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Event Report: Dreamforce X (#DF12) Emerges As The South By Southwest (#SXSW) For The Enterprise
Posted By R "Ray" Wang On September 23, 2012 @ 12:12 In Apps Strategy,business transformation,business value,Chief Customer Officer,Chief Information Officer,Chief Marketing Officer,Chief Sales Officer,Chief Service Officer,CIO,Cloud,cloud computing,Cloud Wars,CMO,Consumer Tech,Consumerization of IT,crm;,customer engagement,customer experience,customer relationship management,customer relationship management (CRM),customer service,Dreamforce,Engagement Apps,Enterprise,Enterprise 2.0,enterprise applications,enterprise apps,Enterprise apps strategy,Enterprise Business Apps,Enterprise Business Apps Vendors,Enterprise Class,Enterprise Software,enterprise strategy,event report,future of work,Infor,Infor Global Solutions GmbH,Infor ION,Next Gen Customer,Next Gen Customer Experience,Next Gen CXP,next generation,Next generation apps,R "Ray" Wang;,rwang0,SaaS,Socbiz,Social Business,Social CRM,social enterprise,social enterprise apps,social technologies,Software as a Service,Software Insider,SoftwareInsider,user conference,user event,vendor events,vendor strategy,WorkDay | 14 Comments
Dreamforce Represents The Mecca For The “Art Of The Possible” In The Enterprise
Whether Salesforce.com’s flagship conference at Moscone Center was the most attended conference (~48,000) or the most registered for event (~90,000), matters not. When examined in context of the magnitude of what was accomplished, the impact of this 10th annual event transcends attendance numbers. Business folks and the converted IT brethren converged on the week of September 18th, 2012, to see what the future could be inside the enterprise. They left with inspiration and the gospel of what was possible, as told by those before them. The event represented the intersection of where aspiration meets innovation for the enterprise.
Key takeaways from interviews with over 100 attendees reflect the following trends:
The Flickr Stream From DF12
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The Bottom Line: Success Requires The Heavy Lifting From Art of The Possible To Reality
After years of cost-cutting, dictatorial IT control of technology investments, and little technological advancements, investment in innovation in the enterprise is back. As business leaders take charge of their destiny, they seek new business models empowered by new technologies. This shift reflects not only the consumerization of IT, but also the shifts to an engagement strategy . Dreamforce X demonstrated that this was more than a fad. High profile customer case studies reinforce how enterprises can change the game. Dreamforce has emerged as the place for enterprise thought leadership.
However, organizations should not be naive about the change management issues required for success. Adoption has always rested with the people. Organizations require time and repetition to reinforce transformational principles. In addition, technology governance is required to avoid issues with SaaS/Cloud best of breed hell when line of business leaders rapidly and randomly deploy solutions without considering process granularity, data integrity, and meta data integration. Significant effort is required to provide an engagement layer for mobile, social, and analytics. Keep in mind, Salesforce.com lacks an analytics platform.
Dreamforce showed the art of the possible. Management teams must take the next step of investing in the change management and the architectural integrity required to make it possible. The journey won’t be a simple plug and play, but it will be much better than what we experienced the last cycle.
Have you drank the kool-aid from Dreamforce? Are you ready for the new shift to front office? What are you doing to deliver an integrated customer experience? Add your comments to the blog or send us a comment at R (at) SoftwareInsider (dot) org  or R (at) ConstellationRG (dot) com 
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Article printed from A Software Insider's Point of View: http://blog.softwareinsider.org
URL to article: http://blog.softwareinsider.org/2012/09/23/event-report-dreamforce-x-df12-emerges-as-the-south-by-southwest-sxsw-for-the-enterprise/
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 shifts to an engagement strategy: http://blogs.hbr.org/cs/2011/10/moving_from_transaction_to_eng.html
 R (at) SoftwareInsider (dot) org: mailto:R@SoftwareInsider.org
 R (at) ConstellationRG (dot) com: mailto:R@ConstellationRG.com
 Monday’s Musings: The New Engagement Platform Drives The Shift From Transactions: http://blog.softwareinsider.org/2012/08/27/mondays-musings-the-new-engagement-platform-drives-the-shift-from-transactions/
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