Posts Tagged ‘business analytics’

News Analysis: HootSuite Acquires uberVU For Analytics And Enterprise Growth

HootSuite Prepares For Enterprise Growth

On January 22nd, 2014, Hootsuite announced its acquisition of analytics provider uberVU for an undisclosed sum. The Bucharest, Romania and Cambridge, MA based software company brings 42 employees and over 200 customers to HootSuite. Key insights for customers and prospects include:

  • uberVu provides Hootsuite with enterprise class analytics. uberVU’s technology aggregates, analyzes, and distributes real time social data. The solutions supports data sources such as blogs, forums, and social networks. HootsSuite intends to keep uberVU as a separate offering and integrate the products over time.

    Point of View (POV):
    Most big data and analytics solutions in the social and cloud space are misnomers. In fact, these solutions often provide simple, retroactive reporting and dashboards. The addition of uberVU will allow HootSuite users to gain real-time analysis and future industry specific benchmarking capabilities. Moreover, Hootsuite has invested in an increasing set of enterprise features over the past three years (see Figure 1). This analytics acquisition marks a commitment to enterprise class features.
  • HootSuite gains key clients. uberVU brings big brands and enterprise logos to HootSuite. Marquee names span across a variety of industries including Ariad, Dassault Systems, DDB, Fujitsu, Getty Images, Giant Eagle, Indiegogo, JDRF, L’Occitane, Method, NBC, Phillips, SC Johnson, Method, NBC, Phillips, and Wolverine Worldwide.

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News Analysis: New #IBMWatson Business Group Heralds The Commercialization Of Cognitive Computing. Ready For Augmented Humanity?

IBM Launches New Business Group In New York’s Silicon Alley

On January 9th, 2014, on top of 4 World Trade Place, IBM CEO Ginni Rommety and long time veteran, but newly minted, IBM Watson Group Senior Vice President Michael Rhodin, announced IBM’s commitment to putting an entire business unit around Watson (see Figure 1).  The arrival of Watson represents a culmination of artificial intelligence, natural language processing, dynamic learning, and hypothesis generation to take vast quantities of data to make better decisions.  The IBM Watson business unit is the tech giant’s multi-year $1 billion initiative to deliver cloud based cognitive computing products for industries such as healthcare, retail, financial services, advertising, travel, and hospitality.

Figure 1. IBM Watson Group’s, Senior VP Mike Rhodin With A Warm Welcome

Source: IBM

Three key insights emerge from the launch:

  • IBM is committed to creating a brand new category and ecosystem. Focused on cognitive computing, over 2000 professionals form the newest business unit at IBM headquartered in New York City’s Silicon Alley.  The Watson ecosystem launched on November 14th, 2013 has over 750 applicants and $100M in equity investment (see Figure 2).  The ecosystem includes the Watson Developer Cloud, Watson Content Store, and the Watson Talent Hub.  In addition, the new business group is headed by IBM veteran Mike Rhodin.  Mike is a senior and well rounded executive who led the software solutions group which included the Business Analytics, Smarter Cities, Smarter Commerce, and Social Business product lines.

    Point of View (POV):
    The ability to self learn enables continuously reprogramming.  Cognitive computing is more than a new category.  These advancements represents a new class of technology to enable human and machine guided decisions.  IBM’s commitment can be seen by the level of executive and the management team chosen to grow a brand new class of software, services, and apps.  Constellation believes that the IBM Watson team has put forth a wide range of innovative ecosystem partnerships across a diverse set of industries.  In fact, the client solutions center and design lab are key to clients experiencing how Watson can create disruptive business models and transform an industry.  Moreover, the establishment of a business incubator is key to attracting crucial talent, technology, and ecosystem to spark new ventures.

 

Figure 1. IBM Showcases The Entire Watson Family and Ecosystem

Source: IBM

  • IBM is putting considerable resources towards the commercialization of products and services. At the unveiling, IBM announced three new cloud-delivered Watson offerings to add to the IBM Watson Engagement Advisor launched on May 21, 2013.  IBM Watson Discovery Advisor uses cognitive intelligence to apply context on vast quantities of unstructured and structured data.  The goal -  identify patterns for research teams to advance their efforts in industries such as pharma, publishing, and education.  IBM Watson Analytics provides capabilities that allow users to verbally ask questions and receive high quality data visualizations and insights.  IBM Watson Explorer provides the toosl to find, extract, and deliver content regardless of format or data source.
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News Analysis: Salesforce 1 Signals Support For Digital Business at #DF13

Salesforce Seeks To Tackle Digital Business At Dreamforce

Over 125,000 virtual and physical registrants descend on San Francisco the week of November 17th for Dreamforce 13, a future of technology meets SXSW event.  One day in advance of the largest enterprise software event of its kind, Salesforce.com announces Salesforce 1 (see Figure 1).  The Salesforce 1 customer platform seeks to address a cadre of emerging digital business requirements that customer centric companies face.

Figure 1. Salesforce 1 Customer Platform Intends to Support The Internet Of Customers

Source: Salesforce.com

SalesForce 1 Reflects Much Needed Refresh Of Existing Platform

The new customer platform includes platform services, platform APIs, and the Apps created from the platform.  Salesforce 1 platform services includes refreshes in Force.com, updates in Heroku, and adds Exact Target Fuel.  As expected, Sales Cloud, Service Cloud, Exact Target Marketing Cloud, and Apps Exchange sit on top of the salesforce1.com platform (see Figure 2).

The key analysis of this release include:

  • Internet of Customers support. Salesforce includes social, mobile, cloud, and connected as the key components for The Internet of Things.  In order to meet the requirements of a third wave of computing that moves from Internet of Things to what Salesforce calls the Internet of Customers, the new platform is designed to support this customer centricity convergence.

    Point of View (POV):
    Constellation sees more than 50B connected devices and at least 150B connected endpoints by 2020.  The opportunity is huge.  While Salesforce.com addresses 3 out of the 5 key components of digital business, the vendor still needs to provide video/unified communications and big data/analytics.  Constellation believes the big data and analytics opportunity is critical to enhancing customer experiences, to benchmarking and brokering data servcies, and to buildoing new business models around big data and analytics.  Customers should encourage Salesforce.com to consider how to enable big data business models in digital business in the next iteration.  Meanwhile, most customers can wait until future releases for video and UC requirements to be met.
  • Next generation apps developer platform. The PaaS layer adds a mobile first orientation that enables a write once and deploy anywhere platform. Developers can now deploy to a range of social, mobile, and connected devices.  The platform services include 10X more API functionality.   Developers can build customer apps, wearable apps, product apps, and salesforce apps.

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Tuesday’s Tip: Understand The Five Generation Of Digital Workers And Customers

Age Is Not The Deciding Factor In Five Generations Of Workers

When discussing the future of work, most folks immediately jump to the discussion of millennials, generation Y, generation X, baby boomers, post war, etc.  However, the shift to digital business finds a different type of five generations.  This segmentation describes how digitally proficient people are with digital technologies and culture. Constellation sees five generations (see Figure 1):

  1. Digital natives – people who grew up with the internet, comfortable in engaging in all digital channels.
  2. Digital immigrants - people who have crossed the chasm to the digital world, forced into engagement in digital channels.
  3. Digital voyeurs – people who recognize the shift to digital, observing from an arms length distance.
  4. Digital holdouts – people who resist the shift to digital, ignoring the impact.
  5. Digital disengaged – people who give up on digital, obsessed with erasing digital exhaust.

Figure 1. Five Generations Of Workers With Different Expectations And Values

Source: R Wang, Insider Associates, LLC. All Rights Reserved.

The Bottom Line: Build Journey Maps For The Five Generations Of Digital Workers

Where you work, when you work, how you work, what you work on, and why you work have been disrupted in this digital world.  These five generations of workers have different people centric values that More…

Monday’s Musings: The Chief Digital Officer In The Age Of Digital Business

Market Leaders and Fast Followers Prepare for Digital Business In 2014

Conversations at Constellation’s Connected Enterprise last week validate a larger trend in the market place.  The audience of 220+ early adopters with 75% representing line of business and 25% in IT highlighted the convergence of the five forces of consumerization described in 2009 and 2010.  This convergence of these five pillars of digital business now form the foundation of all future digital business strategy and drive customer experience, matrix commerce, future of work, data to decisions, consumerization of technology, and digital marketing (see Figure 1.).  In fact, market leaders and fast followers have embraced this strategic direction in their 2014 planning.

Figure 1. Convergence Of The Five Pillars Drive Digital Business Strategy

Emerging Trends In 2014 Digital Business Strategy Reflect The Shift To Digital Business

As Constellation works with leaders to define their 2014 business strategies, digital transformation plays a key role.  Many organizations will:

  1. Recognize that they no longer sell products and services, as buyers seek experiences and outcomes.
  2. Democratize the data to decisions pathway to enable innovation.
  3. Realize that B2B and B2C are dead. It’s a P2P and M2M world.
  4. Focus on context as right time relevancy beats real time information overload.
  5. Shift from engagement to personalization at scale.

(A full update will be posted in Harvard Business Review soon)

The Bottom Line: Organizations Can Expect The Rise Of Chief Digital Officers

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Event Report: Day 1 At Oracle Open World 2013: The Quest For Innovation #oow13

Past Oracle Open Worlds Have Disappointed Customers and Partners

Let’s be frank.  The past five years at Oracle Open World have disappointed even the faithful.   The over emphasis on hardware marketing and revisionist history on cloud adoption bored audiences.  The $1M paid advertorial keynotes had people walking out on the presenters 15 minutes into the speech.  Larry Ellison’s insistence on re-educating the crowd on his points subsumed the announcements on Fusion apps.   Even the cab drivers found the audience tired, the show even more tiring.

Oracle went from hot innovative must attend event to has been while most industry watchers, analysts, and media identified shows such as Box’s BoxWorks, Salesforce.com’s DreamForce, and Exact Target’s Connections as the innovation conferences in the enterprise.  These events such as Constellation’s Connected Enterprise, capture not only the spirit of innovation but also provide customers a vision to work towards.  Hence, most believe Open World could use much needed rejuvenation and a shot of innovation juju (see Figure 1.)

Figure 1. Oracle Open World Lights Up San Francisco From September 22nd to September 27th

“Next Slide Please”: Oracle Enters A Period Of Reinvention At #OOW13

Walking through the event on Saturday (Day 0) and today (Day 1), one will notice a slight change in the spirit of the event. While half the base is die hard Oracle Red Stack customers (i.e. those who grew up from database to middleware to apps), the good news is the other half of the Oracle customers who came in through acquisition (i.e. or some say by accident) are present in larger numbers.  These customers by acquisition sought best of breed, took more risks, and fought in some cases not to be on the Oracle Red Stack.

For Oracle to win the innovation battle, the company must win over the mind share of the Oracle customers by acquisition.  In fact, these customers represent the early adopters representing market leaders and fast followers while the core Oracle Red Stack is more cautious adopters and laggards (see Figure 2).  Market leaders and fast followers have key components required for successful building blocks of corporate IT and often have line of business leaders that push the envelope.  Oracle must tap into that spirit in order to move its base forward towards innovation.

Figure 2. Organizational DNA Determines Pace And Appetite For Disruptive Tech Adoption

Open World 2013 Attempts To Change The Tenor Of Oracle’s Outward Conversation

In the spirit of innovation, attendees can expect six distinct mega themes to emerge from this uber event catering to 60,000 physical attendees and potentially 100,000 online.

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News Analysis: Kana Express 13 Addresses Omni-Channel Customer Service for Mid-Market

Just 14 months after announcing the acquisition of Trinicom, Kana has revealed the latest release of its cloud customer service suite for the mid-market, Kana Express.   Released on June 27, 2013, the new product reflects the company’s mission “To provide leading customer service solutions that empower our customers to create experiences that count, for their customers wherever they engage”.

Key features in the release include:

  • Advanced analytics and reporting. Kana Express features improved trend analysis, performance reporting, and forecasting.  Personalization has been improved and new reporting options include an easy to use custom dashboard designer.

    Point of View (POV):
    Analytics and reporting is often an after thought in design for mid-market solutions.  Key reports such as contact flux, cockpits, and customer monitors provide not only information, but insight into what the next best action could be.  The custom dashboard designer enables easy creation of visualizations and filtering of data by dimensions.
  • Anytime, anywhere, access. Improvements in access include mobile device usage, Section 508 disability compliance, and internationalization capabilities.  Support for 30 languages out of the box, user defined time zones, double-byte character sets, and international address validation add to a list of features supporting international business requirements .

    Point of View (POV):
    Prospects will most likely flock to the eye candy features of mobile support for device and screen readers.  However, the internationalization efforts close the gap between large expensive enterprise solutions and what mid-market solutions traditionally offered.  Constellation sees this as an immediate win for companies with an international footprint but not an international budget.
  • Improved browser based user experience. Kana Express supports Chrome, Firefox, Internet Explorer, and Safari browsers.  Additional enhancements include support for live chat, contextual next best options, and real-time access to the knowledge base.

    Point of View (POV):
    Agents can tailor the new UI and personalize to their preferences, reducing click throughs and improving productivity.  One powerful feature is the ability to automatically present contextual knowledge such as a related topic, interaction history information, or external system data.

Figure 1. Kana Express Screenshots Show New User Experience and Improved Accessability

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Polls and Surveys: Who’s Missing In Our 2013 #BigData landscape?

Big Data Vendors Seek To Move From Data To Decisions

The move from Data to Decisions examines the enablement of data-driven decisions across the entire organization.  Holistic, data-informed decisions require a multi-diciplinary approach that incorporates performance monitoring with traditional business intelligence technologies. Gather key insights from your data, transform insights into actionable information, and then make the right decisions (see Figure 1).

Figure 1. The Shift From Data To Decisions

Source: Constellation Research, Inc. (right click to see the expanded image)

Four Sub Categories Emerge In The Big Data Landscape

Little shortage of solutions and vendors exists in the burgeoning big data  market. At last count, Constellation found 200+ vendors claiming to provide solutions.  As part of our research, we’re looking at big data in 4 sub categories (Figure 2):

  • Data sources. Information providers, structured data, content management, and unstructured data.
  • Information and orchestration. Acquisition tools, BI Appliances and VLDW, No SQL/New SQL, and governance.
  • Insight. Analytics and BI Visualization Tools.
  • Decisions and actions. Decision management, BPM, and CEP.

Figure 2. The Big Data Solutions Landscape

Source: Constellation Research, Inc. (right click to see the expanded image)

Your Help Requested

Between now and May 15th, we’re looking to complete this market overview and mapping. If we’ve missed a vendor or solution you are using, please let us know. In return for your time, we will add you to our Newsletter and include you in our Big Data Research panels (if you are a buyer).  For vendors who think we’ve missed them, we’re more than happy to take a look and see what you have.  Click here to mail feedback

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Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 -2013 R Wang and Insider Associates, LLC All rights reserved.
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Event Report: Informatica Analyst Day Reveals A Growth Strategy

Informatica Sets The Stage For A New Chapter In Its History


Informatica held its annual industry analyst day February 26th to 27th, 2013 at the Rosewood Sandhill in Menlo Park.  The event showcased Informatica’s go-forward strategy and road map for growth over the next three years. Key highlights include:

  • Capturing a $6.5B market opportunity in license and subscription revenues. Marge Breya, Informatica’s new CMO, set the stage with a vision of how Informatica is poised to capture a $6.5B addressable market.  Key use cases include analytics, operational integration, cloud integration, master data management, and data governance.  Achieving these results will require $3.6B in installed base plays, $1,9B in new logo plays, and $1B in geographic expansion. Key markets for geographic expansion include replacing hand coding in Brazil, China, Japan, Mexico, and Russia.

    Point of View (POV):
    Constellation estimates a $300B enterprise software market for 2013 with $130B in applications and $170B in infrastructure software.  Informatica intends to go after a $6.5B addressable market that includes analytics, cloud data integration, operational data integration, master data management, and messaging.  Success will require an expansion in focus from the traditional IT leaders and developer buyers to the emerging needs of business leaders.
  • Supporting a world of Hybrid IT.  Juan Carlos Soto, SVP & GM for Informatica Cloud, discussed how clients now see Hybrid IT as the new norm.  In fact, cloud based adoption has shifted from line of business (LOB) owned to IT led adoption of cloud over the past three years.  Soto sees three pillars of success that include delivery of a platform for hybrid IT, cloud services for all, and Informatica inside.  Key features for 2013 include data masking, process automation, integration with Microsoft Dynamics AX, integration with NetSuite, integration with Workday, integration with Oracle CRM On Demand, integration with Amazon RedShift, and integration with Ultimate Software (which was announced March 13th).

    (POV):
    In a world of Hybrid IT, Constellation expects integration to be a core requirement for success. Consumerization of IT has led to a proliferation of mobile and cloud endpoints that require sophisticated data integration capabilities among all possible connections, data flows, business processes, and access.  Informatica’s success depends on its ability to attract the cloud integration decision makers and users for basic cloud integration for enterprise and those seeking more complicated enterprise cloud integration use cases.  The platform for a Hybrid IT play via a Virtual Data Machine (VDM) has the most potential for success in creating new business models.  Informatica Inside will succeed so long Informatica is seen as “the Switzerland” for integration in cloud stacks and solutions.
  • Providing the integration and quality requirements for a big data world. Ash Kulkarni, SVP & GM for Data Integration and Data Quality, addressed the analytical integration, operational integration, and data governance strategy.  Informatica’s themes for next generation data integration include agility in development, flexibility for deployment, and confidence in management.  New features in analytical data integration include built-in data virtualization, complex event processing, support for decision making, and big data integration for Hadoop customers.  The data governance features include improved inference for data domain discovery, automated enterprise data discovery, business friendly glossaries with rich metadata lineage, streamlined workflow and task management, data masking, visual exception auditing, audit data retention policies for production and legacy apps archiving,
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Tuesday’s Tip: Focus On The Business Outcomes, Not Technology With Big Data

The Why Behind Big Data Starts By Asking What’s The Business Outcome

So organizations have lots of data.  New techniques have emerged to correlate big data.  Enamored by the potential of big data, leaders are now reinvesting in technologies to find hidden nuggets of insights with the business goals of:

  • Mitigating regulatory risks
  • Identifying operational efficiencies
  • Improving revenue growth
  • Creating market differentiation
  • Expanding the brand presence

These big data use cases often follow the business hierarchy of needs, which are based on concepts pioneered by Maslow (see Figure 1).  More importantly, a key question in big data has been to ask the right question.

Figure 1. The Business Hierarchy of Needs Drives Many Big Data Use Cases

An Information Flow Approach Moves The Discussion From Data To Decisions

Unfortunately, the problem is most organizations start by talking about outcomes and then get mired in the technologies to achieve these outcomes.  Big data technologies include advanced business analytics, application of existing technologies such as data warehousing and business intelligence.  In many cases, application of decision automation, semantic technology and collaborative tools are also needed. Yet, from Data to Decisions requires the integration of quite a few disciplines.

Data to decisions is about taking data sources, transforming them into useful information, gathering key insights, and then making the right decisions (see Figure 2).  Data sources, information, and orchestration belong in the realm of IT and hopefully will be delivered via the cloud.  Insight, decisions, and actions are line of business driven areas which deliver the most value add:

  • Data sources. Expect a mix of structured, semi-structured, and lots of unstructured.
  • Information and orchestration. The mix of information types include physical, virtual, machine, and contextual.
  • Insight. Information translated to insight considers performance, deduction, inference, and prediction.
  • Decisions and actions. The outcomes are driven from next best action, prevention, suggestion, and even no action.

Figure 2. The Flow From Data To Decisions

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Event Report: #InforSummit Reveals More Than A Redesigned Infor

Changes at Infor More Than Cosmetic

Analysts and tech watchers gathered on Valentine’s Day, February 14th, 2013, for Infor Summit, a progress check on Infor, the third largest independent applications vendor in the market.  While many customers may not have heard of Infor, most have heard of the brands it has acquired over the last 20 years.  These venerable brands include Baan, BPCS, Epiphany, Hansen, Intentia, Lawson, MAPICS, NXTrend, SoftBrands, and Syteline.   Since industry veteran Charles ‘Chuck’ Phillips took over Infor, the software vendor has grown revenue from $2.2B to $2.8B.  More impressive, for the past 5 quarters, Infor demonstrated double digit license revenue growth.  Infor is now the third largest private firm in Business Insider’s Digital List witha $16B valuation.  The management team emphasized three key tenets of the Infor strategy:

  • Focus on microverticals. With over 2151 possible market micro verticals, Infor intends to go deeper than the 21 sectors often classified as verticals.  For example, in the wholesale distribution sector, Infor supports micro verticals such as electrical, building materials (BMAT), industrial supply, heating ventilation air conditioning (HVAC), and auto.  For the auto sector, micro verticals include interiors, fixing elements, and  plastics and moldings.

    Point of View (POV):
    Infor’s strategy to go deep on micro verticals comes at a time when SAP and Oracle are no longer substantially investing R&D in deep vertical functionality.  By going deeper and more specialized in micro vertical industries, Infor can differentiate on features and functionality desired by customers.  Infor’s hired over 800 developers since Charles Phillips joined.  The delivery and support of micro verticals is accomplished as Infor’s support folks are co-located with the developers and many key folks are still in their original on-shore development centers.  With 4000 developers just focused on apps, Infor has the economies of scale to focus on micro verticals.
  • Investment in internet architecture. Infor’s design principles begin with architecting software for the internet and embracing a world of heterogeneous apps.  Support for the Open Applications Group Integration Specification (OAGIS) standards allows Infor to standardize on a canonical business language for information integration.  Infor requires its legacy applications to communicate with each other via XML as the common alphabet for identifying business processes and for defining business messages.   Infor has made significant technology investments including updates to the core technology framework Infor ION, the mobility framework Infor Motion, social software platform with Mingle, and analytics via Infor BI.  Infor currently generates $100M in cloud revenues.

    (POV):
    The overall support for OAGIS standards allows Infor’s legacy apps to communicate with newer applications and avoid duplicate creation of common components.  This standardization marks the culmination of the original work initiated by Soma Somasundaram, EVP Global Product Development in 2010.  With Infor ION in place, Infor now has an integrative fabric using loosely coupled architecture.  Customers can run legacy apps and also take advantage of new products and solutions.  Moreover, this enables Infor a platform for rapid integration of future acquisitions.  Customers should pay close attention to see what acquired product families have been enabled to take advantage of Infor Ion and what upgrade paths should be made to take advantage of future innovation.  Expect Infor to nudge customers to the cloud as the margins are higher and the pace of innovation is faster.
  • Creation of a consumer design experience. Infor took advantage of their New York City location to hire designers focused on user experience.  As part of this transformation, they created their own internal agency called Hook & Loop.  Marc Scibelli, VP of Hook & Loop is in charge of the 40 person team behind the design thinking transformation.  From mobile apps to branding, Hook & Loop provides the creative services for Infor (see Figure 1).

    Point of View (POV):
    Duncan Angove, President at Infor’s talk about Beauty as a Competence reflected the deep transformation throughout the organization.  Infor’s new user experience was first revealed to customers at the 2012 Inforum customer conference.   Users will notice a stark difference between the new apps and the old apps.  When apps begin with user design instead of engineering, the end users benefit.  Customers can expect to see the difference in the new apps but will have to wait for the old apps to catch up.

Figure 1. Flickr Feed Scenes From The Infor Summit

<iframe align=center src=http://www.flickr.com/slideShow/index.gne?user_id=35408001@N04&set_id=72157632767067526&detail=yes frameBorder=”0″ scrolling=no width=”600″ height=”500″></iframe>

Photos: R Wang & Insider Associates, LLC. All Rights Reserved.

Market Momentum Shows A Shift In Customer Preferences For Outcomes Not Technology

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News Analysis: SAP Business Suite on HANA

Next Stop On The Road To HANA: SAP Business Suite

In a global announcement in Palo Alto, New York and Frankfurt, SAP’s top executives Dr. Vishal Sikka, Rob Enselin, Jim Haggeman Snabe, and legendary founder and chairman Dr. Hasso Plattner announced availability of SAP’s Business Suite powered by SAP HANA.  SAP has rewritten the Business Suite to work on SAP’s HANA platform and believes that customers will benefit for four reasons:

  • Smarter. The embedding of intelligence at the transactional level opens up new business models and process transformation.  SAP’s customer Derek Dyer, Director of Global SAP Services for Deere and Company, emphasized that SAP ERP powered by SAP HANA has “revolutionized” how products and services are introduced to the market, especially in the MRP world.  They see some transformational innovation as a result to faster MRP runs.

    Point of View (POV):
    Embedded intelligence has been a key failure in today’s existing transactional applications.  Customers have sought access to not only real time reporting, but also prediction.  The goal is to get to smarter decisions at all levels of the organization. Customers will benefit from embedded intelligence.  However, this will require people and technology training of the system to identify the patterns and algorithms required to serve up insight on demand.  This will require intelligence at every vertical and micro vertical business process.  Moreover, right-time requirements for in-context computing will turn out to be the surprise benefit as relevancy becomes more important through time, location, role, relationship, sentiment, and intent.  Relevancy and context provide the smartness that is missing in today’s systems.
  • Faster. SAP Business Suite powered by SAP HANA addresses the need for speed.  The in-memory columnar database reduces the input/output (I/O) time and allows for fast access to information.  The result – faster processing and faster scenario evaluation.  Fast transaction management times lead to faster decision making.

    (POV):
    The analytics and crunching capabilities is what’s driving organizations to seek faster speed.  Speed is the difference between a five day drug recall and a five minute drug recall.  Speed is the difference between a 30 day supply chain plan versus the ability to reroute 2 iPhones to your store in 30 seconds.  The impact is huge for customers if SAP does succeed.  SAP’s not the first to do this as Workday has already done this for HR and Finance.  However, for the entire SAP suite and given SAP’s market share, this is a big deal as this reduces the need for separate business intelligence systems.  The performance difference will create a huge competitive advantage for those who adopt versus those who do not.
  • Simpler. SAP Business Suite on HANA delivers consumer grade user experiences.  The goal is to embed live insight into business processes to drive immediate action.  Today, people expect consumer-grade user experiences and the power to translate their live insight into immediate action. Enzo Bertolini, CIO, Ferrero Group expects to improve the trade promotions and supply chain planning process through both better simulation and mobile access.

    (POV):
    SAP Business Suite on HANA provides SAP an opportunity to rethink how information is created, consumed, and shared.  The push to a design thinking focus within SAP has led to significant improvement of the user experience throughout their portfolio of products.  SAP Business Suite on HANA will be an opportunity to show case this new user experience.
  • Open. SAP plans to support database technology and vendor choice for its customers.  Many database partners have committed to work with SAP support in-memory optimizations and provide the necessary support to ensure that customers will succeed.  SAP is providing rapid deployment solutions, trained implementation consultants, and a comprehensive set of services to help clients make the migration to SAP HANA.

    (POV):
    SAP has the opportunity to drive down database costs and improve performance.  While the pricing model will be based on the percentage of application value, SAP must find a way to drive down overall costs if it is serious about improving adoption.  This licensing requirement must be addressed as it will emerge as the most significant barrier to adoption.

SAP Faces A Challenge of Adoption Not Because of Technology, But Because of Customer Vision

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