Shift to Digital Businesses Requires A Transformation Of Leadership And Organizational DNA
The discussion about digital business often goes deep into the five pillars of digital technologies. In fact, the convergence of these pillars have spawned the latest and trendiest iterations of technology from enabling the sharing economy to 3D printers to wearables that drive sensor and analytical ecosystems. As organizations contemplate how these broad based digital business trends will disrupt existing business models, leaders can apply Constellation’s Futurist Framework [Download the report snapshot] and consider dimensions from the political, economic, societal, technological, environmental, and legislative (PESTEL) angles. However, even after much planning, astute CXO’s from market leading and fast follower organizations quickly realize that technology and process alone is not enough to transform their organization’s DNA inside the organization.
It’s Still The People, Stupid!
Despite robots potentially taking over by 2020 (snark), people still play a key role in the success of digital business transformation. In the shift from selling products and services to promising outcomes and experiences, information flows faster. Every node and person in the digital network must react more quickly, yet also needs to be more intelligent. Success comes faster but so does failure. Thus, both the seduction of massive success and the fear of facing massive failure provides a great catalyst to design, influence, infuse, or transplant the proper digital DNA.
The DNA Of Digital Artisans Blend The Intelligence Of Quant Jocks With The Co Innovation Skills Of The Creative Class