Monday’s Musings

Monday’s Musings: Why Customers And Prospects Expect Clearer Rules About Content Marketing

Original Mission Improves Engagement Through Relevancy Content marketing re-emerges as a hot topic and trend in improving engagement with existing customers and prospects.  Marketers can improve the likelihood of engagement through the creation and sharing of relevant information.  Typical delivery formats include advertorials, emails, branded websites, white papers, webinars, podcasts, and field marketing events.  Content […]

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Posted by R "Ray" Wang on February 20, 2012

3 Comments

Monday’s Musings: Seven Basic Privacy Rights Users Should Demand For Social Business

Public Outrage Grows Over Lax Privacy Polices At Popular Social Networking Sites Recent actions by social networking leaders in the market place have brought new attention to a user’s privacy rights.  Despite the fact that these sites provide a freemium service to users, abuse and arrogance of a user’s privacy rights combined with user ignorance […]

168 retweets

Posted by R "Ray" Wang on January 15, 2012

3 Comments

Research Summary: Introducing The 43 Use Cases For Social Business (Social Enterprise)

The Social Business (Social Enterprise) Moves Beyond The 18 Use Cases Of Social CRM As social media adoption continues to move from mainstream to pervasive ubiquity, enterprises will begin to benefit from these advancements in the consumerization of IT (CoIT).  Just 18 months ago, early adopters identified 18 Use Cases for Social CRM (SCRM).  These […]

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Posted by R "Ray" Wang on August 28, 2011

32 Comments

Monday’s Musings: A Working Vendor Landscape For Social Business

Confusion Persists In The Social Business Market As with any new disruptive technology, the social business solution landscape faces a dynamic, confusing, and converging market. As vendors seek to grab mind share and market share, customers and prospects remain confused as to what are the right business problems to address with social business. However, rampant […]

135 retweets

Posted by R "Ray" Wang on August 15, 2011

4 Comments

Monday’s Musings: Auction Sites Such As Deal Umpire May Level The Playing Field Among Daily Deal Sites

Merchants Must Break Free From Daily Deal Site Hysteria Following up on the April 4th post about the damage caused by daily deal sites such as Groupon, merchants continued to send feedback about the challenges they face.  Those who use daily deal sites express the following: Peer pressure to participate. Customers and prospects flooded by […]

18 retweets

Posted by R "Ray" Wang on July 18, 2011

0 Comments

Monday’s Musings: The Three V’s of Big Data

The Three V’s Traditionally Define Big Data Traditionally, big data describes data that’s too large for existing systems to process.  Over the past three years, experts and gurus in the space have added additional characteristics to define big data.   As big data enters the mainstream language, it’s time to revisit the definition. Volume. This […]

7 retweets

Posted by R "Ray" Wang on July 4, 2011

0 Comments

Monday’s Musings: Real Time Versus Right Time And The Dawn Of Engagement Apps

Different Flavors Of Real-Time Result In Significant Implications. Many pundits, research insight folks, bloggers, and hand wavers keep talking about the need for real time in social business, analytics, mobile, and other disruptive technologies.  Given the volume of data, bandwidth constraints, and magnitude of business processes to be supported, is the notion of real time […]

108 retweets

Posted by R "Ray" Wang on June 20, 2011

10 Comments

Monday’s Musings: Using MDM To Build A Complete Customer View In A Social Era

Customers Have Evolved… Has Your Organization? Right now customers and prospects probably ignore your organization’s marketing messages because mass marketing campaigns lack relevancy. Right now most customers answer each other’s questions because your customer service and support agents lack the authority or knowledge to resolve issues. Right now prospects ask each other what they think […]

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Posted by R "Ray" Wang on May 9, 2011

36 Comments

Monday’s Musings: Putting An End To The Conflict Of Interest Among Some Sourcing Advisors

Many Services Firms Seek Unfair Advantages With Market Makers Service providers continue to battle it out in the über competitive market for large annual multi-million dollar contracts.  Market makers who serve as sourcing advisors, (i.e. management consultants, analysts, or vendor specialists) often influence the outcome of large sourcing contracts and system integration projects.  Consequently, more […]

28 retweets

Posted by R "Ray" Wang on March 28, 2011

10 Comments

Monday’s Musings: The Race For Enterprise Class Consumer Tech

Start Ups Chase Enterprise Dollars As Freemium Model Plays Out I’ve been spending time with emerging technology start ups over the past 3 months.  The good news – innovation in the valley is alive and well.  Most of these ventures start with solving a consumer problem and hope for massive viral success in the freemium […]

74 retweets

Posted by R "Ray" Wang on March 7, 2011

8 Comments

Monday’s Musings: Reflections On Obama And The False Hope For A Tech Halo

President Obama’s Visit Reflects The Importance Of Silicon Valley To The US Economy By now everyone’s seen and re-seen the photo showing the tech-centric dinner at John Doerr’s house in Woodside, CA on February 17th, 2011 (see Figure 1).  With a guest list that included most of the “Captains of the Tech Industry” it would […]

44 retweets

Posted by R "Ray" Wang on February 21, 2011

11 Comments

Monday’s Musings: Thoughts On How Indian Infotech Companies Can Lead Instead Of Follow

Disruptive Technologies Remain Top Of Mind Among Business Technology Leaders It’s always a privilege and a pleasure to reach out to clients and prospects around the world.  For those tracking my location, I’ve been in London, San Francisco, and Mumbai over the past 9 days.  The conversations have ranged from social business and enterprise 2.0 […]

29 retweets

Posted by R "Ray" Wang on February 7, 2011

7 Comments

Monday’s Musings: Q1 2011 State of Social CRM and CRM From An EMEA Point Of View

Greeting from London!  It’s been a great surprise to enjoy the sunny and warm weather (by UK standards) as I readjust my body clock.  Thankfully, I’ve had a chance to catch up with a few new and old clients, several analysts, media moguls, and in real life meetups w/ close relationships (i.e. @grahamhill and @buchanla) […]

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Posted by R "Ray" Wang on January 31, 2011

6 Comments

Monday’s Musings: Why I’m Unplugging From Location Based Services Until The Privacy Issue Is Resolved

Convergence Of Smart Phone Affordability And Broad Network Access Drives Growth In Location Based Services I’ve been a big fan of location based services (LBS).  In fact, many of you have followed my whereabouts on Yelp, Tripit, and other integrated Twitter services.  As many of you know, location based services take your geographical position from […]

183 retweets

Posted by R "Ray" Wang on January 17, 2011

34 Comments

Monday’s Musings: A New Format Starting Next Week

Take Note. A First Person Point Of View Coming Soon. Telling the story from the first person point of view is part of the fun in the analyst job.  On a one-on-one basis, I’ve done this in our advisory calls and at events.  However, I’ve spent most of this blog’s life writing in third person.  […]

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Posted by R "Ray" Wang on October 25, 2010

2 Comments

Research Report: How The Five Pillars Of Consumer Tech Influence Enterprise Innovation

Most Enterprise Software Vendors Fail To Deliver Innovation Despite hundreds of billions wasted on failed research and development projects, most market influencers would agree that enterprise software vendors have produced a dearth of innovation over the past decade.  Vendors often cite UI re-skins, major functionality additions, integration of acquisitions, technology re-platforms, and weak attempts at […]

392 retweets

Posted by R "Ray" Wang on October 4, 2010

68 Comments

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