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Research Summary: Artificial Intelligence Delivers Mass Personalization In Commerce

Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them Over the past four decades, valiant attempts at personalization have failed due to the lack of relevant and intelligent automation.  Moreover, expectations of consumers and prospects have only grown.  The result – an expectations gap in personalization that manifests itself in fickler consumers […]

Posted by R "Ray" Wang on April 17, 2017

1 Comment

Event Report: Business Transformation Top Of Mind For Microsoft Envision #ENV16 Attendees

Inaugural Microsoft Envision Event Seeks To Capture The Hearts and Minds Of Business Leaders An estimated 1800 paid attendees, 4200 partners and employees converged into New Orleans, Louisiana, for Microsoft’s inaugural business decision makers conference.  The three day event which also drew 100,000 online viewers, started April 4th, 2016 and concluded April 6th, 2016.  The […]

Posted by R "Ray" Wang on April 7, 2016

1 Comment

Event Invitation: Webinar on The American Eagle Story- Competing On Experiences And Outcomes In A Mobile World

DELIVERING IN-STORE EXPERIENCES TO DIGITAL CUSTOMERS Join me Thursday, October 8th, 2015 from 12 to 1 pm PT for a webinar on customer experience in a mobile world. Only 37% of US brands rate their ability to achieve their eCommerce goals as very effective. As a result, most brands lack the ability to convert a […]

Posted by R "Ray" Wang on September 15, 2015

0 Comments

Webinar Invite: Delivering on Continuity – The Future of Marketing

Marketing Begins With Continuity of Experience If you’re a regular reader of my blog, and have managed to take a look at my book, I think we can say that we’ve established that digital disruption impacts every person and every business on the planet. Nowhere is the impact being felt more than in the marketing […]

Posted by R "Ray" Wang on June 15, 2015

0 Comments

Product Review: Two Apple Watch Enterprise Apps Launched With IMS Health Life Sciences Wearable Platform

IMSHealthWear 1.00 Gives IMS Health First Mover Advantage In Wearable Form Factors And Apps For Healthcare Customer Experience The rise and success of wearables such as the Apple Watch may not come as a surprise.  Constellation estimates that Apple sold 7.25 million units to date with the potential to deliver up to 43.50 million units […]

Posted by R "Ray" Wang on June 7, 2015

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Webinar Invite: Disrupting Digital Business – The Customer Experience Imperative

I’ve been talking about my new book Disrupting Digital Business a lot lately, and featuring key lessons here in my blog. My book tour has led to many conversations where it’s apparent that we stand at the precipice of one of history’s major moments of truth – the disruption of digital business as we know […]

Posted by R "Ray" Wang on May 16, 2015

0 Comments

Event Report: Insights From #NRF15 Retail’s Big Show Highlight Need For Continuity Of Experience

Attendees Buoyed By Economic Recovery Optimism At This Year’s Big Show The 2015 annual big show brought 33,000+ attendees to New York to explore the future of retail.   From the movers and shakers in the brand world to the hot retail technology vendors, the mood was buoyant and the outlook more positive than in year’s […]

Posted by R "Ray" Wang on January 13, 2015

2 Comments

Trends: 9 Actions to Consider Before 2015 For Digital Transformation

Digital Strategy From The Analysts At Constellation Research Constellation’s year end checklist offers suggestions designed to enable you to take control of your digital strategy in 2015. Consider these actions to ensure you dominate digital disruption in the new year. 1. Matrix Commerce: Scrub your data By Guy Courtin When it comes to Matrix Commerce, […]

Posted by R "Ray" Wang on December 18, 2014

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News Analysis: Adobe EchoSign’s Electronic Signatures Goes 100% Mobile

Frictionless Signatures Key To Matrix Commerce Success On September 16th, 2014, Adobe EchoSign announced native mobile e-signature capability for Android devices.  While EchoSign has been in the cloud for some time, and the iOS app has been out since December 2011,  the native capability in mobile allows over 37 million users to send documents for […]

Posted by R "Ray" Wang on September 28, 2014

1 Comment

News Analysis: SalesLogix Given New Life With Infor Acquisition

Infor Acquires SalesLogix To Expand Vertical CRM Footprint On August 14th, New York City headquartered, enterprise software giant, Infor, announced the intent to acquire the assets of Scottsdale AZ, Saleslogix for an undisclosed sum.  For those keeping track of CRM history, Saleslogix was last owned by Sage Group and sold off to Swiftpage, an existing […]

Posted by R "Ray" Wang on August 14, 2014

2 Comments

Monday’s Musings: Insights From GE’s Global Innovation Barometer Show Executives Need To Be Disruption Ready

Disruption, Collaboration, and The Future Of Work Highlighted In Latest Edition Last week, June 16, 2014, GE unveiled the 2014 results for its “Global Innovation Barometer“. In the 4th annual survey, the GE team commissioned Edelman Berland to phone interview 3209 senior business executives between April 2, 2014 and May 30, 2014.  Interviewees represented VP […]

Posted by R "Ray" Wang on June 22, 2014

2 Comments

Monday’s Musings: Why May 12th, 2014 Is One Of The Busiest Weeks In Enterprise Software Conferences

Ten Enterprise Software Events To Check Out And Follow The Week of May 12th, 2014 The Monday after Mother’s day was traditionally the week of the America’s SAP User Group and SAP’s big show, SAPPHIRENOW.  However, this year the 20,000 plus attendee and over 250 partner sponsored show moved to June 2nd in order to […]

Posted by R "Ray" Wang on May 11, 2014

0 Comments

Event Report: Customer Experience Management Alive and Well At Clarabridge Customer Connections #C3Rocks14

Customers Celebrate Success With Customer Experience Management (CXM) Around 450 customer experience professionals gathered at the Fontainebleau Miami Beach resort at Clarabridge’s Customer Connections Event April 28th to April 30th, 2014.  The event brought together professionals passionate about best practices, trends, and techniques in improving customer experience management.  Key customers at the event include major […]

Posted by R "Ray" Wang on May 3, 2014

0 Comments

Event Report: Epicor Recaptures Mojo With Insights 14

Management Team Changes Provide A Breath Of Fresh Air To Culture, Customer, and Products Over 4000 customers, prospects, and partners gathered April 27th to 30th for the flagship Epicor customer conference, Insights 14, at the Mandalay Bay Convention Center in Las Vegas, Nevada.  The event provided the $968M revenue, 20,000 customer, Austin based software company […]

Posted by R "Ray" Wang on May 3, 2014

5 Comments

Research Summary: Economic Trends Exacerbate Digital Business Disruption And Digital Transformation (The Futurist Framework Part 3)

Constellation Applies A Futurist Framework To Guide 2014 Outlook and Beyond Constellation’s research team uses a tried and true futurist framework that looks at the political, economic, societal, technological, environmental and legislative (PESTEL) shifts ahead (see Figure 1). The PESTEL model is used to synthesize the major trends and provides guidance on how Constellation approaches […]

Posted by R "Ray" Wang on April 14, 2014

5 Comments

Event Report: #AdobeSummit Celebrates Digital Marketing From Creative To Commerce

Market Leaders And Fast Followers Celebrate Over A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted.  Fast forward eleven years to 2014, an estimated 5600+ customers, partners, influencers, and prospects gathered at the Salt […]

Posted by R "Ray" Wang on March 31, 2014

1 Comment

Event Report: The Storify From #AdobeSummit

Market Leaders And Fast Followers Celebrate A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted.  Fast forward eleven years to 2014, an estimated 7000 customers, partners, influencers, and prospects gathered at the Salt Palace […]

Posted by R "Ray" Wang on March 28, 2014

0 Comments

Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)

Constellation Applies A Futurist Framework To Guide 2014 Outlook and Beyond Constellation’s research team uses a tried and true futurist framework that looks at the political, economic, societal, technological, environmental and legislative (PESTEL) shifts ahead (see Figure 1). The PESTEL model is used to synthesize the major trends and provides guidance on how Constellation approaches […]

Posted by R "Ray" Wang on March 7, 2014

8 Comments

Research Summary: Sneak Peaks From Constellation’s Futurist Framework And 2014 Outlook On Digital Disruption

Accelerated Pace of Change Creates the Perfect Storm for Dominating Digital Disruption The 2014 trends are out. The big predictions have been made.  Yet what does it all mean as most organizations anticipate another unpredictable year?  Since 2000, 52 percent of the companies in the Fortune 500 have either gone bankrupt, been acquired or ceased […]

Posted by R "Ray" Wang on February 18, 2014

20 Comments

News Analysis: HootSuite Acquires uberVU For Analytics And Enterprise Growth

HootSuite Prepares For Enterprise Growth On January 22nd, 2014, Hootsuite announced its acquisition of analytics provider uberVU for an undisclosed sum. The Bucharest, Romania and Cambridge, MA based software company brings 42 employees and over 200 customers to HootSuite. Key insights for customers and prospects include: uberVu provides Hootsuite with enterprise class analytics. uberVU’s technology […]

Posted by R "Ray" Wang on January 22, 2014

0 Comments

News Analysis: Microsoft Dynamics CRM Acquires Parature For Customer Service Capabilities

Dynamics CRM Gains Key Technology and Team To Take Existing Customer Care Assets To Next Level On January 7th, 2014, The Microsoft Dynamics CRM team announced a definitive agreement to acquire Herndon, VA based Parature for an undisclosed sum.  This acquisition is Microsoft Dynamic’s CRM’s largest to date. Parature is an East Coast software start-up […]

Posted by R "Ray" Wang on January 6, 2014

3 Comments

News Analysis: Verint Announces Intent To Acquire Kana For $514M

Verint Adds to Vovici and Contact Center Assets To Expand Customer Engagement Offerings On January 6th, Melville, NY based Verint® Systems announced a $514M intent to acquire Sunnyvale, CA, KANA Software.  Verint is a software vendor with a core in analytical software.  Verint’s core offerings provide enterprise intelligence and security intelligence.  The acquisition is significant […]

Posted by R "Ray" Wang on January 6, 2014

7 Comments

Tuesday’s Tip: Seven Lessons Learned In Customer Experience Strategies During A Data Breach (such as Target’s)

Every Brand Should Have A Plan For A Data Breach The confluence of centralized personally identifiable information, reliance on digital channels, ease of hacking of magnetic stripes, and the application of the Willy Sutton rule ( a.k.a. you rob banks because that’s where the money is) improve the odds that many organizations will face a […]

Posted by R "Ray" Wang on December 24, 2013

1 Comment

News Analysis: Salesforce 1 Signals Support For Digital Business at #DF13

Salesforce Seeks To Tackle Digital Business At Dreamforce Over 125,000 virtual and physical registrants descend on San Francisco the week of November 17th for Dreamforce 13, a future of technology meets SXSW event.  One day in advance of the largest enterprise software event of its kind, Salesforce.com announces Salesforce 1 (see Figure 1).  The Salesforce […]

Posted by R "Ray" Wang on November 17, 2013

4 Comments

Monday’s Musings: The Chief Digital Officer In The Age Of Digital Business

Market Leaders and Fast Followers Prepare for Digital Business In 2014 Conversations at Constellation’s Connected Enterprise last week validate a larger trend in the market place.  The audience of 220+ early adopters with 75% representing line of business and 25% in IT highlighted the convergence of the five forces of consumerization described in 2009 and […]

Posted by R "Ray" Wang on November 4, 2013

8 Comments

Event Report: Day 1 At Oracle Open World 2013: The Quest For Innovation #oow13

Past Oracle Open Worlds Have Disappointed Customers and Partners Let’s be frank.  The past five years at Oracle Open World have disappointed even the faithful.   The over emphasis on hardware marketing and revisionist history on cloud adoption bored audiences.  The $1M paid advertorial keynotes had people walking out on the presenters 15 minutes into the […]

Posted by R "Ray" Wang on September 22, 2013

2 Comments

News Analysis: Kana Express 13 Addresses Omni-Channel Customer Service for Mid-Market

Just 14 months after announcing the acquisition of Trinicom, Kana has revealed the latest release of its cloud customer service suite for the mid-market, Kana Express.   Released on June 27, 2013, the new product reflects the company’s mission “To provide leading customer service solutions that empower our customers to create experiences that count, for their […]

Posted by R "Ray" Wang on June 29, 2013

3 Comments

Event Report: #InforSummit Reveals More Than A Redesigned Infor

Changes at Infor More Than Cosmetic Analysts and tech watchers gathered on Valentine’s Day, February 14th, 2013, for Infor Summit, a progress check on Infor, the third largest independent applications vendor in the market.  While many customers may not have heard of Infor, most have heard of the brands it has acquired over the last […]

Posted by R "Ray" Wang on February 17, 2013

1 Comment

Press Release: Gavin Heaton Joins Constellation Research to Provide Digital Marketing Research and Advisory Services

Digital Media Luminary to Launch Constellation’s Newest Research Theme, Digital Marketing Transformation SYDNEY, AUSTRALIA – Constellation Research, Inc., the award-winning research and advisory firm focused on helping clients navigate emerging and disruptive technologies announced today the addition of esteemed digital media pioneer, Gavin Heaton to the research team as Vice President and Principal Analyst. Heaton […]

Posted by R "Ray" Wang on September 6, 2012

0 Comments

Monday’s Musings: The New Engagement Platform Drives The Shift From Transactions

Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect.  Mobile has given us the ability to interact any time and anywhere.  Cloud delivers access points to us with a rich array of content and information.  Big data provides us with the context […]

Posted by R "Ray" Wang on August 27, 2012

23 Comments

Trends: The Battle For CMO Mind Share

Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015.   While IT budgets continue to stay flat, marketing budgets are up.  Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012.  Consequently, the heat […]

Posted by R "Ray" Wang on August 2, 2012

15 Comments

News Analysis: IFS Acquires Metrix To Boost Mobility And Service Management

Mobility and Scheduling Play A Key Role In IFS Service Management Strategy On May 23rd, IFS acquired Metrix, a service management and mobility vendor headquartered in Waukesha, Wisconsin.  IFS adds 90 customers with Metrix.  Key highlights of the acquisition include: Expansion into new markets. Metrix Service Management provides a field service management and depot repair […]

Posted by R "Ray" Wang on June 13, 2012

1 Comment

Event Report: Clarabridge Customer Connections 2012 #cbc312

Clarabridge “Turns Up The Heat” On Delivering Context For Customer Experience CEO, Sid Banderjee, opened up Clarabridge‘s 4th annual user conference to 350 customers at the Doral Golf & Spa in Miami, FL on March 5th, 2012.  Clarabridge, a sentiment and text analytics software provider helps companies discern insight from their text based customer feedback […]

Posted by R "Ray" Wang on April 9, 2012

0 Comments