Vendor Event: Why Does Everyone Need Analytics?

Published on April 12, 2012 by R "Ray" Wang

Wednesday, April 25, 2012
10:00 am Pacific
1:00 pm Eastern

Ray Wang
Principal Analyst and Chief Executive Officer
Constellation Research, Inc.

Patrick Morrissey
Vice President

Jennifer Maddox
Director of Product Marketing

Why the Move from Transaction to Experience Requires Better Analytics

Business leaders seek better insights for smarter decision-making. Unfortunately, today’s traditional intelligence tools were designed for two-dimensional transactional systems. As data from consumer trends such as mobile, social, cloud, big data, and video make their way into the enterprise, organizations seek new tools to discern insight from these new engagement and experiential systems.

In fact, leaders seek more than just reporting and dashboards, they expect to make real decisions. A recent Constellation Research survey identified key expectations from business analytics to include: supporting business strategy and planning; optimizing costs across the value chain; identifying hidden patterns and relationships in big data; providing context for relevant engagement; and predicting demand in networks.

The shift from transaction to engagement to experience depends on better business analytics.  Success requires that new business analytical tools support the information supply chain as data moves from a cacophony of upstream data sources to new and innovative downstream modes of consumption.

Why Does Everyone Need Analytics?  Because work—as we know it—soon won’t be as we know it.

Think real time. Connect finance and operations together with plans, forecasts, budgets, and a global view of the business so that everyone can see what they need, the way they need it.

Think mobile. Manage your business anywhere with a swipe of your finger from an iPad or mobile device by updating plans, doing real-time analysis, and collaboration.

Excel who? Think analytics for all.

Come join us for an interactive discussion and webinar! Register today!

  • Sachin –

    As with all technology, it’s only as good as the people behind it!.


  • Honestly, Leaders are expected to make good decisions.. for the business, for the employees, for the shareholders and be socially responsible. Analytics gives them the power to determine and understand the dimensions at play. The reliance should never be on software to Make decisions but to assist in forming a picture to HELP make decisions.
    There is no such thing is bad analytics.. it is mature in terms of concept and implmentation as far as technology allows it to be.

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