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IBM Adds A Leading Customer Data Integration/MDM Pioneer To Its Master Information Management Arsenal
Buy capecitabine, With arguably 10 master information management acquisitions since 2003, IBM continues to push towards its goal of adaptive master data management (MDM) (see Figure 1).  The recent acquisition of Initiate Systems comes after the heals of Oracle's purchase of SilverCreek Systems in January 2010 and Informatica's purchase of Siperian in January 2010.  Rapid consolidation in the MDM market has effectively removed 3 of the 4 leading vendors in MDM.  The Initiate Systems acquisition brings IBM key benefits such as:


  • Strong and proven customer data integration platform. Initiate Systems brings best-in-class data de-duplication, Acquistare online gleevec, security and privacy, and strong data acquisition capabilities to IBM.  A key hallmark of the solution is the rapid real-time matching capabilities and hierarchy management.  Among all the MDM vendors, Initiate brings the most number of productive, Jotta capecitabine verkossa, live customers - about 100 of its estimated 200 customer count.

    Point of view (POV): As with rival Oracle, California CA Calif., IBM must take steps to harmonize the different MDM solutions in its portfolio.  Today, IBM offers Infosphere MDM Server for PIM based on Trigo product information management (PIM) and Infosphere MDM Server 9 based on DWL for customer data integration (CDI).  Initiate Systems adds a third and capable product into the line up that's optimized for customer data.


  • Deep healthcare and public sector experience. Initiate Systems made its mark in health care and public sector.   Today, Køb discount zometa, Initiate serves over 2400 health care sites and over 40 health information exchanges (HIE).  Key clients include Alberta Ministry of Health and Wellness, Alaska AK, BMI Healthcare (UK), Calgary Health Region, CVS/Caremark, buy casodex pill, Humana, Buy epogen online, Ochsner Health System, the State of North Dakota's Department of Health and Human Services and the University of Pittsburgh Medical Center.  In the past years, the Chicago, iressa pill, IL based vendor has branched out to other verticals such as financial services, Capecitabine without prescription, high-tech, manufacturing, and retail.  However, Kansas KS Kans., its gained the most ground in B2C public sector industries such as health care, Köpa casodex online, law enforcement, governmental agencies, and intelligence.

    POV: Expect IBM to augment Initiate's strengths with IBM's InfoSphere Identity Insight and InfoSphere Global Name Recognition to address the B2C public sector industries.   In health care, New Jersey NJ N.J., IBM Global Services already serves as a key reseller and this will ease the integration of this practice area into Big Blue.  Expect Initiate to continue its lead in EMPI and role in public sector projects.  Consequently, Cheap zometa without prescription, IBM will have to address how they will work with rival partners such as Raytheon, Informatica, Carefx, cheap capecitabine online, Healthvision, Ordering epogen without prescription, Agfa, and dbMotion.


  • Strong management team, Mississippi MS Miss.. Bill Conroy (CEO) and his capable management team drove an estimated $100M in revenues with a 4 year CAGR of 50% and zero debt. On top of this, they secured a $31M Series E round of funding from EMC, Informatica, Dunruth Capital, BCBS Capital, and Paladin Capital.

    POV: With arguably one of the most capable management teams in the industry and one of the sharpest sales minds, Greg Shaw, IBM adds some key assets to its management ranks.  How they navigate the Big Blue bureaucracy will be a test of how well IBM conducts integrations of high performing companies.  Given the improved collaboration culture within IBM Software Group and the rest of IBM, the future bodes well.



Figure 1, buy capecitabine. Buy iressa no prescription, IBM's MDM Acquisition Road Map

IBM's MDM Acquisition Roadmap

The Bottom Line For Users - IBM Brings Stability To Initiate's Customers And Adds A Series Of Big Blue Capabilities

Initiate customers gain access to the assets of IBM.  Customers can expect IBM to integrate the product line over 2 years but benefit immediately from synergies with other IBM Information Management products such as its knowledge base of industry models, governance, BI & performance management tools, ordering gleevec from canada, and identity and management tools.  As with most IBM acquisitions, Order cytoxan overnight delivery, key personnel in product development, support, and sales will be incentivized to stay for at least 2 years, Arizona AZ Ariz., providing enough time for knowledge transfer and account transitions.  In general, Zometa farmacia a buon mercato, non-IBM customers will gain new resources.  Existing IBM customers will find business as usual.

The Bottom Line For Vendors - MDM Moves From Best Of Breed To Foundational Software Stack Component

Given the foundational nature of MDM in any vendor's software stack, expect more rapid consolidation in the MDM market with very few independents by the end of 2010.  Potential acquirers include EMC, Illinois IL Ill., HP, αγοράσετε zometa, IBM, Microsoft, Oracle, köpa rabatterade cytoxan, and SAP.  Potential targets for EMC, Köpa zometa online, SAP, and HP include Datactics, Kalido, Talend, and Visionware.   With Initiate Systems in IBM's hands,  Microsoft's most likely target would be VisionWare or Kalido as they are the only two vendors optimized on the Microsoft stack.  SAP, EMC, and HP may be better off looking at Kalido for its strong pharma, insurance, and data governance capabilities for MDM.  MDM will move more and more vertical as domain specific issues become paramount.



Your POV

Are you an IBM or Initiate Systems customer?   How do you feel about the acquisition?  Would you like to learn how to:


  • Develop an MDM strategy?

  • Select an MDM solution?

  • Negotiate an MDM contract?

  • Design a data governance program?


Please post or send on to rwang0 at gmail dot com or r at softwaresinsider dot org and we’ll keep your anonymity.
Related Links And Resources

Here's a list of resources.  They will be added on an ongoing basis and updated as appropriate.

Official IBM Press Release

20100203 Spend Matters - Jason Busch "IBM Takes the CDI/EMPI Initiative with its Initiate Acquisition"

20100203 ZD Net: Between the lines - Larry Dignan, Sam Diaz, Andrew Nusca "IBM buys Initiate; Bets on Healthcare IT"

20100203 IDG News Service - Chris Kanaracus "IBM Buying MDM Vendor Initiate Systems"

20100203 SearchCRM.com - Jeff Kelly "IBM to Acquire MDM Vendor Initiate Systems"



Copyright © 2010 R Wang and Insider Associates, LLC. All rights reserved.

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Market pressures and organizational maturity drives new master data management (MDM) trends Buy casodex no prescription, Conversations with 31 leading edge organizations seeking business transformation highlight shifts in the MDM trends of the past.  Organizations awash in data need to move beyond the clutter and get to the information.  More data does not equate to more information.  In order to make sense, MDM initiatives now move to align with a new set of focus - business transformation and optimization.  Seven key trends now drive the new world of MDM as we enter a new decade. Epogen price,


  1. Master data management must go vertical to succeed in business. Customers no longer want horizontal solutions.  MDM must tailor to industry specific requirements.  Results must be relevant to how an industry works.

  2. Structured and unstructured content will evolve into the MDM ecosystem, ordering zometa online legally. Kjøp Discount arimidex, Customers seek tools to tie hierarchies and relationships back to unstructured data in the effort to achieve value in information.

  3. Data in the cloud and SaaS will force hybrid approaches. Cloud based and SaaS models change where and how data becomes augmented.  MDM systems must support hybrid models in real-time.  Proven data integration must be a given not an afterthought.  Data integration must be event driven.

  4. Master data management styles no longer matter, cheap casodex, Nevada NV Nev., just the results. Issue of styles get relegated to the IT owner, buy casodex no prescription. Business users seek results and actionable insights.

  5. Data governance and stewardship more important than ever, cytoxan. New Hampshire NH N.H., Processes must align with use cases.  Data hygiene needs to be omnipresent but not cumbersome

  6. Social CRM creates demand for trusted profiles. Organizations now need to understand their advocates and detractors  Today's social and connected world requires more targeted marketing, sales, buy capecitabine, Comprar capecitabine, and service/support programs.

  7. Business optimization and transformation will require MDM to cover more data types. MDM moves beyond customer, Jotta zometa verkossa, Order arimidex overnight delivery, product, accounts, For gleevec online, Acquistare a buon mercato iressa, and employees.  New forms of content such as location, images, cheap cytoxan online legally, Kansas KS Kans., video, and tweet streams will enter the equation.


Expect to see more details on each one of these trends in the coming year, evista discount. Texas TX Tex.,

Your POV


Where are you with your MDM strategy?  Have you deployed?  Are you redeploying?  Do these trends resonate with you ?  Let us know how we can assist or please post or send on your comments to rwang0 (at) gmail (dot) com or r (at) altimetergroup (dot) com and we’ll keep your anonymity.

Copyright © 2009 R Wang, buy cheap casodex online. Cheap iressa online, All rights reserved.

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Monday’s Musings: Why Every Social CRM Initiative Needs An MDM Backbone

Proliferation and access to new social tools creates significant challenges for organizations Organizations engaged in Social CRM initiatives often start out by monitoring the chatter and conversation across a few platforms and channels such as Facebook and Twitter.  As these organizations increase their savviness, they quickly realize the enormity of the challenge.  The exponential number of touch points and algorithmic channel complexity puts to shame yesterday's eCommerce strategy and the dated tools designed to address multi-channel.  In order to cut through the high noise to signal ratio, organizations must determine how best to manage the complexity and scale of data being generated, amidst a transforming landscape where:
  • CIO's no longer determine technology adoption - business leaders and individuals initiate a groundswell.
  • Consumer technologies provide more innovation, usability, and reliability than what's available to the enterprise.
  • Disparate systems results in fragmentation of key information despite new deployment options.
Basic business questions must be addressed in every Social CRM initiative Despite the massive scale of collected, fragmented data, Social CRM initiatives complement other relationship management initiatives in asking and answering key questions such as:
  • Do we know the identity of the individual?
  • Can we tell if there are any apparent and potential relationships?
  • Are they advocates or detractors? (added 8/31 07:25 am PT)
  • How do we know whether or not we have a false positive?
  • What products and services have been purchased in the past?
  • Have we assessed how much credit risk we can be exposed to
  • What pricing and entitlements are customers eligible for?
Organizations seek automation technologies to resolve master data issues. Master data management (MDM) provides a set of technologies that address the acquisition, cleansing, enrichment, and distribution of data.  With so many channels and so many sources, Social CRM initiatives require MDM technologies that (See Figure 1):
  • Resolve matching of a broad range of data types. Organizations will want to associate individuals to products, services, orders, contracts, incidents, location, etc.
  • Deliver consistent and accurate enrichment of data.  Organizations will want to append trusted data sources, hierarchies, and relationship information to cleansed information.
  • Provide timely synchronization in federated environments. Organizations can expect their data to be federated as social media tools and SaaS deployments push data beyond centralized repositories.
Figure 1. Consistent Information In Social CRM Requires A MDM Backbone
[caption id="attachment_3029" align="alignnone" width="800" caption="Figure 1. Consistent Information In Social CRM Requires A MDM Backbone Copyright © 2009 R Wang. All rights reserved."]20090831-ccm2[/caption]
Recommendations - apply continuous customer management (CCM) processes before implementing MDM technologies Form follows function. MDM technologies should not be implemented without a clear understanding of how customer management and data governance processes will be adopted.  Five hallmarks of CCM include (see Figure 2):
  • Proactive sourcing of data. How can data be kept up to date at every touch point.
  • Right time delivery of information. What should be delivered when, where, why, and to whom?
  • Links to action. What can be done to create actionable insight?
  • Assessment of results. What metrics help paint the overall picture?
  • Refinement of process.  What lessons learned can be applied to future initiatives?
Figure 2.   Continuous Customer Management (CCM) delivers 5 unique stages
20090831-ccm
Your POV Have you begun your Social CRM strategy without MDM?  What MDM issues do you face?  If you have put MDM to use in Social CRM, let us know any lessons learned.  Post your comment here or reach me direct at r at altimetergroup dot com or r at softwareinsider dot org. Copyright © 2009 R Wang. All rights reserved.

Monday’s Musings: Master Data Management – Do Styles of MDM Matter Anymore?

Three Architectural Styles Represent Different Technologies To Build MDM In 2003, customer data hub (CDI), product information management, and master data management (MDM) vendors strived to differentiate themselves by architectural style.  Each approach had its advantages and disadvantages.  A religion about styles emerged overnight along with a hard core following.  Here's a quick recap (see Figure 1): Figure 1.  The Three Architectural Styles of Master Data Management Three Common Styles Of Master Data Management The bottom line - choose a style that aligns with your project's business driver While these approaches still exist, leading vendors such as D&B Purisma, IBM, Initiate Systems, Oracle, Oracle-Siebel, SAS DataFlux, and Siperian now have offerings in more than one style. This may make the question seem less relevant, however, its still important to understand the trade-offs while beginning your MDM journey.  In fact, it's best to align the style and approach based on your business driver.  Here's a high level summary:
  • Cross-referenced registry delivers rapid results for operational efficiency business drivers. This approach is best suited for rapid implementation scenarios such as POC's that prove the value of master data.  Also valuable when data can not be stored on-site. Pro's: Rapid implementation without having to agree on a common enterprise data model.  Utilize existing source systems. Con's: Deduplication of source systems not addressed.  Data quality must be solved in each independent source system.
  • Hybrid harmonized reference enables compliance and regulatory business drivers. This approach allows the best of both worlds, especially when moving to a transactional operational data store is not politically feasible and data governance and stewardship activities are just starting up. Pro's: Single master copy of reference data.  Uses links to access source system records.  Model allows data quality efforts to be applied to shared master  reference data. Con's: Synchronization with source systems can create some complexity if changes are not made in the hub.
  • Transactional operational data store supports strategic business drivers.  This approach provides a long term path for how legacy applications utilize data. Pro's: Single master copy of data.  No fussing with latency or synchronization issues.  Minimal mapping issues. Con's: Requires an agreed upon common enterprise data model to be used by all applications.  History must be harmonized and requires extensive key mapping.  Assumes homogeneity and requires tons of ETL and dedupe.
Your POV. Which MDM style are you deploying? What successes have you seen?  Post your thoughts or send me a private email to rwang0@gmail.com. [poll id="2"] Copyright © 2009 R Wang. All rights reserved.

Event Report: Siperian Masters 2008 – Customers Confirm Multi-Entity MDM Trends

Registration Area for the Siperian Masters 2008 held at the Bridgwater Marriott

(Photo: Siperian Masters'08 registration area.  Copyright © 2008 R Wang. All rights reserved.)

About 200 attendees were present as Ramon Chen, VP of Marketing, kicked off the event to the theme of adventurers and pioneers in MDM at the Bridgewater Marriott (New Jersey).   CEO, Peter Caswell, led the keynote session with a view on where Siperian has been, where Siperian is going, and then introduced the Ravi Jagannathan VP of Product Management and Manish Sood, Senior Director of Product Management.  They presented Siperian's road map well into 2012.  Key announcements include:
  • Ongoing expansion of the partner ecosystem and alliances.
  • Announcement of semantic masters for unstructured data.
  • Focus on easier to maintain GUI
  • Continued availability of modular deployment options and other cost effective implementations
  • New state management and work flow integration tie backs to the Lombardi BPM tools
  • Visually appealing data governance dashboards.
In addition, a few key trends emerged from conversations with customers and partners:
  • Most customers who had MDM projects also were embarked on SOA projects
  • Pharma customers successfully proved ROI and justification despite being in SAP and Oracle "only" environments
  • Availability of system integrator resources has improved.
  • MDM projects need to be more pervasive and address innovation in order to gain long term political support.
  • Many customers have reached what Forrester Research considers a Level 3 and 4 MDM maturity.
  • Prospects continue to see Siperian as short listed vendors
  • Many seek more innovation from their MDM systems and are beginning to branch out of their single data entity focus.
The bottom line Siperian customers seem to be well ahead of the pioneering stage with MDM.  Customers we spoke to remain satisfied with their decisions and have been successful in proving existing value.  Many customers have transcended past level 3 on the MDM maturity model. Your POV Do these trends jive with what you are seeing in MDM and CDI?  Looking forward to hearing your thoughts.  Post a comment or privately reach out to me at rwang0@gmail.com  Check it out on the Forrester Blogs.

Ramon Chen doling out the 2008 Siperian Masters Awards

(Photo: Ramon Chen presenting the 2008 Siperian Masters Awards. Copyright © 2008 R Wang. All rights reserved.) Copyright © 2008 R Wang. All rights reserved.

Event Report: Initiate Exchange – Customers Confirm Latest Customer Hub/MDM Trends

Quick thoughts from Scottsdale.  Initiate as many you know is one of the leaders in the customer hubs/MDM market.  At their annual conference, Initiate Exchange, a few key trends emerged from conversations with customers and partners:
  • Rapid deployment still key to securing buy-in a the business level. The registry style approach lends itself to demonstrating quick value.  This has led project sponsors to secure more funding for longer term MDM projects.  Conversations with Initiate customers confirm that implementation times are quicker because of the types and complexity of the initial deployments.
  • Exchanges move beyond the healthcare arena. Commercial customers are learning from the trend of collaborative Healthcare networks.  These networks typically share patient and provider data within and across their networks in order to support accurate information across the ecosystem.  Retailers and manufacturers are starting to see the value in this area.
  • Scarce skill sets abound in kicking off MDM projects. Customers confirm that staffing of technical resources has improved significantly.  But both system integrators and customers admit that scarce skill exist for project kick off activities such as setting the stage from change management, building the infrastructure for data governance, and creating and staffing effective program management.  This is a trend not just for attendees but across the industry.
  • Version 8.5 generates a lot of interest. Customers who stopped by the demo kiosk expressed positive comments about the new collaborative data stewardship capabilities, streamlined user experience, and the Initiate Inspector Inbox.  Those with Group 1 looked forward to using the geo codes in the new adapters.
The bottom line Initiate customers remain quite satisfied with their choice and the level of investment in R&D by the management team.  A growing list of partners continue to bolster Initiate's mind share in industries outside of their core pharma, health care, and public sector. Your POV Do these trends jive with what you are seeing in MDM and CDI?  Looking forward to hearing your thoughts.  Post a comment or privately reach out to me at rwang0@gmail.com  Check it out on the Forrester Blogs. Copyright © 2008 R Wang. All rights reserved.

News Analysis: Dun and Bradstreet Acquires Purisma

On November 5th, Short Hills, NJ-based Dun and Bradstreet revealed its $48M acquisition of Purisma, Inc, a, Redwood City, CA provider of customer hub solutions. Until now, the majority of DandB’s expertise had been applied to the company’s flagship hosted services and data products, not its on-site Integration Manager or customer hub solution. The acquisition and integration of Purisma will bring a solutions focused approach to the on-site customer hub solution and could augment strong B2B capabilities, improve internationalization, deliver hierarchy management, and support data stewardship processes.

MERGER ALIGNS COMPLEMENTARY OFFERINGS INTO A UNIFIED CUSTOMER HUB SOLUTION
DandB’s acquisition of Purisma represents a significant step in the trusted data provider’s transformation into a customer hub and potential master data management (MDM) solution provider. As a premier B2B data and hosted services vendor, DandB can now deliver on a hybrid customer hub offering with on-site data augmented by sophisticated hosted services. DandB also provides B2C capabilities through a recent partnership to OEM Acxiom’s Abilitec solutions. The acquisition of Purisma is strategic because this:
  • Provides DandB customers with advanced customer hub tools. DandB’s on-site customer hub solution, Integration Manager, comes with implementation services and automatic monthly refreshes of DandB data made possible through DandB’s DUNSRight Quality Assurance Process. Customer’s light on IT resources benefit by matching their own B2B data against DandB’s gold standard. Today, DandB’s offering suits companies that wanted to compare their data to DandB data rather than create or manage new “best source of truth” information. However, the acquisition and integration of Purisma’s rapid deployment solutions change the game, allowing the ability to add vertical industry versions, support data model extensibility, administer data stewardship, and leverage hierarchies to create new “best source of truth” information.
  • Validates Purisma’s innovative technology while removing viability concerns. As a core technology within a $1.4B leading provider of business insight, Purisma now has the visibility and funds to expand on key innovations such as team based data governance, multi-dimensional data hierarchies, what-if analyses, and simplified DandB data integration from Purisma Data Hub Version 3.0 and high availability and enhanced DandB corporate family tree management in Version 3.5. Purisma can also augment previous deficiencies with DandB’s strengths in data cleansing, integration and synchronization, and security and privacy.
  • Opens the door to bring other master data solutions into the DandB universe. Innovations from Purisma allows DandB to solve multi-entity data management and enter the software appliance market. Customers and prospects should expect future developments to include expansion into other data entities such as product, suppliers, locations, and financial accounts. Purisma’s head start in software appliances such as myData for DandB appliance builds preconfigured software applications which are purpose specific, configure to order, auto updating, require no installation, and deliver a managed service through subscription based pricing.
The bottom line for users
CONSIDER DandB AS A CDI PROVIDER UPON MERGER INTEGRATION

Customers and prospects stand to benefit from this complementary acquisition once DandB fully integrates the Purisma capabilities.
  • Existing DandB customers should consider the Purisma solution. Those with heterogeneous data requirements and hierarchy management needs benefit most from Purisma’s solution focused approach. Customers should discuss with DandB post merger integration plans, product roadmap milestones, and future partnerships. Explore how the solution may evolve into an MDM offering.
  • Existing Purisma customers should discuss enterprise contracts with DandB. Purisma’s pricing model differs from DandB’s approach. With almost a 70% overlap in customer bases, most Purisma customers have a relationship with DandB and should explore options to continue with Purisma’s user based pricing approach or identify a fair conversion credit to DandB’s pricing models. There may be some bundled opportunties.
  • Prospects now have a strong alternative for CDI. Customers with DandB data now have the option to sole source a CDI solution. Over time expect DandB to address other data entities such as product, location, employee, or financial accounts. However, those looking for immediate solutions should consider other vendors such as IBM, Initiate, Oracle, and Siperian for now.
The bottom line for vendors
ACQUISITION CREATES A GAME CHANGER FOR THE MDM WORLD

Companies increasingly rank MDM as a high priority technology initiative for 2008. CDI technologies represent a key subset of MDM. As MDM technologies continue to be consolidated into middleware stacks or complimentary solutions, the market can expect:
  • Trusted data providers to partner or acquire MDM capabilities. DandB has made a serious commitment here that the other trusted data sources have not made. Anticipate that vendors such as Harte Hanks, InfoUSA, Experian, and other trusted data sources will create partnerships with pure play vendors such as Siperian, Initiate, and VisonWare. Expect a rush to explore those partnership opportunities which may lead to MandA discussions.
  • Large vendors to hasten consolidation among “MDM” components. While trusted data source vendors will remain nervous, other well funded players will certainly enter the market. Consolidation is occurring now between the corners of competitors building master hub solutions. These include the trusted data sources, BI/Action Frameworks, Enterprise Apps, and data management players. From an information supply chain perspective, vendors will want to know where to partner, acquire, or build for the end game.
  • MDM vendors to enter more scenarios of coopetition. Don't expect any material impact on the market right away, but its reasonable to expect DandB to target the install base for Purisma solutions over time. Yet, despite this, expect partnerships with DandB to continue among the main MDM players IBM, Initiate, Oracle, SAP, Siperian, and VisionWare. Can vendors afford not to partner with DandB and go with a company like Austin Tetra? Probably not.
(The personal contents in this blog do not reflect the opinions, ideas, thoughts, points of view, and any other potential attribution of my current, past, or future employers.)
Copyrighted 2007 by R Wang. All rights reserved