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Published on June 28, 2010 by R "Ray" Wang

BI Solutions Must Address The Information Management Matrix Buy cheap casodex online, A confluence of changing business requirements and on-going vendor consolidation leads many organizations to rethink their business intelligence (BI) strategies.  Many buyers face decisions to move beyond departmental solutions or to stay with an integrated apps based BI solution.  Meanwhile, some buyers must decide whether or not an integrated platform provides the right balance between business impact and cost of technology.  Additionally, most organizations seek support for new data types and new deployment options.  As BI continues to evolve from fragmented and historical reporting to pervasive, predictive, and real-time decision support, an organization's success increasingly depends on the support for a expanding information matrix of (see Figure 1):


  • New and traditional data types. A proliferation of data types from social, machine to machine, and mobile sources add new data types to traditional transactional data.  Examples include content, geo-spatial, hardware data points, location based, machine data, metrics, order capecitabine online, mobile, physical data points, process, RFID's, search, sentiment, streaming data, Gleevec discount, social, text, and web.

  • Visualization and reporting paradigms.  Users expect more than the traditional charts, gauges, and dials.  Web 2.0 innovations show how Rich Internet Applications (RIA) through tools such as AJAX, Adobe Flash and Microsoft Silverlight can create interactive BI experiences.  New and old paradigms include ad-hoc query builders, business performance management (BPM) systems, dashboards, production reports, Arkansas AR Ark., scorecards, and advanced visualizations.  New visualization types include matrix charts, network diagrams, bubble charts, tree maps, word trees, tag clouds, Cheapest arimidex price, phrase nets, and others.

  • Approaches and styles. Analytical techniques continue to improve as data volumes explode.  New and traditional approaches include advanced analytics, business activity monitoring (BAM), BI workspace, decision support systems, low latency BI, meta data generated BI apps, non-modeled exploration and in-memory analytics, scenario analysis, bestill epogen online, and OLAP.

  • Deployment options. With data coming from so many different sources, users are seeking new deployment options.  Common solutions in the BI portfolio include BI appliances, BI in the Cloud, BI specific DBMS, Mobile BI, open source BI, on-premises packaged BI apps, New Jersey NJ N.J., private BI clouds, and SaaS based BI.


Figure 1.  The Information Management Matrix Drives Next Gen BI


Explosion In Semi-Structured And Unstructured Data Challenges Existing Solutions

Along with new business requirements, the old world of structured data must make way for a plethora of new data types in unstructured data.  More importantly, solutions must support a growing number of industry vertical standards in semi-structured data.  Unfortunately, no single vendor can support all the data types that fit into the following three categories (see Figure 2):


  • Structured data. Structured data remains the most understood type of data.  Traditional sources comprise of data in transactional systems such as ERP, CRM, SCM and other database management systems.  Solutions conduct analysis via OLAP and traditional apps centric and database centric BI systems.

  • Semi-structured data. Common examples include flat files in record format, cheap gleevec online without prescription, RSS feeds, XML documents, and data in spreadsheets.  Industry-specific XML data standards and cross-enterprise data-exchange standards such as ACORD, EDI, HL7, NACHA, and SWIFT will continue to grow as BI goes vertical.  On the document print stream front, Mississippi MS Miss., new systems should support ASP, Met code, and PCL.

  • Unstructured data. Sources include natural-language text from e-mail, blogs, SMS, social networking sites, text fields, audio, video, discount capecitabine, and images.  Unstructured data represents up to 80% of today's data sources.  Enterprises are challenged in discovering and organizing unstructured data for the real-time delivery of information to the right user.


Figure 2.  Data Types Fall Into Three Main Categories


Next Gen BI Must Reflect Emerging And Evolving Business Requirements

As market hype increases and sellers (i.e. vendors) rush to meet new requirements, buyers (i.e. users) should focus on 10 emerging and evolving next gen requirements that span dynamic user experiences, business process focus, and community connectedness (see Figure 3):


  1. Support role based designs, buy cheap casodex online. Information enables actionable insight by role.  Dashboards, reports, alerts, notifications, Order capecitabine online, and filtered activity streams must deliver relevant information at the right time for the right person.  BI tailors to the needs of a role and should be self-service.

  2. Deliver consistent experience across channels and deployment options. Information enforces consistency across deployment models, devices, and data sources.  Users create, read, use, delete, and share information in a consistent user experience.  BI delivers information any and everywhere.

  3. Enable contextual, timely, purchase cytoxan, and relevant delivery of information. Information knows when to provide; what information to; which users; where it makes sense in a business process.  Users receive activity streams of information based on preferences.  BI understands relationship history and how to deliver to the right person at the right time with the right authority.

  4. Align with configurable and adaptive business processes. Information aligns with business processes.  Users easily modify processes to meet changing conditions.  BI provides user driven ad-hoc reporting and configuration.

  5. Facilitate outcome-focus and results-orientation. Information ties back to goals and instills accountability for results.  Users gain transparency and insight in data.  BI tracks key performance indicators (KPI's) and related actionable key performance drivers (KPD's) across an end to end process.

  6. Buy cheap casodex online, Foster proactive, predictive, & actionable insight. Information identifies patterns and trends including intent and forecast projections.  Users respond with speed and accuracy to requests and apply new techniques such as key performance predictors (KPPs).   BI anticipates requests and supports decision making.

  7. Empower all types of stakeholders. Information and results shared with internal and external stakeholders.  Users establish relationships and participate in communities and social networks.  Solution opens up the system to new types of users, collaborators, Köpa billiga gleevec, networks, and communities.  BI must be easy to use by everyone making decisions, not just business analyst gurus.  Solutions should also take into consideration accessible outputs for the visually impaired.

  8. Provide pervasive and natural collaboration. Information shared and socialized with key stakeholders.  Users collaborate with internal and external stakeholders to review results, modify plans, add understanding, and communicate changes.  Collaboration should support decision making.  BI embeds knowledge worker skills into existing work flows.

  9. Engage self-learning and self-awareness. Information supports decision support, presence, and learning.  Users build a history of interactions that drive preferences and identify patterns.  BI applies presence and location information to offer relevant actions and remembers patterns and behaviors.

  10. Permit security, scalability, and safety, buy cheap casodex online. Information supports role base security, data masking, buy zometa from canada, partitioning, archiving, disaster recovery, and other security requirements.  Users shielded from cumbersome security measures.  BI meets regulatory requirements and disaster recovery thresholds.


Figure 3.  Next Gen BI Requirements Touch On 10 Elements Of Social Enterprise Apps

Long Term BI Strategy Must Support A Multi-Disciplinary Integrated Approach

Organizations can expect BI solutions to be embedded in a growing number of business solutions.  With actionable insight a scarce resource, natural integration points with other information management and orthogonal disciplines will emerge:


  • Business process management. A strong linkage between BI and business process management will enable operational BI (OBI).  Organizations will transition from reactive to proactive process management.

  • Content management. Unstructured information tied back to BI will bring new dimensions to information management.  Organizations can expect improved informed decision making and richer context to analytical reports.

  • Data governance. South Carolina SC S.C., Formulation of an organizational strategy and data stewardship methodology must align with the BI strategy.  Organizations must model business rules and controls that span cross-functional teams to improve the success of data quality and BI deployments.

  • Master data management. Buy cheap casodex online, Master data management forms the foundation of successful BI engagements by acquiring, cleaning, distributing, organizing, and managing master data.  Organizations still lag in MDM deployments but must come up to speed to support enterprise BI requirements .

  • Social technologies.  BI's reach into social apps and the social metadata layer bodes well for an industry just starting to explore social technologies.  Organizations need to associate a Twitter handle or social networking account with a customer account.


The Bottom Line For Buyers – Compare And Contrast BI Strategies To Match Business Impact And Technology Value

As with all IT solutions, organizations must balance out the business impact with the cost of technology (see Figure 4).   Given the three major vendor approaches to BI, organizations must rethink which approach best suits their near and long term strategy (see Figure 5).


  • Application and business process centric. These solutions take an application or business process centered approach based on applications such as ERP and CRM.  Optimization for apps data and processes best suits organizations when more than a majority of their business information resides in a few data sources.  Sample vendors include Epicor, Lawson, Microsoft Dynamics, Oracle and SAP Business Objects

  • Pure play best of breeds. These solutions provide deep capabilities in a subset of data types, visualization and reporting paradigms, BI approaches and styles, Oregon OR Ore., and deployment deployment options.  Pure play best of breeds deal well with multiple data sources and support data heterogeneity.  These solutions often address the data integration (DI) issues head on.  Sample vendors include Actuate, BIRST, Information Builders, MicroStrategy, myDials, PivotLink, Proferi, Order epogen overnight delivery, and QlikTech.

  • Strategic BI platforms. These solutions seek to build a comprehensive approach to supporting data types, visualization and reporting paradigms, and BI approaches and styles.  Organizations should conduct a thorough analysis of platform maturity in order to assess degrees of integration, architectural consistency, and solution completeness.   However, not all strategic BI platforms are created equal as some are more apps centric versus apps independent.  For example (i.e. in order of most apps centric to most apps independent), the range includes Microsoft, Oracle, SAP Business Objects,  IBM, and SAS Institute.


In addition, there are a number of enabling technologies required for BI to be successful such as:

  • Data integration (DI) and data quality (DQ), buy cheap casodex online. DI and DQ solutions enable the access to, transformation of, iressa sale, integration with, and delivery of the best version of truth to business systems.  BI efforts require successful DI and DQ strategies.   Sample vendors include Capscan, DataFlux, Datanomic, Experian QAS, IBM, Mississippi MS Miss., Informatica, Inquera, Melissa Data, Omikron, Pitney Bowes, SAP BusinessObjects (FirstLogic), Satori, Talend, Trillium, where to buy cheap epogen, and Uniserv.

  • Data warehouses (DW). DW's primarily provide a place for consolidated data storage.  BI systems leverage DWs to retrieve, analyze, extract, transform, load, and manage data.  Sample vendors include Aster Data, Buy gleevec pill, Greenplum, HP Neoview, IBM, Microsoft (DATAllegr0), Netezza, Oracle, ParAccel, SAP Sybase IQ, Terradata, ordering gleevec overnight delivery, and Vertica.

  • Master data management (MDM). MDM helps organizations apply a technology solution to the acquisition, cleansing, distribution, organization, and management of master data to systems such as BI.  Sample vendors include DataFlux (A SaaS Company), IBM (including Initiate), Informatica (previously Siperian), Cheap generic casodex, Kalido, Oracle, and Talend.


Figure 4. Extent Of Business Impact And Cost Of Technology Delivery Drive Business Value

Figure 5.  Comparing Vendor BI Strategies: When and Why?


When evaluating next gen BI strategies, consider the following best practices in vendor selection:


  • Focus on enabling all types of users. Solutions should enable anyone from a front line employee to a power user to view reports, build ad-hoc reports, collaborate, and improve decision making.  Design for roles could eventually result in BI activity streams filtered by key information needs.  Change management should be budgeted for solution development, training, cheap cytoxan no rx, and ongoing education.

  • Support highly differentiated processes.  Take advantage of industry specific solutions that meet critical vertical requirements and reduce time to market.  Over time, expect BI to continue to specialize by verticals.  Certain industries will require different levels of information optimization.  For example an emergency dispatch, may prioritize optimization of certain data types over others or regulations may require a certain standard of delivery.

  • Stay flexible. Ensure the systems supports multi-channel heterogeneous data sources.  Do not stay dependent on ERP systems for primary sources of data.  Expect a rapidly changing business environment that rewards flexibility.

  • Avoid vendor lock-in to one set of technologies. Seek different approaches and styles depending on the business requirement.  Be open to best of breed solutions as needed.  Keep in mind, support of specialized scenarios or cross-enterprise requirements may result in the selection of best of breed.  Apps independent vendors will be more focused on supporting heterogeneity.

  • Expect to move beyond departmental. Organizations will want to replicate successful deployments in departments across the enterprise.  Choose technology approaches and styles that can scale across different business functions, data types, reporting paradigms, and deployment options.

  • Factor existing infrastructure. Consider when it makes sense to invest in or throw out existing systems.  Astute next gen enterprises find ways to simultaneously leverage existing investments and innovate.  Plan replacement projects in phases.

  • Apply selection tools Buy cheap casodex online, .  Save time and use independent vendor selection short list and check list tools to map business requirements such as organization and team structure, business and process maturity, technology strategy, and technology solution ecosystem.


Your POV

Does your existing BI strategy support these next gen requirements?  What next gen BI capabilities would you like to see your BI vendor deliver on in the next release?  Is your organization ready for a next gen BI strategy?  Does your BI strategy account for new social requirements?  Add your comments to the discussion or send on to rwang0 at gmail dot com or r at softwareinsider dot org and we’ll keep your anonymity. Montana MT Mont., Please let us know if you need help with your next gen BI strategy, overall apps strategy, and contract negotiations projects.  Here’s how we can help:


  • Designing a next gen information management strategy

  • Providing contract negotiations and software licensing support

  • Demystifying software licensing

  • Assessing SaaS and cloud

  • Evaluating Cloud integration strategies

  • Assisting with legacy ERP migration

  • Planning upgrades and migration

  • Performing vendor selection

  • Renegotiating maintenance


Contributors

Research from this document came from conversations with 37 buyers (users) and the following sellers (vendors):
























Actuate IBM Cognos Informatica
Information Builders myDials Oracle
QlikTech Proferi SAP Business Objects
SAS Institute

Reprints

Reprints can be purchased through the Software Insider brand or Altimeter Group.  To request official reprints in PDF format, please contact r@softwareinsider.org.

Disclosure

Although we work closely with many mega software vendors, we want you to trust us.  IBM and Oracle are currently retainer clients of Altimeter Group but not a client of Insider Associates, LLC.   Altimeter Group has conducted project work for Informatica, QlikTech, comprar en línea casodex, SAP Business Objects, and SAS Institute.  This report was independently produced.  For the full disclosure policy please refer here.

Copyright © 2010 R Wang and Insider Associates, LLC. All rights reserved.

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Buy Capecitabine

Published on February 3, 2010 by R "Ray" Wang

IBM Adds A Leading Customer Data Integration/MDM Pioneer To Its Master Information Management Arsenal
 Buy capecitabine, With arguably 10 master information management acquisitions since 2003, IBM continues to push towards its goal of adaptive master data management (MDM) (see Figure 1).  The recent acquisition of Initiate Systems comes after the heals of Oracle's purchase of SilverCreek Systems in January 2010 and Informatica's purchase of Siperian in January 2010.  Rapid consolidation in the MDM market has effectively removed 3 of the 4 leading vendors in MDM.  The Initiate Systems acquisition brings IBM key benefits such as:


  • Strong and proven customer data integration platform. Initiate Systems brings best-in-class data de-duplication, Acquistare online gleevec, security and privacy, and strong data acquisition capabilities to IBM.  A key hallmark of the solution is the rapid real-time matching capabilities and hierarchy management.  Among all the MDM vendors, Initiate brings the most number of productive, Jotta capecitabine verkossa, live customers - about 100 of its estimated 200 customer count.

    Point of view (POV): As with rival Oracle, California CA Calif., IBM must take steps to harmonize the different MDM solutions in its portfolio.  Today, IBM offers Infosphere MDM Server for PIM based on Trigo product information management (PIM) and Infosphere MDM Server 9 based on DWL for customer data integration (CDI).  Initiate Systems adds a third and capable product into the line up that's optimized for customer data.


  • Deep healthcare and public sector experience. Initiate Systems made its mark in health care and public sector.   Today, Køb discount zometa, Initiate serves over 2400 health care sites and over 40 health information exchanges (HIE).  Key clients include Alberta Ministry of Health and Wellness, Alaska AK, BMI Healthcare (UK), Calgary Health Region, CVS/Caremark, buy casodex pill, Humana, Buy epogen online, Ochsner Health System, the State of North Dakota's Department of Health and Human Services and the University of Pittsburgh Medical Center.  In the past years, the Chicago, iressa pill, IL based vendor has branched out to other verticals such as financial services, Capecitabine without prescription, high-tech, manufacturing, and retail.  However, Kansas KS Kans., its gained the most ground in B2C public sector industries such as health care, Köpa casodex online, law enforcement, governmental agencies, and intelligence.

    POV: Expect IBM to augment Initiate's strengths with IBM's InfoSphere Identity Insight and InfoSphere Global Name Recognition to address the B2C public sector industries.   In health care, New Jersey NJ N.J., IBM Global Services already serves as a key reseller and this will ease the integration of this practice area into Big Blue.  Expect Initiate to continue its lead in EMPI and role in public sector projects.  Consequently, Cheap zometa without prescription, IBM will have to address how they will work with rival partners such as Raytheon, Informatica, Carefx, cheap capecitabine online, Healthvision, Ordering epogen without prescription, Agfa, and dbMotion.


  • Strong management team, Mississippi MS Miss.. Bill Conroy (CEO) and his capable management team drove an estimated $100M in revenues with a 4 year CAGR of 50% and zero debt. On top of this, they secured a $31M Series E round of funding from EMC, Informatica, Dunruth Capital, BCBS Capital, and Paladin Capital.

    POV: With arguably one of the most capable management teams in the industry and one of the sharpest sales minds, Greg Shaw, IBM adds some key assets to its management ranks.  How they navigate the Big Blue bureaucracy will be a test of how well IBM conducts integrations of high performing companies.  Given the improved collaboration culture within IBM Software Group and the rest of IBM, the future bodes well.



Figure 1, buy capecitabine. Buy iressa no prescription, IBM's MDM Acquisition Road Map

IBM's MDM Acquisition Roadmap

The Bottom Line For Users - IBM Brings Stability To Initiate's Customers And Adds A Series Of Big Blue Capabilities

Initiate customers gain access to the assets of IBM.  Customers can expect IBM to integrate the product line over 2 years but benefit immediately from synergies with other IBM Information Management products such as its knowledge base of industry models, governance, BI & performance management tools, ordering gleevec from canada, and identity and management tools.  As with most IBM acquisitions, Order cytoxan overnight delivery, key personnel in product development, support, and sales will be incentivized to stay for at least 2 years, Arizona AZ Ariz., providing enough time for knowledge transfer and account transitions.  In general, Zometa farmacia a buon mercato, non-IBM customers will gain new resources.  Existing IBM customers will find business as usual.

The Bottom Line For Vendors - MDM Moves From Best Of Breed To Foundational Software Stack Component

Given the foundational nature of MDM in any vendor's software stack, expect more rapid consolidation in the MDM market with very few independents by the end of 2010.  Potential acquirers include EMC, Illinois IL Ill., HP, αγοράσετε zometa, IBM, Microsoft, Oracle, köpa rabatterade cytoxan, and SAP.  Potential targets for EMC, Köpa zometa online, SAP, and HP include Datactics, Kalido, Talend, and Visionware.   With Initiate Systems in IBM's hands,  Microsoft's most likely target would be VisionWare or Kalido as they are the only two vendors optimized on the Microsoft stack.  SAP, EMC, and HP may be better off looking at Kalido for its strong pharma, insurance, and data governance capabilities for MDM.  MDM will move more and more vertical as domain specific issues become paramount.



Your POV

Are you an IBM or Initiate Systems customer?   How do you feel about the acquisition?  Would you like to learn how to:


  • Develop an MDM strategy?

  • Select an MDM solution?

  • Negotiate an MDM contract?

  • Design a data governance program?


Please post or send on to rwang0 at gmail dot com or r at softwaresinsider dot org and we’ll keep your anonymity.
Related Links And Resources

Here's a list of resources.  They will be added on an ongoing basis and updated as appropriate.

Official IBM Press Release

20100203 Spend Matters - Jason Busch "IBM Takes the CDI/EMPI Initiative with its Initiate Acquisition"

20100203 ZD Net: Between the lines - Larry Dignan, Sam Diaz, Andrew Nusca "IBM buys Initiate; Bets on Healthcare IT"

20100203 IDG News Service - Chris Kanaracus "IBM Buying MDM Vendor Initiate Systems"

20100203 SearchCRM.com - Jeff Kelly "IBM to Acquire MDM Vendor Initiate Systems"



Copyright © 2010 R Wang and Insider Associates, LLC. All rights reserved.

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Published on February 1, 2010 by R "Ray" Wang

Informatica Enters The Battle For Master Data Management Dominance
 Buy zometa no prescription, As with any best of breed market, only a few will survive and even fewer will succeed.  Despite a leading offering, Siperian's faced a rocky financial situation over the past 12 months.  Many suitors pursued Siperian but in the end Informatica's $130M acquisition of Siperian took one of the best products off the table.  Customers breathed a sigh of relief as the $500M revenue software vendor brings not only stability of product investment and expertise, but also a complementary set of related MDM technologies to market.  Key benefits include:


  • Full spectrum of MDM offerings. Informatica's Data Integration and Data Quality products combine with Siperian's for a comprehensive master data platform.  Siperian brings some of the best data acquisition, data cleansing, order epogen online, relationship and hierarchy management, Comprar zometa de descuento, event management, reference data management, data stewardship, Kjøp Discount iressa, and architecture to market.  Usability and rich graphical interface are other strong points. In addition, Vermont VT Vt., the Identity Systems match engine and AddressDoctor postal validation already serve as best of breed solutions in many data quality initiatives.

    Point of View (POV): Informatica has been slowly tip-toeing in this market with 6 acquisitions in 4 years for almost $400M. Consequently, the Redwood City, Texas TX Tex., CA vendor has assembled the key components for a comprehensive MDM offering (see Figure 1).  Informatica can now offer a wide range of entry points from smaller data quality projects to larger identity management projects enabled by a series of data integration flows.  Siperian is the crown jewel that takes Informatica directly into the MDM market and puts competitors such as Oracle, Köpa epogen online, IBM, Initiate Systems, and SAP on guard.



Figure 1, zometa online. Informatica's MDM Acquisition History

screen-shot-2010-02-01-at-94533-pm


  • Attractive, Osta alennus casodex, referenceable, customer base. Informatica gains over 60 forward thinking MDM customers.  Key customers include big names in financial services and life sciences such as Bank of America, acheter epogen, Pifzer, Acheter evista bon marché, Shire, State Street Bank, Johnson & Johnson, pharmacie epogen bon marché, and Lexis-Nexis.  These early adopters have pioneered some of the latest MDM success stories.

    POV: While the press release focuses on the financial services and life science customers, Indiana IN Ind., Sipeiran has taken big deals away from SAP, Oracle, and IBM in high tech and retail players in North America, Kjøp Discount gleevec.   A very loyal Informatica base will most likely consider the Siperian offering in short lists, as it is now part of the family.   Many of these customers also run Oracle and SAP in the back office.


  • Improved data governance, buy zometa no prescription. Siperian's Business Data Director was one of the first tools in the market to address the issue of data governance.  Working with Lombardi' s Teamworks BPM software, Ostaa halvalla gleevec, Siperian allowed customers to quickly manage assignment, workload distribution, state management, capecitabine price, and event routing.

    POV: Data governance capabilities will provide a clear differentiator in the success of MDM implementations. αγοράσετε cytoxan έκπτωση, Organizations often struggle with managing the Information Supply Chain (i.e. what data, to whom, epogen online kopen, for when, New Hampshire NH N.H., how often, and where).  Given IBM's acquisition of Lombardi, expect Informatica to consider other BPM tools in the future.




  • Synergies with Cloud strategy and Social CRM, gleevec discount. The Informatica Cloud and related data integration heritage provide the pipes critical to cloud strategies.  Informatica delivers data partitioning support, Alabama AL Ala., data processing latency, and hybrid data integration.  Siperian provides the mechanism to manage multiple sources of information, maintain the golden record, buy casodex without prescription, and accommodate multiple domains.

    POV: As information continues to move into hybrid deployments and public/private clouds, φτηνές φαρμακείο casodex, MDM plays a critical role in harmonizing information across various cloud strategies.  In order to prioritize and monetize social initiatives, organizations will need to match social profile information with critical customer account information



The Bottom Line For Users - Expect More Stability And Investment From Informatica

[caption id="attachment_4232" align="alignleft" width="80" caption="(Source: Informatica)"]screen-shot-2010-02-01-at-84312-pm[/caption]

Conversations with Ivan Chong, Senior Vice President and General Manager of Data Quality confirm Informatica's commitment to invest in the Siperian offering.  From an organizational perspective, zometa pill, the Siperian product teams will remain in tact with the Toronto development and St. Buy zometa no prescription, Petersberg offshoring offices in place.  Incoming product teams will function as a business unit within Informatica and the Siperian Release X (10) solution remains on track for launch in 2010.  Sales teams will stay as overlay subject matter experts augmenting the considerably larger Informatica sales force.  Siperian customers should find a good home at Informatica. παραγγείλετε online casodex,

The Bottom Line For Vendors - Acquisition of Siperian Hastens MDM Market Consolidation

Expect more acquisitions to occur as the market consolidates.  Potential acquirers include EMC, HP, IBM, evista online store, Microsoft, Oracle, and SAP.  Potential targets include Datactics, Initiate Systems, Kalido, and Talend.  SAP, despite the Business Object acquisition, still needs a strong MDM solution to complement its 4 or more point specific solutions.  Meanwhile, expect Oracle to spend the next 12 months finding ways to rip out any dependencies with Informatica in its vast number of MDM offerings.  Microsoft, EMC, and HP have been looking at entering this market for some time. Maybe now's the time to act.



Your POV

Are you a Siperian or Informatica customer?   How do you feel about the acquisition?  Would you like to learn how to:


  • Develop an MDM strategy?

  • Select an MDM solution?

  • Negotiate an MDM contract?

  • Design a data governance program?


Please post or send on to rwang0 at gmail dot com or r at softwaresinsider dot org and we’ll keep your anonymity.
Related Links And Resources

Official Informatica Press Release

20100201 Inside The Biz - Jill Dyche (Baseline Consulting) "The good news about MDM market consolidation"

20100201 Ventana Research -  Mark Smith "Informatica Is The New Master In Siperian Acquisition"

20100129 Merv's Market Strategy For IT Suppliers - Merv Adrian "Informatica Passes Half-Billion Mark, Buys Siperian, Targets Cloud"

20101028 Information Management Blogs - Rob Karel "Introducing the MDM market's new 800lb Gorilla: Informatica Acquires Siperian"

20101028 IDG News Service - Chris Kanaracus "Informatica Plugs MDM Hole With Siperian Buy"



Copyright © 2010 R Wang and Insider Associates, LLC. All rights reserved.

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Order Arimidex

Published on December 22, 2009 by R "Ray" Wang

Keep In Mind Basic Rules Still Apply Regardless Of Deployment Option

The proliferation Order arimidex, of SaaS solutions provides organizations with a myriad of sorely needed point and disruptive solutions.  Good news - business users can rapidly procure and deploy, while innovating with minimal budget and IT team constraints.  Bad news - users must depend more on their SLA guarantees and deal with a potential integration nightmare of hundreds if not thousands of potential SaaS apps.  Though the 7 key benefits of SaaS outweigh most downside risks, organizations must design their SaaS apps strategies with the same rigor as any apps strategy.  Just because deployment options have changed, this does not mean basic apps strategy is thrown out the window.  Concepts such as SOA, business process orchestration, and enterprise architecture will be more important than ever.  Here are 10 strategies to consider as organizations take SaaS mainstream:


  1. Begin with the business process and desired business value. Understand the desired business value and outcome.  Map back the key performance indicators (KPI's) to the business processes. Identify what processes will be covered by the SaaS solution.  Determine overlaps and hand-offs between on-premise and SaaS to SaaS that are required to measure the desired KPI's.

  2. Engage stakeholders early and often. Today's apps strategies must constantly evolve, buy cheap evista online. Change is happening so fast that line of business leads and IT leaders must collaborate in real time.  The result - an ever changing list of requirements.  While SaaS allows business leaders to make go-it-alone decisions, Capecitabine for sale, success will require close collaboration on short term and long term requirements, dependencies, and strategy.

  3. Bet on future suites, District of Columbia DC D.C., SaaS platforms or PaaS (Platform-as-a-service). Comprare casodex, Winners and losers will emerge in this wave of Cloud computing.  Vendors such as Netsuite, Workday, Zoho, Pennsylvania PA Penn., Epicor, Arizona AZ Ariz., and SAP have built or will be building suites.  They provide safe bets as more and more functionality will be rolled into their offerings. Concurrently, organizations should also choose vendors who bring a vibrant and rich ecosystem to the table because those vendors will win in the market.  Salesforce.com and NetSuite already provide users with a platform to build on apps.  Other vendors such as as Google Apps Engine, Microsoft Azure, IBM, and Zoho provide rich developer communities.  Partner and customers will drive innovation which is why platform adoption (i.e, order arimidex. today's middleware) makes a difference.

  4. Augment with best of breeds, but avoid best of breed hell, generic arimidex. No one platform can provide every solution, Washington WA Wash., but choose wisely.  Best of breeds provide deep vertical capabilities and rich last mile solutions.  However, no one wants to manage hundreds of vendor relationships.  Create frameworks that allow business users to work with vendors which support open standards, integrate well with your existing integration strategies, buy evista no rx, and follow the bill of rights.   Reduction in the number of vendors will become a priority in 2010 going on into 2011.

  5. Assume hybrid will be the rule not the exception. Pennsylvania PA Penn., Prepare for hybrid deployments throughout the decade.  Despite the benefits of SaaS and broad adoption in 2010, legacy apps will not go away.  Just count the number of mainframe and client-server apps still in use today.  Many on-premise apps will take time to migrate to SaaS. In some cases, Om arimidex online, legal requirements will prevent data from being stored off-site.  Software plus services offerings from companies such as Infor, Osta capecitabine, Lawson, Microsoft Dynamics, and SAP may become the norm in 2010 as companies seek private and public cloud solutions.

  6. Design with good architecture, goedkope cytoxan apotheek. Order arimidex, Keep your enterprise architects (EA's) or hire some more.  Inevitably, more and more SaaS solutions will enter the organization.  EA's will proactively plan for new scenarios and account for future business requirements.  Organizations should keep some rigor in terms of standards for solution adoption while accounting for the need to rapidly innovate.  Business leaders will need some frameworks on which solutions to adopt.

  7. Choose the right integration strategy for the right time. SaaS integration strategies will evolve based on the organization's SaaS adoption maturity.  The first set of solutions will probably require point to point integration of data.  Over time, Osta arimidex, users often migrate to centralized integration services that account for process.  Some will go full enterprise service bus (ESB) and look at business process orchestration as well.  Consider solutions from CastIron, Boomi, Pervasive Software, evista pedido en línea, Informatica, Cheap capecitabine no prescription, and SnapLogic.  Going forward customer data integration and master data management will be more important than ever.

  8. Minimize long-term storage costs with archiving. Storage represents a significant long term SaaS cost.  Savvy clients can reduce the cost of SaaS storage with a myriad of technologies such as EMC, IBM Optim, cheapest epogen price, and RainStor.  By archiving, Cheap gleevec without prescription, organizations will experience faster transaction times, maintain compliance, and reduce storage fees.

  9. Hedge risk with SaaS escrows. Most SaaS vendors will require 5 to 7 years to achieve profitability.  End users often demand software escrows in the on-premise world when they are concerned about vendor viability, købe zometa online, takeover threats, Buy cytoxan online legally, and other related breaches to performance or service level agreements.  Software escrows vendors serve as the trusted third party independent organization which holds a copy of the software code.  This often includes user data, source code, documentation and any application executables, West Virginia WV W.Va.. SaaS escrows work in a similar way.  Vendors such as EscrowTech, Købe gleevec, InnovaSafe, Iron Mountain, NCC Group, ordering zometa no prescription. and OpSource can provide such services.

  10. Protect your rights. Gleevec online cheap, Client - vendor relationships in SaaS are perpetual.  Organizations have one shot to get the contract right and begin the relationship with the right tenor.  Apply best practices from The Customer Bill of Rights: SaaS. Work with vendors to find the right balance in approach.


The Bottom Line For Customers - Build Frameworks That Support Easy Line Of Business Adoption

The broad adoption and trajectory of SaaS solutions requires organizations to rapidly replace edicts and 5 year plans with guidelines and policy frameworks.  The goal - enable anyone in the organization to procure a SaaS solution that meets key guidelines and standards.  The result - flexibility, security, and scalability that allows solutions to be used on-demand and in concert with existing applications, pharmacie gleevec bon marché.

Your POV.

As you work out your SaaS apps strategies, drop us a line and let us know how you are deploying, what challenges you've faced, and what successes have you achieved.  We're happy to weigh in.  Feel free to post your comments here or send me an email at rwang0 at gmail dot com or r at softwareinsider dot org.

Copyright © 2009 R Wang and Insider Associates, LLC. All rights reserved.

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Buy Casodex No Prescription

Published on October 26, 2009 by R "Ray" Wang

Market pressures and organizational maturity drives new master data management (MDM) trends Buy casodex no prescription, Conversations with 31 leading edge organizations seeking business transformation highlight shifts in the MDM trends of the past.  Organizations awash in data need to move beyond the clutter and get to the information.  More data does not equate to more information.  In order to make sense, MDM initiatives now move to align with a new set of focus - business transformation and optimization.  Seven key trends now drive the new world of MDM as we enter a new decade. Epogen price,


  1. Master data management must go vertical to succeed in business. Customers no longer want horizontal solutions.  MDM must tailor to industry specific requirements.  Results must be relevant to how an industry works.

  2. Structured and unstructured content will evolve into the MDM ecosystem, ordering zometa online legally. Kjøp Discount arimidex, Customers seek tools to tie hierarchies and relationships back to unstructured data in the effort to achieve value in information.

  3. Data in the cloud and SaaS will force hybrid approaches. Cloud based and SaaS models change where and how data becomes augmented.  MDM systems must support hybrid models in real-time.  Proven data integration must be a given not an afterthought.  Data integration must be event driven.

  4. Master data management styles no longer matter, cheap casodex, Nevada NV Nev., just the results. Issue of styles get relegated to the IT owner, buy casodex no prescription. Business users seek results and actionable insights.

  5. Data governance and stewardship more important than ever, cytoxan. New Hampshire NH N.H., Processes must align with use cases.  Data hygiene needs to be omnipresent but not cumbersome

  6. Social CRM creates demand for trusted profiles. Organizations now need to understand their advocates and detractors  Today's social and connected world requires more targeted marketing, sales, buy capecitabine, Comprar capecitabine, and service/support programs.

  7. Business optimization and transformation will require MDM to cover more data types. MDM moves beyond customer, Jotta zometa verkossa, Order arimidex overnight delivery, product, accounts, For gleevec online, Acquistare a buon mercato iressa, and employees.  New forms of content such as location, images, cheap cytoxan online legally, Kansas KS Kans., video, and tweet streams will enter the equation.


Expect to see more details on each one of these trends in the coming year, evista discount. Texas TX Tex.,

Your POV


Where are you with your MDM strategy?  Have you deployed?  Are you redeploying?  Do these trends resonate with you ?  Let us know how we can assist or please post or send on your comments to rwang0 (at) gmail (dot) com or r (at) altimetergroup (dot) com and we’ll keep your anonymity.

Copyright © 2009 R Wang, buy cheap casodex online. Cheap iressa online, All rights reserved.

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Order Capecitabine Without Prescription

Published on October 9, 2009 by R "Ray" Wang

Complete Customer Addresses Today's Market Conditions Order capecitabine without prescription, On October 5th, D&B Purisma Solutions group announced its first hosted business data management app.  When generally available in November 2009, Complete Customer will deliver a customer database that will be self managed by organizations departments.  Organizations and their departments will take ownership of their data in a hosted offering.  The solution provides much needed relief because customers must:


  • Reduce the time to market of deployments. Customers can no longer afford years let alone months for deployment.  They seek impactful solutions with little deployment risk.

  • Leverage existing investments, Texas TX Tex.. Cheapest casodex price, Customers own a patch work of CRM, trusted information, purchase evista, Evista, BI, legacy ERP, ordering iressa online legally, Buy arimidex from canada, and other solutions.  If they can consolidate their solutions, they save money on integration costs and potentially reduce long term ownership costs.

  • Acquire solutions at lower price points, Ohio OH. Washington WA Wash., Solutions must past through more rigor in the budget approval process.  Line of business executives seek swipe and buy solutions, OpEx over CapEx, Nevada NV Nev., Acheter cytoxan bon marché, and minimal commitments in contracts.


Complete Customer Provides Hosted Offering

D&B's Complete Customer solution delivers three key features (see Figure 1):


  • Data management - D&B data enrichment, double-byte fuzz match, ordering cytoxan overnight delivery, Cheap generic capecitabine, master record construction, and custom hierarchies.

  • Data maintenance - data stewardship, cheap epogen pill, παραγγείλετε online iressa, source system, syncing, generic capecitabine, Order gleevec online, data purification at entry, customer life cycle management.

  • Hosting services subscription pricing model - online secure access, zometa pharmacy, Comprare arimidex sconto, hosted, D&B data and subscription pricing.


Figure 1.  Complete Customer Data Steward Screen Shots


(Source: D&B )

The Bottom Line - MDM And CDI Solutions Will Move To The Cloud


D&B's hosted offering will help existing D&B users leverage their current investments without making significant upfront investments in traditional on-premise customer data integration (CDI) and master data management (MDM) solution offerings.  While this solution only addresses a small footprint of a traditional CDI or MDM solution and focuses on B2B, comprar en línea epogen, Köpa billiga epogen, these first steps towards a toolkit will provide immediate benefits such as:


  • Improving lead management

  • Targeting cross sell and up sell opportunities

  • Monitoring credit exposure

  • Maintaining accurate sales account credit


Customers must move to hybrid models as today's innovative solutions live beyond the on-premise world.  Today the focus will be on faster results and leveraging reference data.  Tomorrow, the issues will focus on managing the proliferation of channels and entities.  Concepts such as B2B or B2C will no longer matter as we move to P2P, ordering casodex online without prescription. Buy zometa online legally, Organizations will need to resolve identity in order to deliver the critical insight required for social businesses.

Your POV.

Are you looking for bite sized MDM/CDI?  Are you currently a D&B customer?  Did you know you can augment your D&B data?  Feel free to post your comments here or send me an email at rwang0 at gmail dot com if you need assistance with your MDM project or other topic areas.

Copyright © 2009 R Wang, buy iressa online without prescription. Order evista online legally, All rights reserved.

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News Analysis: Jive and Radian6 Partner – Great For Business, But Could Fragment IT Systems

Published on September 15, 2009 by R "Ray" Wang
This post was collaboratively written on a wiki with my colleague Jeremiah Owyang whose focus is on customer strategy which encompasses social technologies. Together, we're covering convergence of the emerging and incumbent technology system.  This entry is also cross-posted on his blog. Jive Offers Brand Monitoring Using Radian 6 -Empowering Companies To Quickly Respond Jive Software made an announcement that they're now incorporating listening service Radian 6 into their community platform suite, they dub it Jive Market Engagement. This gives internal teams that manage brands, topics, or influencers to discuss, manage, and assign tasks to follow up with real world -and real-time market events. An example? A company selling headache relief medicine can quickly be alerted to conversations with mommy bloggers in the social sphere, discuss in an internal, private community powered by Jive, then decide on how to quickly take action before it escalates. Currently, companies are doing this in a mish-mash of manual efforts using scraped together RSS feeds, Google alerts, and Twitter clients. The benefits of this partnership? Companies can now become more organized around the real-time web, develop a process to quickly respond and therefore be more reactive to customers. Yet, despite the automation upside to brand and customer management, this causes yet another disparate pool of customer data that IT departments will have to splice together -potentially giving customers a fragmented view. Companies should nod to this latest trend of social business software converging with existing company systems and develop an information strategy (see Figure 1). Figure 1. Companies can monitor and manage the discussions in their marketplace in Jive Market Engagement

Screenshot: Jive Market Engagement

(Source: Jive)

Macro Market Forces Foster New Trends In Adoption And Risk Despite this announcement, there are greater trends at play that impact both business and IT side, be aware that:
  1. Diverse systems converging, resulting in greater speed but more complexity The push to improve customer intimacy, move to a proactive customer experience, and convergence of Web 2.0 with enterprise class social business apps, drives new models and solutions. We're tracking this living breathing reef and see social software, CRM, brand monitoring, email, and mobile quickly converging.
  2. More "CRM" features being deployed, without involving the CIO Jive's offering is really a customer relationship module in disguise, yet because of the web based offering, marketing can implement this pseudo-CRM solution without involving IT. We continue to see technology adopted from business units -often at the frustration of not getting on the IT road map during budget tightening times.
  3. Greater exposure to risk, as more siloed customer information fragments enterprise systems Being responsive to customers is ideal, but in the long run, it's not truly effective if you can't integrate it with your sales, service, or marketing systems. In the end, fragmenting customer data will result in disjointed user experiences for customers as separate departments will have disparate data for each customer.
Recommendations Jeremiah (business side) and Ray (IT side) come from completely two different worlds' speaking two different languages. Yet they both know that these new technologies are going to force IT and Marketing to quickly come together. Expect to see more joint-blog posts merging these two groups together, because customers don't care what department you're in -they just want their problems solved. The Bottom Line - Ray's Take For The CIO Expect a proliferation of social media monitoring solutions to emerge with a tie back to CRM, eCommerce, project based solutions, and collaboration software. Disparate sources will create fractured customer experiences.  The single 360 degree view wil be assembled and reassembled.
  1. Find tools to aggregate these new channels and sources. Consider how these new social business software platforms will integrate back into data warehouses or customer interaction histories.
  2. Focus on data integration skill sets as process, data,meta data across hybrid deployment models. Data will be coming from a greater number of sources.  Data integration and master data management will play a role here.
The Bottom Line - Jeremiah's Take For The CMO Marketers should continue to be responsive to the real-time web, but quickly develop processes that involve other customer touchpoints such as support, service, and product development into the mix
  1. Don't limit your responses to the corporate communication team and brand monitoring team -cascade this information quickly. While the discussions that will be had in Jive's community platform will help to aid the customer triage problem, be sure to tie the process and data back to other customer facing teams. Remember, customers don't care which department you are in.
  2. Use imported social data to create topic based aggregations. Looking forward, use the data that brand monitoring companies are unearthing and turn your product pages into trusted aggregations of conversations -not just static product pitches. Learn how future webpages will be more like collections of customer conversations.
Your POV How are marketing teams and enterprise strategy teams working with each other to coordinate these investments?  Have you experienced this convergence?  What are your lessons learned?   Do you need help with choosing the right tools?  Post your comment here or reach me direct at r at altimetergroup dot com or r at softwareinsider dot org.  Put the power of expert apps strategy and vendor selection advice to work or just drop us a line.
Related Resources
  • Jive has a slide show with details on the announcement, we've uploaded it here.
  • Salesforce.com CRM launches social features (we also collaborated on that piece)
  • Lithium also launched features into it's platform that allow workflow of social content -similar concepts
  • We like Oliver Mark's take on how this makes true impacts to business and the real world, he cites how media events can now be tracked -and managed from the toolset.
  • Read Write Web gives more color to the story and gives examples of how other companies are managing this.
  • This conceptual slideshow demonstrates how the emerging and incumbent systems are quickly merging on the "Reef". (a more Web 2.0 emerging tech view)
Copyright © 2009 R Wang. All rights reserved.

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Event Report: Salesforce.com Pushes Social CRM Technology — But Don’t Expect Companies To Be Successful With Tools Alone

Published on September 9, 2009 by R "Ray" Wang
This post was co-written with Jeremiah Owyang, Partner and Colleague at Altimeter Group

Mark Benioff and Jason from TwitterWonder what your high school mascot guy did when he grew up? He went to enterprise software.Salesforce Demo AreaMarc Benioff of SalesForce

Service Cloud 2 Answers IntegrationService Cloud 2 InStranet Knowledge IntegrationService Cloud 2 Google IntegrationService Cloud 2 Twitter Integration

Above: Pictures from Salesforce’s event

Salesforce.com launches a new set of social apps that make CRM connected to the social web. So what does it mean? Salesforce.com's Twitter integration and application launch helps brands monitor what's being said. Yet despite the fanfare, the application lacks a pre-determined way to identify the profiles of Twitter profiles and primary keys within the CRM database. Secondly, the system doesn't provide a default setting to prioritize the influence (such as more followers) vs a profile with few followers -limiting the ability for brands to prioritize their support offerings. Salesforce.com's "Answers" product is a threat to community platforms that offer support-heavy features. Vendors like Lithium (although a SF partner) Jive, Telligent, Awareness, and Mzinga are impacted. Brands that have a strong Salesforce.com implementation will first look to their CRM vendor for social support offerings -reducing the pipeline for community platform new comers. The newly minted "Knowledge" product, which harvests the IP from customer service reps, and customers themselves is also a direct threat to wiki creators such as SocialText, Atlasian. Those vendors should quickly bolster their marketing efforts to demonstrate how they are differentiated. Client server based contact center products such as Amdocs, Cisco, and Genesys, will face increased competition as business users choose to move to platforms that deliver provide greater social aspects tied to user generated content. Despite Salesforce.com's technical announcement, this doesn't mean success for their customers. Technology is only 20% of any enterprise change, the other 80% is culture, process, roles, and strategy change -key requirements that Salesforce.com is not equipped to provide. As a result, don't expect customers that don't have the right program in place to take advantage of these technology offerings -instead expect vendors with a heavy professional service offering to empower a company to truly embrace customers in the social web. Overall, Salesforce.com is above and beyond other CRM vendors in terms of connecting to the social web. Yet despite their ability to connect with new channels, they lack a full solution to empower brands to make the cultural changes within their organizations. Expect other CRM vendors such as Oracle's Social CRM offerings and Microsoft Dynamics CRM to do a "me too" in coming months as others jump on the social CRM bandwagon. For the CIO: Ray's Take: The coming wave of social CRM initiatives and cloud based service solutions require CIO's to rethink about their overall apps strategies to support hybrid deployment options. Rapid proliferation of SaaS solutions inside the organization requires strong CIO leadership in coordinating data, business process, and meta data integration strategies. Moreover, now will be the time to begin master data management activities that will support social CRM initiatives and resolve profile identification and entity resolution issues. Take control now or lose control forever. For the CMO: Jeremiah's Take: Marketing has spread beyond awareness and lead generation -support IS marketing. Yet to be successful, your internal processes must quickly meld PR and support to provide a seamless experience to the customer. Be proactive, not reactive: Use brand monitoring technologies to head off issues before they volcano into PR disasters. Your POV Ready to put your service strategy to the test with Salesforce.com's Answers product or another social CRM tool? Where are you today in your efforts?  Post your comment here or reach me direct at r at altimetergroup dot com or r at softwareinsider dot org. Copyright © 2009 R Wang. All rights reserved.

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Monday’s Musings: Why Every Social CRM Initiative Needs An MDM Backbone

Published on August 31, 2009 by R "Ray" Wang
Proliferation and access to new social tools creates significant challenges for organizations Organizations engaged in Social CRM initiatives often start out by monitoring the chatter and conversation across a few platforms and channels such as Facebook and Twitter.  As these organizations increase their savviness, they quickly realize the enormity of the challenge.  The exponential number of touch points and algorithmic channel complexity puts to shame yesterday's eCommerce strategy and the dated tools designed to address multi-channel.  In order to cut through the high noise to signal ratio, organizations must determine how best to manage the complexity and scale of data being generated, amidst a transforming landscape where:
  • CIO's no longer determine technology adoption - business leaders and individuals initiate a groundswell.
  • Consumer technologies provide more innovation, usability, and reliability than what's available to the enterprise.
  • Disparate systems results in fragmentation of key information despite new deployment options.
Basic business questions must be addressed in every Social CRM initiative Despite the massive scale of collected, fragmented data, Social CRM initiatives complement other relationship management initiatives in asking and answering key questions such as:
  • Do we know the identity of the individual?
  • Can we tell if there are any apparent and potential relationships?
  • Are they advocates or detractors? (added 8/31 07:25 am PT)
  • How do we know whether or not we have a false positive?
  • What products and services have been purchased in the past?
  • Have we assessed how much credit risk we can be exposed to
  • What pricing and entitlements are customers eligible for?
Organizations seek automation technologies to resolve master data issues. Master data management (MDM) provides a set of technologies that address the acquisition, cleansing, enrichment, and distribution of data.  With so many channels and so many sources, Social CRM initiatives require MDM technologies that (See Figure 1):
  • Resolve matching of a broad range of data types. Organizations will want to associate individuals to products, services, orders, contracts, incidents, location, etc.
  • Deliver consistent and accurate enrichment of data.  Organizations will want to append trusted data sources, hierarchies, and relationship information to cleansed information.
  • Provide timely synchronization in federated environments. Organizations can expect their data to be federated as social media tools and SaaS deployments push data beyond centralized repositories.
Figure 1. Consistent Information In Social CRM Requires A MDM Backbone
[caption id="attachment_3029" align="alignnone" width="800" caption="Figure 1. Consistent Information In Social CRM Requires A MDM Backbone Copyright © 2009 R Wang. All rights reserved."]20090831-ccm2[/caption]
Recommendations - apply continuous customer management (CCM) processes before implementing MDM technologies Form follows function. MDM technologies should not be implemented without a clear understanding of how customer management and data governance processes will be adopted.  Five hallmarks of CCM include (see Figure 2):
  • Proactive sourcing of data. How can data be kept up to date at every touch point.
  • Right time delivery of information. What should be delivered when, where, why, and to whom?
  • Links to action. What can be done to create actionable insight?
  • Assessment of results. What metrics help paint the overall picture?
  • Refinement of process.  What lessons learned can be applied to future initiatives?
Figure 2.   Continuous Customer Management (CCM) delivers 5 unique stages
20090831-ccm
Your POV Have you begun your Social CRM strategy without MDM?  What MDM issues do you face?  If you have put MDM to use in Social CRM, let us know any lessons learned.  Post your comment here or reach me direct at r at altimetergroup dot com or r at softwareinsider dot org. Copyright © 2009 R Wang. All rights reserved.

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Monday’s Musings: Master Data Management – Do Styles of MDM Matter Anymore?

Published on February 2, 2009 by R "Ray" Wang
Three Architectural Styles Represent Different Technologies To Build MDM In 2003, customer data hub (CDI), product information management, and master data management (MDM) vendors strived to differentiate themselves by architectural style.  Each approach had its advantages and disadvantages.  A religion about styles emerged overnight along with a hard core following.  Here's a quick recap (see Figure 1): Figure 1.  The Three Architectural Styles of Master Data Management Three Common Styles Of Master Data Management The bottom line - choose a style that aligns with your project's business driver While these approaches still exist, leading vendors such as D&B Purisma, IBM, Initiate Systems, Oracle, Oracle-Siebel, SAS DataFlux, and Siperian now have offerings in more than one style. This may make the question seem less relevant, however, its still important to understand the trade-offs while beginning your MDM journey.  In fact, it's best to align the style and approach based on your business driver.  Here's a high level summary:
  • Cross-referenced registry delivers rapid results for operational efficiency business drivers. This approach is best suited for rapid implementation scenarios such as POC's that prove the value of master data.  Also valuable when data can not be stored on-site. Pro's: Rapid implementation without having to agree on a common enterprise data model.  Utilize existing source systems. Con's: Deduplication of source systems not addressed.  Data quality must be solved in each independent source system.
  • Hybrid harmonized reference enables compliance and regulatory business drivers. This approach allows the best of both worlds, especially when moving to a transactional operational data store is not politically feasible and data governance and stewardship activities are just starting up. Pro's: Single master copy of reference data.  Uses links to access source system records.  Model allows data quality efforts to be applied to shared master  reference data. Con's: Synchronization with source systems can create some complexity if changes are not made in the hub.
  • Transactional operational data store supports strategic business drivers.  This approach provides a long term path for how legacy applications utilize data. Pro's: Single master copy of data.  No fussing with latency or synchronization issues.  Minimal mapping issues. Con's: Requires an agreed upon common enterprise data model to be used by all applications.  History must be harmonized and requires extensive key mapping.  Assumes homogeneity and requires tons of ETL and dedupe.
Your POV. Which MDM style are you deploying? What successes have you seen?  Post your thoughts or send me a private email to rwang0@gmail.com. [poll id="2"] Copyright © 2009 R Wang. All rights reserved.

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