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Tuesday’s Tip: It’s Time To Consolidate Social Business Platforms

Posted By R "Ray" Wang On March 5, 2013 @ 15:16 In adoption,Apps Strategy,best practices,business outcomes,CEO,CFO,Chief Collaboration Officer,Chief Customer Officer,Chief Financial Officer,Chief HR Officer,Chief Information Officer,Chief Marketing Officer,Chief People Officer,Chief Procurement Officer,Chief Sales Officer,Chief Service Officer,CHRO,CIO,Cloud options,CMO,CoIT,collaboration,collaboration insights,collaboration software,customer engagement,customer experience,disruptive,disruptive technologies,disruptive technology,enterprise applications,enterprise apps,Enterprise apps strategy,Enterprise Business Apps,Enterprise Business Apps Vendors,Enterprise Class,enterprise collaboration,Enterprise Software,enterprise strategy,innovation,R "Ray" Wang;,rwang0,Socbiz,Social Business,social business software,social business strategist,social media,social technologies,Software Insider,SoftwareInsider,Tuesday's Tip | 4 Comments

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Greater Adoption In Social Business Signifies A Move To Consolidate Platforms

Constellation’s buy-side clients tend to fit in the market leader or fast follower categories [3] when it comes to organizational personas of disruptive technology adoption.  Since 2010, respondents have progressed through the DEEPR framework [4] and the latest results from 2012 indicate that most survey respondents have moved to Level 3 (see Figure 1).  Changes between 2010 and 2012 show the following top three priority shifts as users move from Level 2 (Experimentation) to Level 3 (Evangelization):

  • The top challenge among respondents is choosing the right platform (63.8%) among the many inside an organization.
  • Over half (56.8%) of the respondents have incorporated social into business models.
  • Respondents fostering internal collaboration (53.5%) now must worry about adoption challenges.

Figure 1. Respondents Shift to Level 3 in DEEPR Framework for Social Business Adoption

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The Bottom Line.  Its Time To Scale The Technology While Pushing Ahead On Innovation

The era of best of breed disparate platforms purchased by siloed departments is over.  It’s time to consolidate different platforms and scale.  This natural evolution in the DEEPR framework means IT must scale while line of business focuses on innovation (see Figure 2).

Figure 2. IT Must Scale As Line of Business Pushes The Limit On New Platforms

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Catch the relevant research report “Disruptive Technology Adoption: An Executive Primer [7]

Your POV.

Ready to fight change management and adoption head on? Have a story on how you’ve achieved engagement? Add your comments to the blog or send us a comment at R (at) SoftwareInsider (dot) org [8] or R (at) ConstellationRG (dot) com [9]

Please let us know if you need help with your Social Business efforts.  Sign up for a Constellation Academy Workshop [10] or let us assist with:

  • Assessing readiness
  • Developing your social business strategy
  • Vendor selection
  • Implementation partner selection
  • Connecting with other pioneers

Related Research:

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Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website [43].

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 – 2013 R Wang and Insider Associates, LLC All rights reserved.
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URL to article: http://blog.softwareinsider.org/2013/03/05/tuesdays-tip-its-time-to-consolidate-social-business-platforms/

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[1] Tweet: https://twitter.com/share

[2] Image: http://blog.softwareinsider.org/2012/08/07/event-report-hrtech-preview-w-bill-kutik/r-wang-640x480-11/

[3] market leader or fast follower categories: http://blog.softwareinsider.org/2012/12/02/mondays-musings-understand-the-four-personas-of-disruptive-tech-adoption/

[4] DEEPR framework: http://blog.softwareinsider.org/2011/08/28/research-summary-introducing-the-43-use-cases-for-social-business-social-enterprise/

[5] Image: http://blog.softwareinsider.org/2013/03/05/tuesdays-tip-its-time-to-consolidate-social-business-platforms/screen-shot-2013-03-05-at-10-38-08-am/

[6] Image: http://blog.softwareinsider.org/2013/03/05/tuesdays-tip-its-time-to-consolidate-social-business-platforms/screen-shot-2013-03-05-at-3-02-54-pm/

[7] Disruptive Technology Adoption: An Executive Primer: http://www.constellationrg.com/research/2013/01/disruptive-technology-adoption-executive-primer

[8] R (at) SoftwareInsider (dot) org: mailto:R@SoftwareInsider.org

[9] R (at) ConstellationRG (dot) com: mailto:R@ConstellationRG.com

[10] Constellation Academy Workshop: http://www.constellationrg.com/constellation-academy

[11] Monday’s Musing: Avoiding Social Media Fatigue Through Engagement: http://blog.softwareinsider.org/2012/05/21/mondays-musing-avoiding-social-media-fatigue-through-engagement/#more-10786

[12] Friday’s Features: Using Attensity Analyze 6.0 To Compare Customer Sentiment For @united @southwestair @virginamerica: http://blog.softwareinsider.org/2012/05/18/fridays-features-using-attensity-analyze-6-0-to-compare-customer-sentiment-for-united-southwestair-virginamerica/

[13] Event Report: Lithium Network Conference 2012 #LiNC: http://blog.softwareinsider.org/2012/05/09/event-report-lithium-network-conference-2012-linc/

[14] Best Practices: From First To Worst – Continental In A Post United World, Lessons In Next Gen Customer Experience: http://blog.softwareinsider.org/2012/04/25/2012/03/02/best-practices-from-first-to-worst-continental-in-a-post-united-world-lessons-in-next-gen-customer-experience/

[15] Monday’s Musings: Seven Basic Privacy Rights Users Should Demand For Social Business: http://blog.softwareinsider.org/2012/04/25/2012/03/08/2012/03/02/2012/01/15/mondays-musings-seven-basic-privacy-rights-users-should-demand-for-social-business/

[16] News Analysis: Lithium Technologies Adds $53M in Financing: http://blog.softwareinsider.org/2012/01/05/news-analysis-lithium-technologies-adds-53m-in-financing/

[17] Monday’s Musings: Balancing The Six S’s In Consumerization Of IT: http://blog.softwareinsider.org/2012/01/05/2011/08/22/mondays-musings-balancing-the-six-ss-in-consumerization-of-it/

[18] Monday’s Musings: A Working Vendor Landscape For Social Business: http://blog.softwareinsider.org/2012/01/05/2011/08/15/mondays-musings-a-working-vendor-landscape-for-social-business/

[19] Product Review: Google+, Consumerization of IT, and Crossing The Chasm For Enterprise Social Business: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/07/03/product-review-googleplus-consumerization-of-it-and-crossing-the-chasm-for-enterprise-social-business/

[20] Monday’s Musings: Using MDM To Build A Complete Customer View In A Social Era: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/?p=7635

[21] Monday’s Musings: Mastering When and How High End Brands Should Use Daily Deal Sites Such As Groupon: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2011/04/04/mondays-musings-mastering-when-and-how-high-end-brands-should-use-daily-deal-sites-such-as-groupon/

[22] News Analysis: Salesforce.com Acquires Radian6 For $316M: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2011/03/30/news-analysis-salesforce-com-acquires-radian6-for-316m/

[23] Monday’s Musings: Q1 2011 State of Social CRM and CRM From An EMEA Point Of View: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2011/01/31/mondays-musings-q1-2011-state-of-social-crm-and-crm-from-an-emea-point-of-view/

[24] Best Practices: Applying Social Business Challenges To Social Business Maturity Models: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2011/01/22/best-practices-applying-social-business-challenges-to-social-business-maturity-models/

[25] Research Summary: Software Insider’s Top 25 Posts For 2010: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2011/01/02/research-summary-software-insiders-top-25-posts-for-2010/

[26] Best Practices: Five Simple Rules For Social Business: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2010/12/16/best-practices-five-simple-rules-for-social-business/

[27] Research Report: Constellation’s Research Outlook For 2011: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2011/01/04/research-report-constellations-research-outlook-for-2011/

[28] Research Report: How The Five Pillars Of Consumer Tech Influence Enterprise Innovation: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2010/10/04/mondays-musings-how-the-five-consumer-tech-macro-pillars-influence-enterprise-software-innovation/

[29] Research Report: Next Gen B2B and B2C E-Commerce Priorities Reflect Macro Level Trends: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2010/09/06/research-report-next-gen-b2b-and-b2c-e-commerce-priorities-reflect-macro-level-trends/

[30] News Analysis: Jive Fills Warchest, Ready to Battle Enterprise Software Giants And IPO?: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2010/07/22/news-analysis-jive-fills-warchest-ready-to-battle-enterprise-software-giants-and-ipo/

[31] Tuesday’s Tip: Applying The Five Stages Of Adoption Towards SCRM Projects: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2010/07/05/tuesdays-tip-applying-the-five-stages-of-scrm-adoption/

[32] News Analysis: Lithium’s Acquisition of Scout Labs Ups The Ante in Social CRM: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2010/05/11/news-analysis-lithiums-acquisition-of-scoutlabs-ups-the-ante-in-social-crm/

[33] News Analysis: Biz360 Acquisition Signals Attensity Group’s Move Into Social CRM: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2010/05/04/news-analysis-biz360-acquisition-signals-attensity-groups-move-into-social-crm/

[34] Monday’s Musings: Avoiding Failure In Social CRM Projects Requires Ecosystem Coordination: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2010/03/15/mondays-musings-avoiding-failure-in-social-crm-projects-requires-ecosystem-coordination/

[35] Research Report: The 18 Use Cases of Social CRM – The New Rules of Relationship Management: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2010/03/05/research-report-the-18-use-cases-of-social-crm-the-new-rules-of-relationship-management/

[36] News Analysis: Siperian Acquisition Vaults Informatica Into An MDM Leadership Position: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2010/02/01/news-analysis-siperian-acquisition-vaults-informatica-into-an-mdm-leadership-position/

[37] News Analysis: Jive and Radian6 Partner – Great For Business, But Could Fragment IT Systems: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2009/09/15/news-analysis-jive-and-radian6-partner-great-for-business-but-could-fragment-it-systems/

[38] Event Report: Salesforce.com Pushes Social CRM Technology — But Don’t Expect Companies To Be Successful With Tools Alone: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2009/09/09/event-report-salesforce-pushes-social-crm-technology-but-dont-expect-companies-to-be-successful-with-tools-alone/

[39] Monday’s Musings: Why Every Social CRM Initiative Needs An MDM Backbone: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2009/08/31/mondays-musings-why-every-social-crm-initiative-needs-an-mdm-backbone/

[40] Personal Log: Altimeter Group – Helping Organizations Bridge The Technology Obsolescence Gap: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2009/08/27/personal-log-altimeter-group-launch/

[41] Monday’s Musings: 10 Essential Elements For Social Enterprise Apps: http://blog.softwareinsider.org/2012/01/05/2011/08/28/2011/08/15/2009/08/24/mondays-musings-10-essential-elements-for-the-future-of-social-enterprise-business-solutions/

[42] Sales: mailto:sales@ConstellationRG.com

[43] Constellation Research website: http://www.constellationrg.com/clients

Copyright © 2003-2010. R Wang and Insider Associates, LLC. A Software Insider's Point of View. All rights reserved.