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Monday’s Musings: Seven Common Failures Plague Board Room Strategy In Digital Transformation

Boardroom Failures Reflect Years Of Focus On EBIDTA and Return On Capital Faced with massive pressure to embark on their digital journey, boards and CEOs have sought case studies and examples of success to avail without realizing that each journey remains unique. While there are many proof of concepts in play, much of the innovation […]

Posted by R "Ray" Wang on May 7, 2018

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Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with […]

Posted by R "Ray" Wang on May 6, 2016

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Monday’s Musings: The Four Personas Of The Modern CMO In A Digital World

Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, Constellation identified shared common challenges in the transformation of their roles.  More importantly, with the support of new digital business models, an emerging set of challenges highlight the need to move beyond the classic 4P’s.   The top […]

Posted by R "Ray" Wang on April 11, 2016

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Event Report: Glassdoor Employer Branding Summit

Employer Branding Comes of Age On September 12th, Glassdoor kicked off its Employer Branding Summit in San Francisco at the Hotel Nikko.  Social recruiting, employer branding, and talent acquisition pros gathered to hear how branding impacts the recruiting landscape.  Robert Hohman, CEO of Glassdoor welcomed the audience to set the stage (see Figure 1). Guest […]

Posted by R "Ray" Wang on September 14, 2014

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Event Report: CRM Evolution 2012 #CRME12

CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th.  Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the […]

Posted by R "Ray" Wang on August 14, 2012

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Tuesday’s Tip: Apply Maslow’s Hierarchy Of Needs To C-Level Business Strategy

Maslow’s Hierarchy Of Needs Provides Prioritization Of An Individual’s Needs In 1943, Abraham Maslow put forward his paper A Theory of Human Motivation. Eleven years later in 1954, Maslow went into detail on his hierarchy of needs in his book titled Motivation and Personality. The framework outlined five needs from the most fundamental or “deficiency […]

Posted by R "Ray" Wang on December 27, 2011

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