Thanks for the comments. The issue is how do we set up context rules. I haven’t found an easy way to do this yet. But there will be a startup somewhere to do this!

R

thanks for the comment. congrats on the Rumble acquisition.

R

Anytime – thanks for taking the time to comment and good luck w/ what you are working on!

R

One must reduce the information overload of pre-social media.

The telephone interrupts – it distracts the thought process while social media enables entering and exiting the network at the time convenient to you. Therefore, reduce telephone usage.

Television imposes broadcast time slots. This constrains the ability to engage. Eliminate television as much as possible.

As Annalie mentions: e-mail is not an effective medium to handle information overload. Eliminate e-zines and go with RSS feeds. This is a better option to scan through e-zine and blog material.

I like what Marshall says about the reverse. That’s starting to happen for some mediums vs others!

R

Ah the email- it’s true. If still used as a tasklist it’s redundant. Yet for some so hard to let go of. Thanks for the comments!

R

I’ve been an early adopter of LinkedIn, FB, YouTube, Twitter, Spotify, Pearltrees, Pinterest….Enterprise tools too….first a crowd-sourced innovation platform that I built and deployed in-house followed by an in-house crowd-based employee recognition platform , followed by blogs, wikis then Yammer and Sharepoint…and totally concur with the above. I confess when Google + came along….I explored and drew the line at joining- couldn’t find the extra mile of value.

Here’s the thing…its not the Social Media fatigue per se….its that EVERY FRIGGING platform sends me an email too! Its the email thats killing us. Social media giveth…but it hasn’t taketh away….THERE’S the problem!

This is one of the most practical analysis of the social media phenomenon in business that I’ve seen. First, the visceral recognition that social media has positive business effects without the ROI analysis seems to be counter-intuitive to most observers. Value becomes articulated through usage – your stage 3.

Marshall McLuhan suggested that the benefits of any medium can reverse – the convenience of the automobile reverses through urban sprall. As does the information overload with social media. Most observers tend to get caught up in the overload part without recognizing the pattern recognition benefits from social media such as deciding who to follow on twitter,

I have discovered far more relevant in-depth content from social media than any other source. There are intense times such as annual steering committee where I can’t devote the time to social media. This fatigue is short lived.