Greater Adoption In Social Business Signifies A Move To Consolidate Platforms
Constellation’s buy-side clients tend to fit in the market leader or fast follower categories when it comes to organizational personas of disruptive technology adoption. Since 2010, respondents have progressed through the DEEPR framework and the latest results from 2012 indicate that most survey respondents have moved to Level 3 (see Figure 1). Changes between 2010 and 2012 show the following top three priority shifts as users move from Level 2 (Experimentation) to Level 3 (Evangelization):
- The top challenge among respondents is choosing the right platform (63.8%) among the many inside an organization.
- Over half (56.8%) of the respondents have incorporated social into business models.
- Respondents fostering internal collaboration (53.5%) now must worry about adoption challenges.
Figure 1. Respondents Shift to Level 3 in DEEPR Framework for Social Business Adoption
The Bottom Line. Its Time To Scale The Technology While Pushing Ahead On Innovation