Commerce Server Finds Its Logical Home
On Wednesday November 20th, 2013, Copenhagen, Denmark based Sitecore acquired Ottawa, Canada based commerceserver.net for an undisclosed price. Originally known as the Microsoft Siteserver and Commerce Server 2000, the product was orphaned by Microsoft, then Ascentium, the key development partner were given the rights to further develop and market the product. Adding to the lore, Ascentium changed their name to SMITH in the Fall of 2012 and the product group was rebranded to commerceserver.net.
Sitecore’s acquisition continues a consolidation trend in the Matrix Commerce market where vendors are aggregating technologies to support a buyer centric approach to customer experience. Constellation believes customers should pay attention because Sitecore:
- Signals seriousness to deliver on end to end customer experience. Sitecore’s portfolio includes its core web content management offerings and an emerging set of digital marketing assets. Commerce Server adds key B2C functionality for hard goods, digital goods, and web based services; B2B capabilities in trading communities and e-procurement; complex B2X scenarios; and personalized portals.
Point of View (POV): Addition of commerceserver.net fills one key hole in Sitecore’s customer experience management portfolio. Customers and prospects can expect additional acquisitions from the new management team. In fact, the company has brought in heavy hitters such as a new CRO and CMO over the past 12 months. Constellation believes that Sitecore is serious in completing key holes in the end to end customer experience story and moving up the stack to support a range of small to large enterprise customers. In fact, Commerce Sever 10 scales up to support 220,000o orders/day on a 12 hour peak, 60 million user profiles, 10 million item catalogs, 100,000 catalogs and virtual catalogs, and hosting support for 100 active, 1000 provisioned. Constellation believes the acquistion places Sitecore in the direct battle with Adobe, IBM, Oracle, and SAP for customer experience and commerce.
- Ensures Commerce Server a friendly and natural home. Commerce Server brings its core Microsoft heritage. Dependencies include Microsoft SQL Server, .NET, Commerce Server Staging (CSS), and Component Object Model. Commerce Server also plays well with other Microsoft server stack components including Biz Talk Server and Microsoft Office SharePoint Server. Sitecore’s software is built on a Microsoft.NET platform. Deployable in Microsoft Azure, the core CMS can use Oracle or Microsoft for the database and content can be stored in either .NET or XML objects.
(POV): Customers should find relief that the Commerce Server assets return back to a product centric company. While SMITH (formerly known as Ascentium), a digital experience agency, served as a reasonable owner and even delivered the latest version 10 release, software cultures and services business models often clash. Why? The research and development investment required to take products to market work against the resource utilization and project focus required for successful services. Constellation will measure integration success by how well the team builds and accelerates the original major release plans (see Figure 1).
- Gains critical ecosystem assets. Commerce Server brings 3000 customers and 25 partners around the world. Partners range from 17 enterprise providers, hosting providers, training, ISV, and consultants. Key industries for Commerce Server include retail, manufacturing, and e-government. Sitecore brings over 3000 customers, 1000 certified business partners in 50 countries, 8,000 certified developers, and 17,000 active members in the developer ecosystem.
(POV): Prior to the acquisition, Commerce Server product holes included content management, search, analytics, campaign management, and other key customer experience management capabilities. Sitecore fills many of these product gaps and adds a larger ecosystem. Customers can expect significant cross-training among the partners as they integrate the Commerce Server assets into their portfolios.
Figure 1. The Pre SiteCore Acquisition Commerce Server Road Map More…