Research Summary: The Correct Way to Use Customer Data
My latest report, Customer Data: The Missing Link to Customer Success explains how successful organizations will utilize customer data to power their business initiatives in the digital era. Customer data is your organization’s most strategic asset. Use it the right way to rise above your competitors, delight your customers, and create a sustainable digital business. Constellation’s seven-step customer data framework […]
News Analysis: New #IBMWatson Business Group Heralds The Commercialization Of Cognitive Computing. Ready For Augmented Humanity?
IBM Launches New Business Group In New York’s Silicon Alley On January 9th, 2014, on top of 4 World Trade Place, IBM CEO Ginni Rommety and long time veteran, but newly minted, IBM Watson Group Senior Vice President Michael Rhodin, announced IBM’s commitment to putting an entire business unit around Watson (see Figure 1). The […]
News Analysis: Salesforce 1 Signals Support For Digital Business at #DF13
Salesforce Seeks To Tackle Digital Business At Dreamforce Over 125,000 virtual and physical registrants descend on San Francisco the week of November 17th for Dreamforce 13, a future of technology meets SXSW event. One day in advance of the largest enterprise software event of its kind, Salesforce.com announces Salesforce 1 (see Figure 1). The Salesforce […]
Tuesday’s Tip: The Big Question In Big Data Is…What’s The Question?
All The Current Talk Of Big Data Technology Misses The Point The hype around big data has crescendoed to the levels of SOA in the early 2000’s, cloud in the late 2000’s, and social in the past few years. Unfortunately the hype is creating three main pitfalls: A morass of confused definitions. In fact a […]
News Analysis: Informatica Launches MDM 9.5
New Product Addresses The Social, Mobile, Cloud, and Big Data World The convergence of social, mobile, cloud, big data (analytics), and video/unified comms changes the playing field from transactional applications to engagement applications. The result – a sea change of new data types from structured and unstructured sources. With greater volumes of data, demand for […]
Monday’s Musings: 10 Mega Business Trends To Watch For In 2012
The Shift From Transaction To Engagement Ushers A New Era For Businesses. As organizations enter the evolution from transactional systems to engagement systems, a shift is happening in business (see Figure 1). Engagement requires a different design point and business model for success. Engagement must account for sense and response, massive social scale, conversation, new […]