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Monday’s Musings: Understand The Four Organizational Personas Of Disruptive Tech Adoption

Pace of Innovation Exceeds Ability To Consume Rapid innovation, flexible deployment options, and easy consumption models create favorable conditions for the proliferation of disruptive technology.  In fact, convergence in the five pillars of enterprise disruption (i.e. social, mobile, cloud, big data, and unified communications), has led to new innovations and opportunities to apply disruptive technologies […]

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Posted by R "Ray" Wang on December 2, 2012

13 Comments

Event Report: CRM Evolution 2012 #CRME12

CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th.  Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the […]

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Posted by R "Ray" Wang on August 14, 2012

13 Comments

Tuesday’s Tip: Dealing With The Real Problem In Social Business Adoption – The People!

Social Business Adoption Dependent On Employee Adoption Social business is more than a technology decision.  Many eager early adopters face challenges in adoption past the initial core team.  As we move from eager early adopters to ubiquitous usage, an examination of some organizations who have failed at internal social business reveals five common barriers to […]

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Posted by R "Ray" Wang on June 12, 2012

10 Comments

Tuesday’s Tip: Applying The Five Stages Of Adoption Towards SCRM Projects

Social CRM Faces Initial Adoption Hurdles From Management In 1969, Elisabeth Kübler-Ross introduced the “Five Stages of Grief” in her book, On Death and Dying. These five stages can be summed up as denial, anger, bargaining, depression, and acceptance.  When applied to disruptive technology adoption by organizations, the “Five Stages” framework provides clear insight in […]

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Posted by R "Ray" Wang on July 5, 2010

13 Comments

Monday’s Musings: Avoiding Failure In Social CRM Projects Requires Ecosystem Coordination

Recent Conversations With Executives Confirm Demand For Social CRM Good news! Organizations see an opportunity to tap into the proliferation of social networking channels for their CRM initiatives.  Speaking with 23 business leaders over the past 10 days, it became obvious that Social CRM initiatives were top of mind for a few reasons: Pressure from […]

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Posted by R "Ray" Wang on March 15, 2010

3 Comments