Past Oracle Open Worlds Have Disappointed Customers and Partners
Let’s be frank. The past five years at Oracle Open World have disappointed even the faithful. The over emphasis on hardware marketing and revisionist history on cloud adoption bored audiences. The $1M paid advertorial keynotes had people walking out on the presenters 15 minutes into the speech. Larry Ellison’s insistence on re-educating the crowd on his points subsumed the announcements on Fusion apps. Even the cab drivers found the audience tired, the show even more tiring.
Oracle went from hot innovative must attend event to has been while most industry watchers, analysts, and media identified shows such as Box’s BoxWorks, Salesforce.com’s DreamForce, and Exact Target’s Connections as the innovation conferences in the enterprise. These events such as Constellation’s Connected Enterprise, capture not only the spirit of innovation but also provide customers a vision to work towards. Hence, most believe Open World could use much needed rejuvenation and a shot of innovation juju (see Figure 1.)
Figure 1. Oracle Open World Lights Up San Francisco From September 22nd to September 27th
“Next Slide Please”: Oracle Enters A Period Of Reinvention At #OOW13
Walking through the event on Saturday (Day 0) and today (Day 1), one will notice a slight change in the spirit of the event. While half the base is die hard Oracle Red Stack customers (i.e. those who grew up from database to middleware to apps), the good news is the other half of the Oracle customers who came in through acquisition (i.e. or some say by accident) are present in larger numbers. These customers by acquisition sought best of breed, took more risks, and fought in some cases not to be on the Oracle Red Stack.
For Oracle to win the innovation battle, the company must win over the mind share of the Oracle customers by acquisition. In fact, these customers represent the early adopters representing market leaders and fast followers while the core Oracle Red Stack is more cautious adopters and laggards (see Figure 2). Market leaders and fast followers have key components required for successful building blocks of corporate IT and often have line of business leaders that push the envelope. Oracle must tap into that spirit in order to move its base forward towards innovation.
Figure 2. Organizational DNA Determines Pace And Appetite For Disruptive Tech Adoption
Open World 2013 Attempts To Change The Tenor Of Oracle’s Outward Conversation
In the spirit of innovation, attendees can expect six distinct mega themes to emerge from this uber event catering to 60,000 physical attendees and potentially 100,000 online.