Archives

Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with […]

Posted by R "Ray" Wang on May 6, 2016

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Monday’s Musings: Why Digital Transformation Must Move Beyond The Hiring Of A Chief Digital Officer

Digital Transformation Kicks Into High Gear As A Boardroom Priority Yet Most Leaders Unprepared Whether it’s the fact that 52% of the Fortune 500 have been merged, acquired, gone bankrupt, or just fell of the list, or maybe it’s the paranoia that a small startup anywhere in the world can disrupt the established business models […]

Posted by R "Ray" Wang on April 25, 2016

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Monday’s Musings: The Four Personas Of The Modern CMO In A Digital World

Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, Constellation identified shared common challenges in the transformation of their roles.  More importantly, with the support of new digital business models, an emerging set of challenges highlight the need to move beyond the classic 4P’s.   The top […]

Posted by R "Ray" Wang on April 11, 2016

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Event Report: Business Transformation Top Of Mind For Microsoft Envision #ENV16 Attendees

Inaugural Microsoft Envision Event Seeks To Capture The Hearts and Minds Of Business Leaders An estimated 1800 paid attendees, 4200 partners and employees converged into New Orleans, Louisiana, for Microsoft’s inaugural business decision makers conference.  The three day event which also drew 100,000 online viewers, started April 4th, 2016 and concluded April 6th, 2016.  The […]

Posted by R "Ray" Wang on April 7, 2016

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Event Report: A New Platform For The Digital Economy #Davos16 #WEF

The Future of Digital Platforms Drive New Economies Digital platforms have democratized the content creation as well as access to a range of new business models.  In fact, these platforms have enabled decentralized nodes to reflect market dynamics in the establishment of services, experiences, and delivery standards.   How will new economies arise from these emerging […]

Posted by R "Ray" Wang on January 28, 2016

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Event Report: The Transformation of Finance #Davos16 #WEF

The Shift From Apologetic Regulatory To A FinTech Transformation While the regulatory pressures have not subsided for the financial sector, concerns mount legacy financial and insurance providers as fin tech startups disrupt the existing landscape.   The transformation of finance panel included insights from one mature disruptor among the panelists of traditional financial services providers […]

Posted by R "Ray" Wang on January 28, 2016

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Event Report: The Future Of Jobs From #Davos16 #WEF

Will We Move Beyond Man Vs Machine In The Fourth Industrial Revolution? The World Economic Forum released it’s Future of Jobs report.  As expected, the business model disruption across technology, societal, and economic forces have created urgency to understand the jobs and skills required for the next decade.   The survey and research design relied on […]

Posted by R "Ray" Wang on January 20, 2016

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Event Report: The @Wipro @FT Dinner, Man vs Machine, Does It Have To Be Either/Or? #Davos2016 #WEF #WEFTalks

Do Androids Dream of Electric Sheep? One of the big topics at Davos has been the role of artificial intelligence, machine learning, and robots. Discussions focus less on the technological advancements but more on the role humans and robots will play. At the Financial Times – Wipro Dinner, that topic was put to debate with […]

Posted by R "Ray" Wang on January 19, 2016

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Event Report: The Weekend Before Davos And The Dawn Of The Fourth Industrial Revolution

It’s time to pack your bags ( at least virtually). The weather outside is 20F/ -7C and folks are starting roll into Zurich and the train ride into Davos. For those lucky ones, the private jets are starting to pile up as guests come in to mingle. It’s the weekend before Davos. Everyone’s starting to […]

Posted by R "Ray" Wang on January 16, 2016

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News Analysis: In Search Of Growth Amidst Digital Disruption

Organizations In Search Of Growth Must Consider Macro Forces Burgeoning money supplies in both the US and China have fueled an indefensible growth post Global Financial Crisis.   Since 2000, the money supply has tripled from $6000 USD billion to 12288.10 USD billion in November of 2015 (see Figure 1).   Since 2005, china’s money supply has […]

Posted by R "Ray" Wang on January 8, 2016

4 Comments

News Analysis: SAP User Base In The UK and Ireland Ready For Digital Transformation But Organizations Remain Cautious Of Vendor Claims To Assist

Recent UK & Ireland SAP User Group Report Shows Growing Prioritization Of Digital Transformation In The Boardroom At the 2015 UK & Ireland SAP user group meeting, over 1000 delegates attended the annual event in Birmingham, UK.  Amidst the organization’s own digital transformation, a new website and new logo were unveiled as well as a […]

Posted by R "Ray" Wang on November 24, 2015

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Monday’s Musings: Avoiding Cloud Vendor Lock-In

Customers Must Hurry To Address The Mistakes From Shadow IT SaaS/Cloud Adoption Amidst the hey day of the early years for software as a service (SaaS) and Cloud, many line of business executives signed simple month to month, user based contracts without the burdens of IT and scrutiny of vendor procurement.  These edge applications and […]

Posted by R "Ray" Wang on October 25, 2015

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Monday’s Musings: Dealing With The Startup Who Went Public And Is Now Arrogant As Hell

Best of Breed Startups Often Initially Differentiate And Delight Customers With Extreme Customer Centricity The journey to an initial public offering (IPO) often brings an intense customer-centric culture and focus that separates the startup vendors from their legacy competitors.  These startup vendors woo their prospects with not only their emerging technologies and solutions, but also […]

Posted by R "Ray" Wang on October 11, 2015

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Tuesday’s Tip: IOT and The Death Of OmniChannel Non-sense In Customer Experience

Stop Thinking In Channels And Start Thinking In Settings and Scenes As organizations realize they are no longer selling products and services but delivering on experiences and outcomes, the shift to delivering on a brand promise requires the ability to deliver mass personalization at scale. This is the heart of delivering digital business value.  However, […]

Posted by R "Ray" Wang on September 22, 2015

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Event Invitation: Webinar on The American Eagle Story- Competing On Experiences And Outcomes In A Mobile World

DELIVERING IN-STORE EXPERIENCES TO DIGITAL CUSTOMERS Join me Thursday, October 8th, 2015 from 12 to 1 pm PT for a webinar on customer experience in a mobile world. Only 37% of US brands rate their ability to achieve their eCommerce goals as very effective. As a result, most brands lack the ability to convert a […]

Posted by R "Ray" Wang on September 15, 2015

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Event Invitation: Webinar on Building Win-Win Relationships With Oracle

Dealing With Tough Contract Negotiation Scenarios Join me Thursday, September 24th, 2015 from 8 to 10 am PT for a webinar chat that shares best practices in building win-win relationships with Oracle With the experience of negotiating thousands of Oracle contracts, this is an exclusive webinar on building your Oracle relationships. Key topics to be […]

Posted by R "Ray" Wang on September 12, 2015

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Event Invitation: Tweet Chat on Managing #ShadowIT

Managing The Shadow IT Explosion In The Cloud Join me Tuesday, September 22, 2015 from 10 to 11 am PT for a tweet chat that addresses head on the deep issues organizations face when the shadow IT takes on a life of its own. To join, just follow the hashtag #CiscoChat and #ShadowIT and hop […]

Posted by R "Ray" Wang on September 6, 2015

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News Analysis: @Infosys Announces Three New Service Lines #AiKiDō

New Ai Ki Dō Service Offerings Provide A High Potential Path To Growth For Clients On August 20th, 2015, Infosys announced a set of new service offerings to help organizations jump start growth.  Organized into three areas and named Ai Ki Dō, the approach addresses design driven initiatives, knowledge based IT, and platforms. Here’s the […]

Posted by R "Ray" Wang on August 20, 2015

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News Analysis: @Oracle Announces Agreement To Acquire Marketing Cloud A/B Testing Firm @Maxymiser

Oracle Marketing Cloud Customers Will Gain Channel Agnostic Customer Experience A/B Testing Solution Oracle announced the August 20th, 2015, agreement to acquire Maxymiser, a multivariate and A/B testing solution used to improve customer experience.  Here’s the quick video analysis of the deal (see Figure 1). (A blog post may follow given time constraints) Figure 1. […]

Posted by R "Ray" Wang on August 20, 2015

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Event Report: Sage Summit 2015 Shows A Refocus On The Future Of The SMB Customer

A New CEO Brings A New Outlook To Sage Over 7000 people waded through the humidity of New Orleans in July to hear what the new CEO Stephen Kelly had in mind for Sage.  Over the past three years, Sage has faced changes in product road maps, leadership changes, and partner programs.  As the company […]

Posted by R "Ray" Wang on July 29, 2015

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Tuesday’s Tip: Apply For A SuperNova Award – Recognize Leaders In Digital Business

Nominate A Pioneer Or Leader Driving Business Change Every year the Constellation SuperNova Awards recognize eight individuals for their leadership in digital business. Nominate yourself or someone you know by August 7, 2015. The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. In its fifth year, […]

Posted by R "Ray" Wang on July 21, 2015

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Book Summary: Lesson 10 From Disrupting Digital Business – Segment By Digital Proficiency Not Age

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on July 12, 2015

2 Comments

Book Summary: Lesson 9 From Disrupting Digital Business – Deliver Intention Driven, Mass Personalization At Scale

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on July 2, 2015

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Book Summary: Lesson 8 From Disrupting Digital Business – Democratize Distribution With P2P Networks

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on June 22, 2015

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Webinar Invite: Delivering on Continuity – The Future of Marketing

Marketing Begins With Continuity of Experience If you’re a regular reader of my blog, and have managed to take a look at my book, I think we can say that we’ve established that digital disruption impacts every person and every business on the planet. Nowhere is the impact being felt more than in the marketing […]

Posted by R "Ray" Wang on June 15, 2015

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Book Summary: Lesson 7 From Disrupting Digital Business – Humanize Digital With Digital Artisans

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on June 14, 2015

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Book Summary: Lesson 6 From Disrupting Digital Business – Win With Network Economies

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on June 10, 2015

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Product Review: Two Apple Watch Enterprise Apps Launched With IMS Health Life Sciences Wearable Platform

IMSHealthWear 1.00 Gives IMS Health First Mover Advantage In Wearable Form Factors And Apps For Healthcare Customer Experience The rise and success of wearables such as the Apple Watch may not come as a surprise.  Constellation estimates that Apple sold 7.25 million units to date with the potential to deliver up to 43.50 million units […]

Posted by R "Ray" Wang on June 7, 2015

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Book Summary: Lesson 5 From Disrupting Digital Business – Build For Insight Streams

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on May 31, 2015

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Book Summary: Lesson 4 From Disrupting Digital Business – Know That Data Is The Foundation

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on May 25, 2015

0 Comments

Book Summary: Lesson 3 From Disrupting Digital Business – Sell The Smallest Unit You Can

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on May 17, 2015

0 Comments

Webinar Invite: Disrupting Digital Business – The Customer Experience Imperative

I’ve been talking about my new book Disrupting Digital Business a lot lately, and featuring key lessons here in my blog. My book tour has led to many conversations where it’s apparent that we stand at the precipice of one of history’s major moments of truth – the disruption of digital business as we know […]

Posted by R "Ray" Wang on May 16, 2015

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Quips: Networked Economy Models Emerge Should Verizon Gain Approval To Acquire AOL

The Content, Network, And, Arms Dealer Come Together With Merger The planned acquisition of AOL by Verizon for $4.4B is more than just the acquisition of the programmatic ad platform.  Verizon is making the big shift to disrupting digital businesses for a few reasons: Shift from selling products and services to delivering brand promises.  In […]

Posted by R "Ray" Wang on May 12, 2015

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Book Summary: Lesson 2 From Disrupting Digital Business – Keep Brand Promises In An Attention Economy

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on May 10, 2015

0 Comments

Research Summary: The Correct Way to Use Customer Data

My latest report, Customer Data: The Missing Link to Customer Success explains how successful organizations will utilize customer data to power their business initiatives in the digital era. Customer data is your organization’s most strategic asset. Use it the right way to rise above your competitors, delight your customers, and create a sustainable digital business. Constellation’s seven-step customer data framework […]

Posted by R "Ray" Wang on May 6, 2015

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Book Summary: Lesson 1 From Disrupting Digital Business

Kicking Off The Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on May 3, 2015

4 Comments

Event Report: Insights From #NRF15 Retail’s Big Show Highlight Need For Continuity Of Experience

Attendees Buoyed By Economic Recovery Optimism At This Year’s Big Show The 2015 annual big show brought 33,000+ attendees to New York to explore the future of retail.   From the movers and shakers in the brand world to the hot retail technology vendors, the mood was buoyant and the outlook more positive than in year’s […]

Posted by R "Ray" Wang on January 13, 2015

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Trends: 9 Actions to Consider Before 2015 For Digital Transformation

Digital Strategy From The Analysts At Constellation Research Constellation’s year end checklist offers suggestions designed to enable you to take control of your digital strategy in 2015. Consider these actions to ensure you dominate digital disruption in the new year. 1. Matrix Commerce: Scrub your data By Guy Courtin When it comes to Matrix Commerce, […]

Posted by R "Ray" Wang on December 18, 2014

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Event Report: The Storify #CCE2014 TweetStream On #DigitalTransformation #DigitalBiz

Constellation’s Connected Enterprise Brings The World Of Digital Transformation To Life At the 4th annual executive innovation summit, Constellation hosted over 200 early adopters, pioneers, and innovators in digital transformation at the Ritz Carlton Half Moon Bay.  Digital transformation and business topics include: Consumerizaiton of IT Data to Decisions Digital Marketing Transformation Future of Work […]

Posted by R "Ray" Wang on November 1, 2014

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Event Report: Behind The Creative Cloud Announcements At #AdobeMax

Adobe Launches Massive Creative Cloud Update Over 6000 art directors, designers, artists, production professionals, influencers, and users descended to the LA Convention Center for the annual creative class pilgrimage known as Adobe MAX.  This year’s event lived up to all expectations with massive product announcements, important partnerships, and a delightful trademark Adobe Sneaks session. Source: […]

Posted by R "Ray" Wang on October 12, 2014

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Quips: Oracle Open World 2014 – Day 1 The Larry Keynote #OOW14

Oracle Intends To Dominate Cloud From Silicon To Software Amidst a packed standing room only crowd at Moscone North, Founder, Executive Chairman, and CTO, Larry Ellison took to the stage to clarify Oracle’s company and cloud strategy.  Key points from his keynote include how Oracle is: Committing to full upward compatibility of all its database, […]

Posted by R "Ray" Wang on September 29, 2014

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Event Report: Oracle Open World 2014 – Day 1 #OOW14

Oracle Doubles Down On Cloud Messaging Amidst A World Shifting To Digital Transformation Over 60,000 physical attendees from 145 countries gather in San Francisco for the 2014 Oracle Open World.  In addition, Oracle expects 7.1 million online attendees to join the live stream of one of the largest events in enterprise software.  Amidst the usual […]

Posted by R "Ray" Wang on September 28, 2014

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News Analysis: Adobe EchoSign’s Electronic Signatures Goes 100% Mobile

Frictionless Signatures Key To Matrix Commerce Success On September 16th, 2014, Adobe EchoSign announced native mobile e-signature capability for Android devices.  While EchoSign has been in the cloud for some time, and the iOS app has been out since December 2011,  the native capability in mobile allows over 37 million users to send documents for […]

Posted by R "Ray" Wang on September 28, 2014

1 Comment

Personal Log: Have most analysts completely given up doing research?

Authors: Phil Fersht and R “Ray” Wang, Industry Analysts who still give a sh!t (This is a collaboration and represents our individual points of view and not necessarily our employers. Oh wait, that’s us…. moving on…) The State Of The Industry Research Industry Remains Fragile We called it three years’ ago and we can now […]

Posted by R "Ray" Wang on September 23, 2014

5 Comments

Event Report: Join Us At Constellation’s Connected Enterprise October 29th to 31st 2014

Dominate Digital Disruption Join me at Constellation’s Connected Enterprise, an immersive innovation summit for senior business leaders. The theme of this year’s Connected Enterprise is Dominate Digital Disruption. Join 200+ other early adopters at Connected Enterprise to discover and share how digital business can realize brand promises, transform business models, increase revenues, reduce costs, and […]

Posted by R "Ray" Wang on September 4, 2014

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News Analysis: IBM Watson Announces Data Driven Discovery Solution

New Discovery Advisor Solution To Help Researchers Answer The Tough Problems Never Answered Before On August 28th, 2014 at the Museum of Art and Design in New York City, The IBM Watson group launched Discovery Advisor.  Mike Rhodin, SVP of IBM’s Watson Group, welcomed the audience to the Age of Discovery (see Figure 1).  In […]

Posted by R "Ray" Wang on August 28, 2014

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News Analysis: SalesLogix Given New Life With Infor Acquisition

Infor Acquires SalesLogix To Expand Vertical CRM Footprint On August 14th, New York City headquartered, enterprise software giant, Infor, announced the intent to acquire the assets of Scottsdale AZ, Saleslogix for an undisclosed sum.  For those keeping track of CRM history, Saleslogix was last owned by Sage Group and sold off to Swiftpage, an existing […]

Posted by R "Ray" Wang on August 14, 2014

2 Comments

News Analysis: Netsuite Acquires Venda For Digital Commerce And EMEA Expansion

Netsuite Sees Venda As Key To EMEA Expansion On July 17th, 2014, San Mateo, CA based NetSuite announced the acquisition of London based Venda for an undisclosed sum.  Since General Manager Andrew Lloyd’s arrival in January 2011, NetSuite has made several acquisitions to bolster its standing in the world of Matrix Commerce with OrderMotion in […]

Posted by R "Ray" Wang on July 21, 2014

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Call for Applications: SuperNova Awards for Leaders Disrupting Business Models With Digital Technologies

Deadline for applications August 1, 2014 The first awards to recognize pioneers, leaders, innovators who use technology to transform business In its fourth year, the Constellation SuperNova Awards will recognize seven individuals who demonstrate true innovation through their application and adoption of new and emerging technologies. As always, we’re searching for leaders and teams who have […]

Posted by R "Ray" Wang on July 1, 2014

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Monday’s Musings: The Seven Rules For Digital Business And Digital Transformation

Lesson Learned From Early Digital Transformation Projects Show New Rules For Digital Business Digital business transformation is one of the hottest board room topics in this year’s strategy planning cycles.  Organizations around the world believe that they must begin the transformation process but many remain uncertain how or where to begin.  Early efforts to create […]

Posted by R "Ray" Wang on June 30, 2014

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