Archives

Research Summary: Artificial Intelligence Delivers Mass Personalization In Commerce

Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them Over the past four decades, valiant attempts at personalization have failed due to the lack of relevant and intelligent automation.  Moreover, expectations of consumers and prospects have only grown.  The result – an expectations gap in personalization that manifests itself in fickler consumers […]

Posted by R "Ray" Wang on April 17, 2017

0 Comments

Event Report: CRM Evolution 2012 #CRME12

CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th.  Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the […]

Posted by R "Ray" Wang on August 14, 2012

13 Comments

News Analysis: Oracle Launches Fusion Middleware 11g

Oracle Fusion Middleware 11g launch starts countdown to 100 days of innovation until Oracle Open World In short, Oracle is putting forth a suite of middleware solutions that not only enable developers and software publishers to build their future solutions, but also deliver the middleware tools that will serve as the foundation for its go […]

Posted by R "Ray" Wang on July 1, 2009

2 Comments