Monday’s Musings: Reflecting On Five Years Of Disrupting The Industry Analyst Business
Thanks To Great Customers And Great Team Members Internal Memo Sent November 3rd, 2015 As many of you know, we were founded almost five years ago on November 9th, 2010. In the midst of a recession, and after working at another startup that was moving from analyst firm to boutique consulting, the goal was to […]
Personal Log: Our Alliance With Digital Clarity Group
A Constellation of Partnerships Ahead On March 9, 2015 Constellation Research announced a strategic alliance with Digital Clarity Group. I wanted to take a minute to discuss what this alliance means for our clients and prospects. I also wanted to share a bit about how this fits within the vision of Constellation Research. The goal […]
Personal Log: Have most analysts completely given up doing research?
Authors: Phil Fersht and R “Ray” Wang, Industry Analysts who still give a sh!t (This is a collaboration and represents our individual points of view and not necessarily our employers. Oh wait, that’s us…. moving on…) The State Of The Industry Research Industry Remains Fragile We called it three years’ ago and we can now […]
Personal Log: The Sad State of The Industry Analyst Business And The Need For A Code Of Ethics
Unchecked Bad Behavior Plagues Both Vendors And Analysts. I’ve dreaded writing this post for a long time. I normally think the best of everyone. Yet, in the course of building our business at Constellation Research, I have to say I’ve seen everything that can go wrong with the industry analyst business. I’m almost embarrassed to […]
Event Report: IIAR UK Forum – The Future Of The Industry Analyst, Legacy Vs Disruptive
Legacy Analyst Firms Vs Disruptive Influencer Firms On March 14th, 2012 Constellation had the privilege and pleasure of presenting at the IIAR UK Chapter’s monthly meeting moderated by Simon Levin (see Figure 1). For those who don’t know, the IIAR is a “not-for-profit organisation established to raise awareness of analyst relations and the value of […]
Product Review: The New TweetLevel And Blog Level Provide Critical Tools For Influencer Relations And Marketing Professionals
TweetLevel Competes In A Crowded Field Of Social Analytics Vendors Focused On Twitter Since Twitter shut off its access to its APIs, companies who rank influence of twitter users have had to find other alternatives. Jonny Bentwood, Head of Analyst Relations and Strategy at Edelman, is the master mind behind the original TweetLevel, and two […]
Trends: Influencers Aspire For Market Maker Status
Eight Major Influencer Types Exist Today Analyst relations, public relations, influencer relations and other interested parties have witnessed the rapidly evolving and emerging buy-side and market influencer models. In the past, eight influencer types followed five distinct traits (see Figure 1): Fame. Awareness, notoriety, perceived market status. Fortune. Billing rates, wealth, earnings. Market impact. Buy-side […]
Personal Log: The 7 Tenets Of Building A “Star Analyst” Firm
Inspired By The Lessons Learned From Others Before Me One day on a family vacation in June 2009, my dad came up to me and said, “Son, why are you working so hard for someone else?” Coming from my father, a “company man” who worked 30 years at the same company and rose from the […]
Personal Log: Welcoming Alan Webber and Lora Cecere to Altimeter Group!
Altimeter Group Adds Supply Chain and Public Sector Coverage Our enterprise strategy clients continue to seek advice on how to apply disruptive technologies to change their business models, innovate around their processes, or adjust their organizational structure. We’re seeing demand for a point of view that may start with customer strategy and end with supply […]
Quips: How much industry experience do you want from your analysts?
Here’s the context…after a week at Forrester’s IT Forum in Las Vegas, clients kept coming back to us saying that in general it was refreshing seeing how much experience our analysts had and also how fun it was to meet the analysts in person. So on Friday May 28th, I posed the question, “Having an […]
Protected: Best Practices: 5 Tactics to Maintaining Analyst Objectivity (For Industry Analysts)
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