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Event Report: Customer Data Platform Takes Center Stage At Salesforce Connections 2019 #CNX19

Written with Nicole France @lnfrance Customer 360 Mantra Manifests In The Customer Data Platform Over 12,000 customers from 40+ countries convened at Chicago’s McCormick Center for the annual Salesforce Connections conference.  Stephanie Buscemi, CMO, welcomed the audience and key customers such as Congara, Pacers, and State Farm to the stage.  Key highlights from the event […]

Posted by R "Ray" Wang on June 19, 2019

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Event Report: FinancialForce Doubles Down On Customer-Centric ERP #FFCommLive19

PSA, Subscription Billing Power Customer Centric ERP Almost 600 customers, partners, and influencers joined the FinancialForce team in Las Vegas. May 7th to 9th, to experience the latest in professional services automation (PSA) and customer-centric ERP.  CEO and President, Tod Nielsen, kicked off its user conference at the Aria Resort and Casino in Las Vegas.  […]

Posted by R "Ray" Wang on May 10, 2019

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Event Report: Epicor Demonstrates New Chapter For Cloud ERP And Mid-Market Solutions at #EpicorInsights19

Growth Story On #CloudERP, Retail, And AI Shows PromiseAnd Key Milestones Photo: @rwang0 Epicor convened it’s annual user conference April 15-18 in Las Vegas.  The new management team showed a renewal in product and sales execution to over 3500 attendees.  Key announcements include: Release of EVA AI-Based virtual agent.  Powered by NLP, the new agent […]

Posted by R "Ray" Wang on April 21, 2019

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Event Report: Apple Formally Launches Services Strategy #AppleEvent

Services Revenue Mix Could Reach 20% By 2020 Photo: @rwang0 On March 25, 2019, Apple held its special event on services at the Steve Jobs Theater in Cupertino, CA to launch and/or revamp 4 key services including: Apple News+. New service adds 300 magazines, the Wall Street Journal and more publications to 875 million iPhone […]

Posted by R "Ray" Wang on March 25, 2019

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Event Report: Oracle ERP Cloud Gains Traction Among Customer Base And Net New Enterprises

Oracle Customers Move To Cloud ERP For Innovation And Industry Capabilities Photo: @rwang0 Oracle hosted its Modern Business Experience (MBX) and Modern Customer Experience (MCX) events at The Mandalay Bay Convention Center on March 19 – 21st in Las Vegas, Nevada.  Over the past two years, customers have received significant delivery of nearly 900 features […]

Posted by R "Ray" Wang on March 21, 2019

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Event Report: #Think2019 Showcases IBM’s Shift Back From Software To Services

IBM Gains Mojo On Cloud Vision and Shows Strength in Digital Ecosystems Dreaming of warmer pastures in Las Vegas and golf with colleagues, customers, partners, prospects, and employees slogged through the February rain of San Francisco in Moscone Center for the second iteration of IBM Think.  Think 2019 had many highlights beyond the lukewarm “second […]

Posted by R "Ray" Wang on February 13, 2019

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Research Report: What’s Top Of Mind From SAP Customers

Relevance And Value Lead The Inquiries About SAP From the criticism about indirect access to SAP Leonardo, the 2017 SAP landscape has been both gut-wrenching and transformational for clients. Rounded out by conversations at Americas’ SAP Users’ Group (ASUG), SAP Australia User Group (SAUG) and UK and Ireland SAP User Group (UKISUG) events, the top […]

Posted by R "Ray" Wang on December 19, 2017

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Monday’s Musings: Part 1 of 4 – What Top CMO’s Care About (Demand Gen Persona)

Top Trends for 2018 Highlight Greater Orchestration In March 2016, Constellation introduced four personas of the modern CMO (see Figure 1).  This framework provided CMO’s with a model to think about the role of strategy versus execution and audience development versus audience acquisition.   Over the past eight weeks, conversations with demand generation focused CMO’s […]

Posted by R "Ray" Wang on August 28, 2017

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Research Summary: Infor Partners with Clients to Deliver on Digital Transformation

Software Vendors and Services Providers Shift Value from Products and Services to Outcomes The convergence of software vendors and services providers foreshadows the challenges organizations face in the selection of digital transformation solutions.  The lack of pre-packaged, out-of-the-box solutions forces executives to focus not only on how the solutions are  designed but also on the […]

Posted by R "Ray" Wang on August 4, 2016

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Research Summary: The Algorithm of You – How IoT Transforms and Differentiates Customer Experience

Using the Internet of Things to Boost Revenue and Deliver a Brand’s Personalized Promise The Internet of Things (IoT) promises to revolutionize the way business is run and to create differentiated customer experiences. IoT allows for the processing of massive numbers of device events and for commingling those events with business and customer events. This […]

Posted by R "Ray" Wang on May 12, 2016

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Research Summary: HOLMES Puts Wipro in the Forefront of Cognitive Computing

Wipro HOLMES Delivers Next-Generation Services Built on Cognitive Computing Capabilities  Wipro is an information technology, consulting, and outsourcing firm serving more than 900 clients from the Fortune 1000. Wipro operates in more than 175 cities worldwide and generated $7.7 billion in revenue in its 2015-16 fiscal year. Its global workforce has more than 170,000 individuals. […]

Posted by R "Ray" Wang on May 10, 2016

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Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with […]

Posted by R "Ray" Wang on May 6, 2016

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Research Summary: Reltio Powers Data-Driven Applications on a Modern Platform-as-a-Service

Reltio Helps Partners and Customers Build Insight- Driven Applications and Data Services in the Cloud Privately-held Reltio, a Silicon Valley-based firm, offers Reltio Cloud, a modern data-management Platform as a Service (PaaS) that enables horizontal and industry- specific, data-driven applications. The platform also enables partners and end-user organizations to rapidly create their own data-driven apps. Data-driven apps […]

Posted by R "Ray" Wang on May 4, 2016

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Monday’s Musings: The Four Personas Of The Modern CMO In A Digital World

Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, Constellation identified shared common challenges in the transformation of their roles.  More importantly, with the support of new digital business models, an emerging set of challenges highlight the need to move beyond the classic 4P’s.   The top […]

Posted by R "Ray" Wang on April 11, 2016

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