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News Analysis: Bunchball Gamifies Salesforce.com And Delivers Simplified Applets

Two New Products Improve Entry Points for Gamification Adoption Bunchball, a leading gamification vendor in the Silicon Valley, is best known for its Nitro gamification platform which organizations use to implement game mechanics across social networks, mobile applications, and websites.  Today the solution reaches more than 70 million unique users and creates 2.3 billion actions […]

Posted by R "Ray" Wang on August 24, 2011

6 Comments

Monday’s Musings: A Working Vendor Landscape For Social Business

Confusion Persists In The Social Business Market As with any new disruptive technology, the social business solution landscape faces a dynamic, confusing, and converging market. As vendors seek to grab mind share and market share, customers and prospects remain confused as to what are the right business problems to address with social business. However, rampant […]

Posted by R "Ray" Wang on August 15, 2011

4 Comments

Monday’s Musings: Real Time Versus Right Time And The Dawn Of Engagement Apps

Different Flavors Of Real-Time Result In Significant Implications. Many pundits, research insight folks, bloggers, and hand wavers keep talking about the need for real time in social business, analytics, mobile, and other disruptive technologies.  Given the volume of data, bandwidth constraints, and magnitude of business processes to be supported, is the notion of real time […]

Posted by R "Ray" Wang on June 20, 2011

10 Comments

Tuesday’s Tip: Three Quick Steps To Capture Social Customer Data

Organizations Must Overcome Four Fears To Master Social Customer Data Over the past few weeks, I’ve been criss-crossing the country on a multi-city speaking tour talking about the strategic value of customer data. (In full discloure, the tour is sponsored by Informatica).  As we talk about the implications of social media and customer data, inevitably […]

Posted by R "Ray" Wang on May 17, 2011

0 Comments

Monday’s Musings: Using MDM To Build A Complete Customer View In A Social Era

Customers Have Evolved… Has Your Organization? Right now customers and prospects probably ignore your organization’s marketing messages because mass marketing campaigns lack relevancy. Right now most customers answer each other’s questions because your customer service and support agents lack the authority or knowledge to resolve issues. Right now prospects ask each other what they think […]

Posted by R "Ray" Wang on May 9, 2011

36 Comments

Vendor Event: Informatica Customer Data Forum

Are you… A sales or marketing operations executive who’s struggling to get a single customer view across divisions or channels to make relevant cross-sell offers and increase revenue? A customer service or support manager who’s struggling to get a complete view of your customer’s relationship with your company to speed response times and boost customer […]

Posted by R "Ray" Wang on May 8, 2011

0 Comments

Vendor Event: Informatica Customer Data Forum

Are you… A sales or marketing operations executive who’s struggling to get a single customer view across divisions or channels to make relevant cross-sell offers and increase revenue? A customer service or support manager who’s struggling to get a complete view of your customer’s relationship with your company to speed response times and boost customer […]

Posted by R "Ray" Wang on May 1, 2011

0 Comments

Event Report: The Sentiment At Microsoft Convergence 2011

Refresh Cycle Reflects Bullish Outlook By Partners and Customers Microsoft Convergence kicked off over the weekend in Atlanta, GA at the Georgia World Congress Center.  With an anticipated increase in attendance, many new product announcements, and a technology refresh cycle in play, attendees seemed upbeat.  The event kicked off in true tradition including the must […]

Posted by R "Ray" Wang on April 10, 2011

11 Comments

Press Release: Customer Experience Expert And Veteran CIO, Jim Huser Joins Constellation Research, Inc.

Pacific Palisades, CA – March 8, 2011 12:25 PM (GMT -8:00) Pacific Standard Time Constellation Research Inc, an emerging and disruptive technologies research and advisory firm, announces the addition of Jim Huser as a VP & Principal Analyst in the research team.   Jim will focus on building the customer experience research agenda and driving […]

Posted by R "Ray" Wang on March 8, 2011

0 Comments

Monday’s Musings: Q1 2011 State of Social CRM and CRM From An EMEA Point Of View

Greeting from London!  It’s been a great surprise to enjoy the sunny and warm weather (by UK standards) as I readjust my body clock.  Thankfully, I’ve had a chance to catch up with a few new and old clients, several analysts, media moguls, and in real life meetups w/ close relationships (i.e. @grahamhill and @buchanla) […]

Posted by R "Ray" Wang on January 31, 2011

6 Comments

Best Practices: Applying Social Business Challenges To Social Business Maturity Models

Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools.  Individuals identify consumer tech innovations that impact […]

Posted by R "Ray" Wang on January 22, 2011

13 Comments

Research Report: Constellation’s Research Outlook For 2011

Organizations Seek Measurable Results In Disruptive Tech, Next Gen Business, And Legacy Optimization Projects For 2011 Credits: Hugh MacLeod Enterprise leaders seek pragmatic, creative, and disruptive solutions that achieve both profitability and market differentiation.  Cutting through the hype and buzz of the latest consumer tech innovations and disruptive technologies, Constellation Research expects business value to […]

Posted by R "Ray" Wang on January 4, 2011

4 Comments

Best Practices: Five Simple Rules For Social Business

Early Adopters And Pioneers Have Benefited From Social Across executive board rooms and even in living rooms, social business is all the rage.  In 2010, social crm (SCRM) and Enterprise 2.0 (E20) rose into mainstream conversation.  Despite the mindshare and awareness, a majority of business leaders have yet to begin these initiatives.  The good news […]

Posted by R "Ray" Wang on December 16, 2010

27 Comments

Event Report: Oracle Open World 2010 – The Wrap Up

Oracle Continues To Demonstrate Benefits From An Effective M&A Strategy A quick poll of 61 attendees at Oracle Open World 2010, revealed that 57.4% (35/61) of Oracle customers were positive, 29.2% (19/61) were neutral, and 10.8% (7/61) were negative about Oracle’s application strategy to date.  A continued stream of product enhancements and releases may be […]

Posted by R "Ray" Wang on September 26, 2010

3 Comments

Event Report: Oracle Open World 2010 – Beyond The Day 1 Hype

(Photo: Copyright © 2010 R Wang and Insider Associates, LLC. All rights reserved.) Oracle Day 1 Focused On Showcasing Both Software And Hardware Prowess The Day 1 keynote kick-off from Oracle’s CEO, Larry Ellison, touched on the wide spectrum of Oracle’s broad software and hardware portfolio.  Despite an over-emphasis on hardware and appliances, Oracle also […]

Posted by R "Ray" Wang on September 21, 2010

8 Comments

Research Report: Next Gen B2B and B2C E-Commerce Priorities Reflect Macro Level Trends

Recessionary Forces Challenge Organizations To Not Only Right Channel, But Also Personalize Organizations with e-commerce initiatives face a flurry of competitive forces that challenge existing assumptions put in place a decade ago.  On the operational efficiency front, organizations must battle reduced product margins, shorter product life cycles, greater pricing transparency, and increased friction in multi-channel […]

Posted by R "Ray" Wang on September 6, 2010

6 Comments

News Analysis: Lithium’s Acquisition of Scout Labs Ups The Ante in Social CRM

Social Media Monitoring Addition Adds Social Customer Insight To Lithium’s Community and Social CRM Offerings Lithium, a social CRM (SCRM) and community platform vendor announced today it had acquired Scout Labs, a social media monitoring (SMM) provider.  According to a variety of sources, the estimated purchase price for the deal ranged between 20 and 25 […]

Posted by R "Ray" Wang on May 11, 2010

12 Comments

News Analysis: Biz360 Acquisition Signals Attensity Group’s Move Into Social CRM

eService Meets Social Media Monitoring, A Natural Evolution To SCRM On April 28th, Attensity Group, an eService and semantic analytics provider announced its acquisition of Biz360, a social media monitoring (SMM) and community platform player.  Conversations with Attensity’s CMO, Michelle DeHaaf, highlight the importance of listening platforms in Attensity’s overall social CRM (customer relationship management) […]

Posted by R "Ray" Wang on May 4, 2010

2 Comments

Trends: Forget Parallel Computing…The Money is in Parallel Servicing

I know this will be hard to believe, but I am a nerd, a geek, a lover of all things technology.  Why, in the old days when Windows 3.x was just beginning I made a few extra dollars building computers from spare parts for fellow students (hey, it was way cheaper and popular back then), […]

Posted by Esteban Kolsky on January 8, 2009

4 Comments

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