Posts Tagged ‘Disruptive Tech Life Cycle’

Monday’s Musings: Understand The Four Organizational Personas Of Disruptive Tech Adoption

Pace of Innovation Exceeds Ability To Consume

Rapid innovation, flexible deployment options, and easy consumption models create favorable conditions for the proliferation of disruptive technology.  In fact, convergence in the five pillars of enterprise disruption (i.e. social, mobile, cloud, big data, and unified communications), has led to new innovations and opportunities to apply disruptive technologies to new business models.  New business models abound at the intersection of cloud and big data, social and mobile, social and unified communications, and cloud and mobile.

Unfortunately, most organizations are awash with discovering, evaluating, and consuming disruptive technologies.  Despite IT budgets going down from 3 to 5% year over year, technology spending is up 18 to 20%.  Why?  Amidst constrained budgets, resources, and time limits, executives are willing to invest in disruptive technology to improve business outcomes.  Consequently, successful adoption is the key challenge in consuming this torrent of innovation.  This rapid pace of change and inability to consume innovation detract organizations from the realization of business value.

Organizations Fall Into Four Personas Of  Disruptive Technology Adoption

A common truism in the industry is “Culture trumps technology”.  As organizations apply methodologies such as Constellation’s DEEPR Framework in improving adoption, leaders must first determine which of the four personas best fits their organization’s appetite for consuming and innovating with disruptive technologies.

The personas of disruptive technology adoption assess organizational culture in two key axes (see Figure 1).  The first is how incremental or transformational an organization looks at applying disruptive technology to business models.  The second assesses how proactive or reactive an organization is in carrying out new initiatives.  Based on these dimensions, the four personas include:

  1. Market leaders. Market leaders prefer to drive transformational innovation.  They look at technologies as enablers in disrupting business models.  They see competitive differentiation in delivering outcomes to customers. Market leaders accept failure as part of the innovation process.  They fail fast and move on.
  2. Fast followers. Fast followers prefer to react to the success of market leaders and their experiments.  When they sense success, they tend to jump in.  Fast followers do not like to fail and rapidly apply lessons learned from market leaders into their road maps.  Fast followers tend to deliver scale in the markets as a counter balance to arriving later in the market.
  3. Cautious adopters. Cautious adopters proactively deliver incremental innovation.  They tend to take a more measured approach and spend more time studying how they can improve an existing success than creating a transformational change.  Cautious adopters often come from regulated industries where security and safety are paramount objectives.
  4. Laggards. Laggards tend to procrastinate on applying innovations to their business models.  They prefer not be bothered by trends and will only react when the trends have moved beyond mainstream.  They see value in waiting as prices will drop over time as success rates increase over time.  Laggards enjoy waiting.

During the interviews and discussions with the 2012 Constellation SuperNova award participants, key questions emerged in the decision process on whether to adopt or pass on a disruptive technologies.  These questions aligned well with the four personas of disruptive technology adoption.

Figure 1.  Organizations Should Understand Which Persona Of Disruptive Tech Adoption Describes Them Best

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Event Report: Washington Ideas Forum (#IdeasForum) Highlights America’s Current Challenges

Washington Ideas Forum Creates A Convergence Of Thought Leaders
Influencers in politics, academia, and business converge once a year at the Washington Ideas Forum to discuss the challenges and potential solutions America faces.  This event held November 14th to November 15th pulled together over 1200 attendees and was sponsored by The Atlantic in partnership with The Aspen Institute and the Newseum.

The Day 1 morning sessions included a Post-Election outlook with:

  • Lawerence Summers and Al Hunt
  • Lindsey Graham, John McCain and Jonathan Karl
  • Joel Klein, Jack Markell, and Michelle Norris
  • Michael Bennet, Tom Coburn, and Martha Raddatz
  • Jose Andres, Sam Kass, and Corby Kummer

Day 1 afternoon fireside chats included conversations with:

  • Kevin Madden, Jennifer Psaki, and John Dickerson
  • Bill Burton, Trevor Potter, and James Bennet
  • Barney Frank and Andrew Ross Sorkin
  • Amy Klobuchar and Katty Kay
  • Jonathan Alter, David Maraniss, Ron Suskind, and Walter Isaacson
  • Julius Genachosksi and Walt Mossberg
  • Henry Crumpton
  • Bill Gates and David Leonhardt
  • Steve Case, Douglas Holtz-Eakin, Robert Kimmitt, Michael Porter, and Steve Clemmons
  • David Drummond and Katty Kay

Day 2 morning fireside chats include:

  • Chris Matthews
  • Marco Rubio and Major Garrett
  • Madeleine Albright and Jonathan Karl
  • Sheila Bair and Steve Clemmons
  • David Rubenstein and James Fallows
  • Gene Sperling and Chuck Todd
  • Nancy Pelosi and Margaret Carlson
  • Ed Rendell, Michael Steele, and Jonathan Alter
  • Ezekiel Emmanuel and Corby Kummer
  • Grover Norquist and Steve Clemmons
  • David Corn, Anne Gearan, Michael Hastins, Chuck Todd, and Richard Wolffe

(Photo: R Wang, All Rights Reserved)

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Event Report: Preview 2 – The Exclusive Market Maker 1:1 Keynote Interviews At Constellation’s Connected Enterprise 2012 (#CCE2012)

Think TED Meets Enterprise For The C-Suite – Constellation’s Connected Enterprise.

Constellation’s flagship event, Connected Enterprise 2012, starts November 9th to 11th, 2012.  This intimate innovation summit in Dana Point, CA (www.stregismb.com) is designed for senior business leaders who are attempting or successfully using disruptive technologies such as social business, cloud computing, mobile enterprise, big data and analytics, gamification, and unified communications/video to drive business value and transform business models.

Over 200 participants will enjoy this experiential 3-day, 2-night executive retreat that includes mind expanding keynotes from visionaries and futurists, interactive best practices panels, deep 1:1 20 minute interviews w/ market makers, rapid fire high energy new technology demos, The Constellation SuperNova Awards event, a golf outing, and an experiential companion program.

Join Us For Exclusive Market Maker 1:1 Keynote Interviews From The Industry’s Most Sought After Visionaires
Our theme for 2012 and 2013 centers on the “Art of the Possible”.  As part of the programming,  we have 4 exclusive keynote 1:1′s with market makers from Box, Microsoft, SAP, and Yammer.  I will have the privilege and honor of interviewing these market makers in a fast-paced but deep 20 minute format covering a wide range of issues including future vision, perspectives on enterprise innovation, and personal anecdotes.  These exclusive Market Maker 1:1 Keynote Interviews will be live streamed.  Here are the 2012 distinguished Market Maker 1:1 Keynotes:

Mike Ehrenberg, Microsoft Technical Fellow and Chief Software Architect for Microsoft Dynamics (November 9th at 4:15 pm PST)

Mike Ehrenberg is a Microsoft Technical Fellow, and chief technology officer (CTO) for Microsoft Business Solutions. He leads the work on long-term product strategy and on driving relationships between Microsoft Dynamics and the technology teams across Microsoft.

Ehrenberg joined Microsoft in 2003, after 25 years of business application development across banking and brokerage transaction systems, enterprise resource planning (ERP) for process manufacturing, and supplier relationship management (SRM) solutions. At Olivetti, he led the development of one of the first commercial banking systems for Windows. As CTO at Marcam, Ehrenberg drove the development of the first ERP product for Windows NT, deeply architected for the Microsoft platform. At Frictionless Commerce, he led development of one of the first complete SRM solutions deployable by design either on-premises or in the cloud.

Ehrenberg, his family and golden retriever Lucy live in Seattle and love spending time cycling, skiing, watching and playing soccer and cheering on the Boston Red Sox.

 

Dr. Vishal Sikka, Chief Technology Officer, SAP AG (November 10th at 9:25 am PST)

Dr. Vishal Sikka is member of the Executive Board of SAP AG and the Global Managing Board, heading technology and innovation for the company. Sikka has responsibility for technology and platform products, including database and technology especially the industry break-through in-memory database – SAP HANA, as well as analytics, mobile, application platform and middleware. He drives emerging technologies and advanced development for the SAP next-generation technology platform, applications and tools. He also oversees key technology partnerships, customer co-innovation, and incubation of emerging businesses. He has global responsibility for the SAP Research organization, academic and government relations.

In addition, Sikka has been chief technology officer (CTO) of SAP since 2007, responsible for the overall technology, architecture and product standards across the entire SAP product portfolio. Sikka is the author of “Timeless Software,” which underpins the SAP architecture and innovation strategy.

Sikka holds a doctorate in computer science from Stanford University in California, and his experience includes research in artificial intelligence, programming models and automatic programming, and information management and integration – at Stanford, at Xerox Palo Alto Labs, and as founder of two startup companies.

Adam Pisoni, Co-Founder, CTO, and Board Member of Yammer, Inc. (November 10th a 10:40 to 11:00 am PST)

Adam oversees engineering and software development at Yammer as Chief Technology Officer. He is considered a pioneer of the Enterprise Social Network (ESN) category and a visionary in organizational design and transformation.  Adam has played a pivotal role in
shaping Yammer’s iterative and data-driven design approach to product development, which is optimized for rapid innovation, usability and end user adoption. His leadership has helped Yammer achieve remarkable growth and global recognition for its rapidly-evolving
cloud service.

Adam has dedicated his career to building Internet companies. Prior to Yammer, he worked at Geni – a genealogy website, where the idea for Yammer was originally conceived. Before Geni, Adam worked at Shopzilla, and helped lead the company to its eventual sale to Scripps Networks.
Adam also co-founded and served as CTO of CNation, a web development consultancy with clients such as CBS MarketWatch, BizRate.com, Fox Interactive, Nissan of Japan and Honda. Cnation’s work for Honda earned them the 1997 Clio award for interactive design.

Aaron Levie, Co Founder and CEO

Aaron Levie is the CEO and co-founder of Box, which he originally created as a college business project with the goal of helping people easily access their information from any location. Box was launched from Aaron’s dorm room in 2005 with the help of CFO Dylan Smith. He is the visionary behind Box’s product and platform strategy, which is focused on incorporating the best of traditional content management with the most effective elements of social business software. He has spoken about content and collaboration tools at events such as Fortune Brainstorm Tech, Web 2.0, Dreamforce, Accenture Global Summit, South by Southwest, and Svase.

Aaron studied business at the Marshall School of Business at the University of Southern California before taking a leave of absence.

Come Join Us At CCE2012

Register for the event

Check out the full schedule:

Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 – 2012 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience!

Event Report: Preview 1 – The Keynotes At Constellation’s Connected Enterprise 2012 (#CCE2012)

Think TED Meets Enterprise For The C-Suite

We are almost 30 days away from Constellation’s flagship event -Connected Enterprise 2012!  This event from November 9th to 11th, 2012, celebrates innovation in the enterprise and the impact of disruptive technologies on business.  Our theme for 2012 and 2013 centers on the “Art of the Possible”.

This intimate innovation summit in Dana Point, CA (www.stregismb.com) is designed for senior business leaders who are attempting or successfully using disruptive technologies such as social business, cloud computing, mobile enterprise, big data and analytics, gamification, and unified communications/video to drive business value and transform business models.

Over 200 participants will enjoy this experiential 3-day, 2-night executive retreat that includes mind expanding keynotes from visionaries and futurists, interactive best practices panels, deep 1:1 20 minute interviews w/ market makers, rapid fire high energy new technology demos, The Constellation SuperNova Awards event, a golf outing, and an experiential companion program.

Building on the success of our event in 2011 and input from clients and attendees, this year’s themes align with our research themes:

  • The Future of Work
  • Next Generation Customer Experience
  • The Shift From Data To Decisions
  • Digital Marketing Transformation
  • Matrix Commerce
  • Technology Optimization and Innovation
  • The New C-Suite and Consumerization of IT

Learn From Thought Leaders At #CCE2012

Come hear from the world’s top thinkers.  We’ve assembled a wide range of experts who will touch on the key issues of our time.  Join us for an interactive Q&A session with:

Dr. Janice Presser, CEO and Principal of The Gabriel Institute. In 1984, two behavioral scientists – Dr. Janice Presser and Dr. Jack Gerber – set out to find an answer to the question “What really happens when people ‘team’ together?” Twenty-five years of research and testing, including nine years of software development, produced technology engineered to identify and organize the ways in which people interact in teams.  When you register for CCE 2012, you will have the opportunity to experience Teamability for yourself. Join Dr. Janice as she shares with you the new ‘metrics of teaming’ that emerge from this new technology, and the ways in which Teamability will play a critical role in the Future of Work. An interactive Q&A session with Dr. Presser and Mark Talaba, EVP and a Principal of The Gabriel Institute, will follow. Also check them out on IndieGogo as they crowd fund their next breakthrough.
Love Goel, CEO of GVG Capital and “Father of Multi-Channel Retail”. Love will dynamically describe the convergence of disruptive technologies and how this has created a seismic powershift.  Why? For the first time in human history, buyers of products and services have better information than purveyors at the point of purchase — eviscerating old business models and market leaders. Learn how innovative companies are exploiting this powershift to transform the consumer experience and their industries from banking to retail, and healthcare to media.
Tom Kelley, General Manager and Co-Founder of IDEO Design. Tom will be keynoting our SuperNova Awards ceremony speaking on key ingredients in the recipe for innovation and how Design Thinking and innovation go hand in hand.Tom’s presentation will highlight the meta-lessons his firm IDEO has learned from working with its B2B and B2C clients on thousands of innovation programs. He will describe how companies of all kinds can achieve renewed energy and improved agility by creating an environment in which creative problem solving contributes to innovation and growth
Linda Rottenberg, “Miss Davos”, Co-Founder and CEO of Endeavor Global. As the global landscape shifts, including the rise of growth markets, so does the role of managers within organizations. Linda will outline practical ways to cultivate a leadership style that spells success in the new global economy. Using inspirational examples, Rottenberg will explain: using chaos as a catalyst; designing products and services to be locally relevant; scaling teams (including decentralized ones) in a unified way; building trust in business relationships; and fostering “psychic equity” within a team or company to ensure shared goals.  Attendees  will also come away with practical tips for adopting an entrepreneurial mindset needed to succeed in the new “Innovation Generation.”
Michael Mandelbaum, Co-Author w/ Tom Friedman  “That Used to Be Us”. Michael will speak based on the ideas presented in Michael Mandelbaum and Thomas Friedman’s bestselling book, That Used to Be Us. Michael Mandelbaum, one of our leading foreign policy thinkers, offers both a wake-up call and a call to collective action. He will analyze the four challenges we face—globalization, the revolution in information technology, the nation’s chronic deficits, and our pattern of excessive energy consumption—and spell out what we need to do now to sustain the American dream and preserve American power in the world.
Anne Lise Kjaer, Futurist and Visionary Thinker of Kjaer Global. Kjaer’s presentation delivers insights into some of the key drivers shaping the mindsets of tomorrow’s people and highlight what marketers should consider to remain relevant and successful. Kjaer will look at how society and consumer will change in the age where social capital, people engagement and transparency sets the agenda for the 21st century businesses.

Part 2: Market Maker 1:1′s From The Industry’s Most Sought After Leaders

In our second preview, we’ll talk about the Market Maker 1:1′s we’ll be having with Aaron Levie of Box, Adam Pisoni of Yammer, Mike Ehrenberg of Microsoft, and Vishal Sikka of SAP.

Come Join Us At CCE2012

Register for the event

Check out the full schedule:

Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 – 2012 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience!

Monday’s Musing: Avoiding Social Media Fatigue Through Engagement

Social Media Moves From Ubiquitous Usage To Relevant Rationalization

Have we hit a social media plateau?  In recent client conversations on usage of social media, the trendsetters appear to be “socialed out”.   Most early adopters seem to be overwhelmed with their personal (Facebook, Google+), corporate (Yammer, Jive, Chatter, SharePoint), and professional (LinkedIn) social networks.  In fact, respondents feel that adding any additional network for anything social is quite overwhelming.  While early adopters are moving from ubiquitous usage to relevant rationalization, the majority remains in ubiquitous usage (see Figure 1).  Recent data on number of users at the Big 4 of social media show that we are in the middle of ubiquitous usage:

  • Facebook (901M users as of Feb 2012)
  • Twitter (500M users as of March 2012)
  • LinkedIn (161M users as of March 2012)
  • Google+ (100M users as of Feb 2012)

Early Adopters Facing Social Media Fatigue

As early adopters start rationalizing their networks, some are even pulling out.  From loss of interest in Google+, Empire Avenue, to even FaceBook, people have started to selectively choose networks to combat overload and social media fatigue.  The common theme – relevant rationalization by self-interest.   These trends parallel those for mail, phone, email, web and other disruptive technologies.  Going forward, users will move towards desensitization when the advertisers and companies abuse the channel by spamming users with an unwanted deluge of irrelevant offers.

The Bottom Line: Engage Users To Combat Fatal Fatigue In The Disruptive Tech Adoption Life Cycle

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