Hard Times And Good Will Drive The Disownership Movement
From car sharing in the late 1990′s, to vacation rentals, to collaborative financing, the sharing economy has been inching it’s way into the forefront of the consumer’s minds. Since the late 2000′s, thought leaders such as Rachel Botsman, Lisa Gansky, Anne-Sophie Novel, have been chronicling the forces, underlying trends, and players behind the movement. During the past five years, several poster children have emerged including AirBnB, DogVacay, Fon, GetAround, LendingClub, Liquid (Spin Lister), Lyft, Neighborgoods, Poshmark, Relay Rides, SideCar, Task Rabbit, Zaarly, and ZipCar.
Also known as collaborative consumption, an April 2013 study by SunRunHomes, a solar leasing company, and Harris Interactive shows that more than half (52%) of a 2252 surveyed group of Americans, have rented, leased, or borrowed traditionally owned items in the last two years. These items include cars, white good appliances, vacation homes, heavy tools, house hold tools, solar panels, books/textbooks, and children’s apparel (see Figure 1). The survey reveals a uniform view that cuts across age groups and coastal biases. In fact, the top reasons people rent, lease, or borrow traditionally owned items were saving money (53%) and cutting down on maintenance and/or storage (39%).
Figure 1. Disownership Is Now The New Normal
<iframe src=”http://www.slideshare.net/slideshow/embed_code/18111939″ width=”479″ height=”511″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px” allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/SunrunHomeSolar/disownership-infographic” title=”Disownership Infographic” target=”_blank”>Disownership Infographic</a> </strong> from <strong><a href=”http://www.slideshare.net/SunrunHomeSolar” target=”_blank”>Sunrun</a></strong> </div>
Source: SunRunHomes and Harris Interactive Study
Future Matrix Commerce Models Must Account For New Mega Trends Such As The Sharing Economy