now influence one-many. Or facilitate many-many.

So, converged influencer business models have existed for a long time. Only now they can extend their reach. That is the real disruption.

Pim

]]> By: R "Ray" Wang http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10154 R "Ray" Wang Thu, 03 Feb 2011 10:15:30 +0000 http://blog.softwareinsider.org/?p=6845#comment-10154 Curt - thanks for sharing your taxonomy. I think something we may have missed is with more tools means more noise. Rising above signal to noise will be key in standing out. -Ray Curt – thanks for sharing your taxonomy. I think something we may have missed is with more tools means more noise. Rising above signal to noise will be key in standing out. -Ray

]]> By: Curt Monash http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10144 Curt Monash Thu, 03 Feb 2011 07:02:20 +0000 http://blog.softwareinsider.org/?p=6845#comment-10144 Ray, I agree with almost all of that except your suggestion that it's all new within the past 5 years. ;) I was an analyst/consultant in the 1990s just as I am today. Analyst firms and trade press were both going after the events business in the 1990s. George Schussel blended training and trade shows long ago. And so on. Of course, you're right it's accelerating. Blogging lets us have a real "freemium" model. (I guess I'm an "open research" type in that everything I write is free to the reader.) Advertising revenues are collapsing. You probably should have mentioned webinars somewhere in your post. And so on. :) My own influencer taxonomy -- across a different spectrum than yours -- is at http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/ Best, CAM Ray,

I agree with almost all of that except your suggestion that it’s all new within the past 5 years. ;) I was an analyst/consultant in the 1990s just as I am today. Analyst firms and trade press were both going after the events business in the 1990s. George Schussel blended training and trade shows long ago. And so on.

Of course, you’re right it’s accelerating. Blogging lets us have a real “freemium” model. (I guess I’m an “open research” type in that everything I write is free to the reader.) Advertising revenues are collapsing. You probably should have mentioned webinars somewhere in your post. And so on. :)

My own influencer taxonomy — across a different spectrum than yours — is at http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/

Best,

CAM

]]> By: [GUEST POST] Trends: Influencers Aspire For Market Maker Status « The IIAR Blog http://blog.softwareinsider.org/2011/02/02/trends-new-influencers-seek-market-maker-status/comment-page-1/#comment-10118 [GUEST POST] Trends: Influencers Aspire For Market Maker Status « The IIAR Blog Wed, 02 Feb 2011 16:19:01 +0000 http://blog.softwareinsider.org/?p=6845#comment-10118 [...] post is cross-posted on the SoftwareInsider [...] [...] post is cross-posted on the SoftwareInsider [...]

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