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Research Summary: Artificial Intelligence Delivers Mass Personalization In Commerce

Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them Over the past four decades, valiant attempts at personalization have failed due to the lack of relevant and intelligent automation.  Moreover, expectations of consumers and prospects have only grown.  The result – an expectations gap in personalization that manifests itself in fickler consumers […]

Posted by R "Ray" Wang on April 17, 2017

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Quips: Networked Economy Models Emerge Should Verizon Gain Approval To Acquire AOL

The Content, Network, And, Arms Dealer Come Together With Merger The planned acquisition of AOL by Verizon for $4.4B is more than just the acquisition of the programmatic ad platform.  Verizon is making the big shift to disrupting digital businesses for a few reasons: Shift from selling products and services to delivering brand promises.  In […]

Posted by R "Ray" Wang on May 12, 2015

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Tuesday’s Tip: Five Steps To Starting Your Digital Transformation Initiative

Cut Through The Hype and Get Started Over the past 12 months, Constellation has interviewed, researched, or assisted more than 50 market leaders and fast followers crafting a digital transformation strategy.  Regardless of industry, size of company, or geography, these early adopters share five common steps to success.  In each case, these steps provide the […]

Posted by R "Ray" Wang on May 26, 2014

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Event Report: Customer Experience Management Alive and Well At Clarabridge Customer Connections #C3Rocks14

Customers Celebrate Success With Customer Experience Management (CXM) Around 450 customer experience professionals gathered at the Fontainebleau Miami Beach resort at Clarabridge’s Customer Connections Event April 28th to April 30th, 2014.  The event brought together professionals passionate about best practices, trends, and techniques in improving customer experience management.  Key customers at the event include major […]

Posted by R "Ray" Wang on May 3, 2014

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Quips: #CES2014 Preview – Trends In Digital Disruption For Consumers Center Around Mass Personalization At Scale

Consumer Trends Often Lead The Enterprise Space and CES Leads In Consumer Tech Trends The Consumer Electronics Show begins Tuesday, January 7th, 2014 in Las Vegas.  Dubbed consumer tech’s largest event, Constellation expects to see a few big things for #CES14.  In fact, digital disruption is alive and well.  The five forces of consumer tech: […]

Posted by R "Ray" Wang on January 2, 2014

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Monday’s Musings: The Chief Digital Officer In The Age Of Digital Business

Market Leaders and Fast Followers Prepare for Digital Business In 2014 Conversations at Constellation’s Connected Enterprise last week validate a larger trend in the market place.  The audience of 220+ early adopters with 75% representing line of business and 25% in IT highlighted the convergence of the five forces of consumerization described in 2009 and […]

Posted by R "Ray" Wang on November 4, 2013

8 Comments

News Analysis: Kana Express 13 Addresses Omni-Channel Customer Service for Mid-Market

Just 14 months after announcing the acquisition of Trinicom, Kana has revealed the latest release of its cloud customer service suite for the mid-market, Kana Express.   Released on June 27, 2013, the new product reflects the company’s mission “To provide leading customer service solutions that empower our customers to create experiences that count, for their […]

Posted by R "Ray" Wang on June 29, 2013

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Press Release: Gavin Heaton Joins Constellation Research to Provide Digital Marketing Research and Advisory Services

Digital Media Luminary to Launch Constellation’s Newest Research Theme, Digital Marketing Transformation SYDNEY, AUSTRALIA – Constellation Research, Inc., the award-winning research and advisory firm focused on helping clients navigate emerging and disruptive technologies announced today the addition of esteemed digital media pioneer, Gavin Heaton to the research team as Vice President and Principal Analyst. Heaton […]

Posted by R "Ray" Wang on September 6, 2012

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Monday’s Musings: The New Engagement Platform Drives The Shift From Transactions

Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect.  Mobile has given us the ability to interact any time and anywhere.  Cloud delivers access points to us with a rich array of content and information.  Big data provides us with the context […]

Posted by R "Ray" Wang on August 27, 2012

23 Comments

Monday’s Musings: Beyond The Three V’s of Big Data – Viscosity and Virality

Revisiting the Three V’s of Big Data It’s time to revisit that original post from July 4th, 2011 post on the the Three V’s of big data.  Here’s the recap: Traditionally, big data describes data that’s too large for existing systems to process.  Over the past three years, experts and gurus in the space have […]

Posted by R "Ray" Wang on February 27, 2012

18 Comments