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Research Summary: The Correct Way to Use Customer Data

My latest report, Customer Data: The Missing Link to Customer Success explains how successful organizations will utilize customer data to power their business initiatives in the digital era. Customer data is your organization’s most strategic asset. Use it the right way to rise above your competitors, delight your customers, and create a sustainable digital business. Constellation’s seven-step customer data framework […]

Posted by R "Ray" Wang on May 6, 2015

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Tuesday’s Tip: Focus On The Business Outcomes, Not Technology With Big Data

The Why Behind Big Data Starts By Asking What’s The Business Outcome So organizations have lots of data.  New techniques have emerged to correlate big data.  Enamored by the potential of big data, leaders are now reinvesting in technologies to find hidden nuggets of insights with the business goals of: Mitigating regulatory risks Identifying operational […]

Posted by R "Ray" Wang on February 26, 2013

2 Comments

Tuesday’s Tip: The Big Question In Big Data Is…What’s The Question?

All The Current Talk Of Big Data Technology Misses The Point The hype around big data has crescendoed to the levels of SOA in the early 2000’s, cloud in the late 2000’s, and social in the past few years.   Unfortunately the hype is creating three main pitfalls: A morass of confused definitions. In fact a […]

Posted by R "Ray" Wang on June 19, 2012

29 Comments

Monday’s Musings: Why Are Innovative CIO’s Betting Less On Cloud And Virtualization?

Innovative CIO’s Betting On Disruptive Technologies That Impact Enterprise Business Value In the Four Personas of the Next Gen CIO published March 3, 2012, four personas of the CIO were identified: Chief Infrastructure Officer, Chief Integration Officer, Chief Intelligence Officer, and Chief Innovation Officer (see Figure 1).  This research of 79 progressive CIO’s identified the […]

Posted by R "Ray" Wang on May 7, 2012

5 Comments

Monday’s Musings: Beyond The Three V’s of Big Data – Viscosity and Virality

Revisiting the Three V’s of Big Data It’s time to revisit that original post from July 4th, 2011 post on the the Three V’s of big data.  Here’s the recap: Traditionally, big data describes data that’s too large for existing systems to process.  Over the past three years, experts and gurus in the space have […]

Posted by R "Ray" Wang on February 27, 2012

18 Comments

Monday’s Musings: The Three V’s of Big Data

The Three V’s Traditionally Define Big Data Traditionally, big data describes data that’s too large for existing systems to process.  Over the past three years, experts and gurus in the space have added additional characteristics to define big data.   As big data enters the mainstream language, it’s time to revisit the definition. Volume. This […]

Posted by R "Ray" Wang on July 4, 2011

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Monday’s Musings: Using MDM To Build A Complete Customer View In A Social Era

Customers Have Evolved… Has Your Organization? Right now customers and prospects probably ignore your organization’s marketing messages because mass marketing campaigns lack relevancy. Right now most customers answer each other’s questions because your customer service and support agents lack the authority or knowledge to resolve issues. Right now prospects ask each other what they think […]

Posted by R "Ray" Wang on May 9, 2011

36 Comments

Research Report: Constellation’s Research Outlook For 2011

Organizations Seek Measurable Results In Disruptive Tech, Next Gen Business, And Legacy Optimization Projects For 2011 Credits: Hugh MacLeod Enterprise leaders seek pragmatic, creative, and disruptive solutions that achieve both profitability and market differentiation.  Cutting through the hype and buzz of the latest consumer tech innovations and disruptive technologies, Constellation Research expects business value to […]

Posted by R "Ray" Wang on January 4, 2011

4 Comments

Monday’s Musings: Why Next Gen Apps Must Improve Existing Activity Streams

Upcoming Data Deluge Threatens The Effectiveness Of Activity Streams Activity streams, best popularized by consumer apps such as Facebook and Twitter, have emerged as the Web 2.0 visualization paradigm that addresses the massive flows of information users face (see Figure 1).  As a key element of the dynamic user experiences discussed in the 10 elements […]

Posted by R "Ray" Wang on August 30, 2010

16 Comments