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Research Summary: The Correct Way to Use Customer Data

My latest report, Customer Data: The Missing Link to Customer Success explains how successful organizations will utilize customer data to power their business initiatives in the digital era. Customer data is your organization’s most strategic asset. Use it the right way to rise above your competitors, delight your customers, and create a sustainable digital business. Constellation’s seven-step customer data framework […]

Posted by R "Ray" Wang on May 6, 2015

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Monday’s Musings: Trends In The Top Software Insider Posts of 2012 (#softwareinsider)

Thank You For Your Support SoftwareInsider.org generated almost 10 million page views in 2012 (see Figure 1).  This does not include syndication through Constellation Research, Forbes (discontinued in 2012), Enterprise Irregulars, Computerworld UK, and other great media partners. Figure 1.  Software Insider Achieved 9.8M Page Views for 2012 Classic Posts Address The Key Fundamentals In […]

Posted by R "Ray" Wang on January 3, 2013

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Event Report: CRM Evolution 2012 #CRME12

CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th.  Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the […]

Posted by R "Ray" Wang on August 14, 2012

13 Comments

Executive Profiles: Disruptive Tech Leaders In Social Business – Rob Tarkoff
, Lithium Technologies

Welcome to an on-going series of interviews with the people behind the technologies in Social Business.  The interviews  provide insightful points of view from a customer, industry, and vendor perspective.  A full list of interviewees can be found here. Rob Tarkoff, President and CEO Lithium Technologies Biography Rob Tarkoff is president and CEO of Lithium […]

Posted by R "Ray" Wang on October 4, 2011

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Tuesday’s Tip: Three Quick Steps To Capture Social Customer Data

Organizations Must Overcome Four Fears To Master Social Customer Data Over the past few weeks, I’ve been criss-crossing the country on a multi-city speaking tour talking about the strategic value of customer data. (In full discloure, the tour is sponsored by Informatica).  As we talk about the implications of social media and customer data, inevitably […]

Posted by R "Ray" Wang on May 17, 2011

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Monday’s Musings: Using MDM To Build A Complete Customer View In A Social Era

Customers Have Evolved… Has Your Organization? Right now customers and prospects probably ignore your organization’s marketing messages because mass marketing campaigns lack relevancy. Right now most customers answer each other’s questions because your customer service and support agents lack the authority or knowledge to resolve issues. Right now prospects ask each other what they think […]

Posted by R "Ray" Wang on May 9, 2011

36 Comments

Trends: Master Data Management 2010 – Focus On Outcomes Drives Push For Value

Market pressures and organizational maturity drives new master data management (MDM) trends Conversations with 31 leading edge organizations seeking business transformation highlight shifts in the MDM trends of the past.  Organizations awash in data need to move beyond the clutter and get to the information.  More data does not equate to more information.  In order […]

Posted by R "Ray" Wang on October 26, 2009

9 Comments

Monday’s Musings: Why Every Social CRM Initiative Needs An MDM Backbone

Proliferation and access to new social tools creates significant challenges for organizations Organizations engaged in Social CRM initiatives often start out by monitoring the chatter and conversation across a few platforms and channels such as Facebook and Twitter.  As these organizations increase their savviness, they quickly realize the enormity of the challenge.  The exponential number […]

Posted by R "Ray" Wang on August 31, 2009

15 Comments

Best Practices: Debunking Eight CRM Myths

When I read about CRM failure rates, I tend to focus on the positive – a majority of companies now are at least somewhat satisfied with their CRM deployments. Why?  The front office is full of free-wheeling knowledge workers — impatient, process-averse, and led by revolving door executives.  So, why are the expectations so much […]

Posted by Erin Kinikin on August 25, 2009

9 Comments

Posted by R "Ray" Wang on February 2, 2009

6 Comments

Monday’s Musings: A Year of Extremes Brings Us Back Full Circle to the Beginning of the Dot.Com Bust

With a few days left in the year, it’s hard to believe that 2008 is almost over.  Just like our paltry .401K’s and lowered gas prices, it’s like we reverted to the Dot Com bust.  Extreme contrasts in positions and tremendous change made 2008 both exciting, suspenseful, and frankly sobering like 2002.  In fact, it […]

Posted by R "Ray" Wang on December 29, 2008

4 Comments

Event Report: Siperian Masters 2008 – Customers Confirm Multi-Entity MDM Trends

(Photo: Siperian Masters’08 registration area.  Copyright © 2008 R Wang. All rights reserved.) About 200 attendees were present as Ramon Chen, VP of Marketing, kicked off the event to the theme of adventurers and pioneers in MDM at the Bridgewater Marriott (New Jersey).   CEO, Peter Caswell, led the keynote session with a view on where […]

Posted by R "Ray" Wang on October 22, 2008

1 Comment

Event Report: Initiate Exchange – Customers Confirm Latest Customer Hub/MDM Trends

Quick thoughts from Scottsdale.  Initiate as many you know is one of the leaders in the customer hubs/MDM market.  At their annual conference, Initiate Exchange, a few key trends emerged from conversations with customers and partners: Rapid deployment still key to securing buy-in a the business level. The registry style approach lends itself to demonstrating […]

Posted by R "Ray" Wang on October 2, 2008

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Vendor Event: Initiate Exchange 2008

Title: Initiate Exchange 2008 Location: Westin Kierland Resort, Scottsdale, AZ Link out: Click here Description: Initiate Exchange (formerly theHub Live) is the user conference dedicated to visionary Initiate customers, prospects and partners. You understand that Initiate technology enables you to elevate your business, providing accurate identification, better customer service, streamlined processes and more. At Initiate […]

Posted by R "Ray" Wang on September 28, 2008

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Speaking Engagement: How to Select the Right Customer Hub / CDI Solution

[lang_en]Title: Speaking Engagement: How to Select the Right Customer Hub / CDI Solution Location: Forrester Teleconference Link out: Click here Description: How To Select The Right Customer Hub/ CDI Solution Wednesday, October 08, 2008, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 UK time) Presented By: R “Ray” Wang Vice President, Principal Analyst Forrester Research, Inc. Cost: […]

Posted by R "Ray" Wang on September 25, 2008

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Speaking Engagement: Keynote: Moving From Pioneers to Business Innovators. The path to building pervasive MDM in your business

[lang_en]Title: Speaking Engagement: Keynote: Moving From Pioneers to Business Innovators. The path to building pervasive MDM in your business Location: Bridgewater Marriott, Bridgewater, NJ Link out: Click here Description: We are delighted to announce that the Siperian Masters 2008 International User Conference will be held Oct 21-22 at the Bridgewater Marriott in Bridgewater, New Jersey. […]

Posted by R "Ray" Wang on September 24, 2008

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