Tuesday’s Tip: Applying The Five Stages Of Adoption Towards SCRM Projects

Social CRM Faces Initial Adoption Hurdles From Management In 1969, Elisabeth Kübler-Ross introduced the “Five Stages of Grief” in her book, On Death and Dying. These five stages can be summed up as denial, anger, bargaining, depression, and acceptance.  When applied to disruptive technology adoption by organizations, the “Five Stages” framework provides clear insight in […]