Loved the report! Too early to say I am a convert, but I am definitely closer to the gamification side of the fence now Anyway, all this got me thinking and hence a blog post update which references your article.

http://allthingsanalytics.com/2012/06/17/social-adoption-in-the-enterprise-make-every-click-count/

Marie

Will send you something on enterprise gamification that may or may not give you another Point of view. If we didn’t call it gamification but behavior or influence management, it may be more acceptable =)

Let me know what you think

R

Glad you added your thoughts here. Integration w/ existing business processes is a key factor in cases where we have the appropriate process. IN newer areas, we’ll have to redesign as business models change. What do you think?

R

A good article, I would just the following;

To drive successful change the adoption needs to integrate current business processes & where required re-desing them.

People inherrently do not like change & if a Social Business model is introduced alongside current processes then the driver required for change is significantly reduced.

The challenge with this is that it makes it harder to dip your toe in…

Thanks for your comments. In agreement. Enterprise gamification, if successful should be long-term. Those who see it as a short term tactic will also fail.

R

This is hands down one of the best and well illustrated articles I have read today! Michael @biztag

Tech is tough, if you can Gamify the work flow,day,long hours etc.., and make a game out of it, employees will master the game, become more efficient, feel empowered to self achieve and overall be excited each day. No specific toy or reward is neccessary, the pure feeling of strength and contributing to the bigger picture spikes innovation and exhilaration in the work place! Cheers, love a good blog post and well thought out comment(s).

Thanks for you comments and discussion on Gamification. If you look at enterprise gamification you’ll see this is more than a short term fix to influence behavior. I’ll send you a copy of our latest report and see what you think. Agreed on the need for each social interaction to tie back to business value and some level of self -interest. Curious as to the what other folks think!

R

Although I do disagree on one point Gamification as the solution for addressing the incentives challenge. While gamification may play a role, I am not convinced that its much more than cosmetic in the long-term. People don’t come to work to play, they come to work. They want to get business results and generate quantifiable value. Get in and get out as quickly as possible (at least speaking as a European).

Your point that “most folks collaborate only when they need to, not when they are told to” is spot on! Therefore, until social directly generates value for employees, such as saving them time, increasing their productivity, helping them close more sales, fix more bugs, do more for less… we won’t see real widespread “natural” adoption of social.

Gamification just feels uncomfortable to me and somewhat artificial, playing tricks to cajole a child to do as they are told.

If we could make each social interaction tie to some business value — in exchange for social contribution give services (analytics / recommendations / …) that directly benefits the employee — I believe that could have a bigger more sustainable impact. It’s like with business process reengeering, where you continually try to bring gratification closer to the end user.

Anyway, that’s my opinion and I am sticking to it