Posts Tagged ‘Internet of Things’

Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)

Constellation Applies A Futurist Framework To Guide 2014 Outlook and Beyond

Constellation’s research team uses a tried and true futurist framework that looks at the political, economic, societal, technological, environmental and legislative (PESTEL) shifts ahead (see Figure 1). The PESTEL model is used to synthesize the major trends and provides guidance on how Constellation approaches its seven key business themes over the next 2 to 3 years in:

  1. Consumerization of Technology and the New C-Suite
  2. Data to Decisions
  3. Digital Marketing Transformation
  4. Future of Work
  5. Matrix Commerce
  6. Next-Generation Customer Experience
  7. Technology Optimization and Innovation

The strategic assumptions from Constellation’s 2014 PESTEL framework form the basis for the business theme-led research.  Over the next 36 months, research from each business theme will factor these trends into the overall research agenda.  The goal in 2014 is to help clients not only navigate, but also dominate digital disruption.

In part 1, the focus was on the technological trends.

In part 2, the focus is on societal.

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See the February 27, 2014 webinar

Figure 1. PESTEL Approach Provides a Futurist Framework For Business Themes and Planning

Societal (S) Shifts Showcase the Digital Divide Ahead

Generational shifts by age and by digital proficiency will show up in force in 2014. A generation of millennials no longer seeks the same objectives as previous generations.  Lack of upward mobility and opportunity sow the seeds for societal disruption.  Furthermore, a fear of government intrusion along with a need for government programs creates a bipolar view on the role of government.  Hence, organizations must adapt to an ever-changing array of future business models based on dynamic demographic and psycho-graphic preferences.  The following five broad societal movements shape how individuals behave and play a strong role in influencing business model adoption (see Figure 2):

Figure 2.  Societal Shifts Showcase the Digital Divide Ahead

  1. Access trumps ownership in a sharing economy. From car sharing in the late 1990s, to vacation rentals to collaborative financing, the sharing economy has been inching its way into the forefront of the consumer’s mind.  Since, thought leaders such as Rachel Botsman, Lisa Gansky and Anne-Sophie Novel, have been chronicling the forces, underlying trends and players behind the movement.  Key success factors in this new business model require the identification of underutilized assets, optimization of value through time slicing of access, trading on the goodwill and generosity of others and building a reputation economy.  A sharing economy model is not for every industry, yet this trend may affect how products and services companies shift their offerings and business models in the next three to five years.
  2. Five generations of customers and workers driven by digital proficiency, not age. When discussing the future of work, most people  immediately jump to the discussion of millennials, Generation Y, Generation X, Baby Boomers, post war, etc.  However, under a shift to digital business, the generations are defined differently.  This segmentation describes how proficient people are with digital technologies and digital culture.  The five generations include digital natives, digital immigrants, digital voyeurs, digital holdouts and the digital disengaged.
  3. More…

Research Summary: Sneak Peaks From Constellation’s Futurist Framework And 2014 Outlook On Digital Disruption

Accelerated Pace of Change Creates the Perfect Storm for Dominating Digital Disruption

The 2014 trends are out. The big predictions have been made.  Yet what does it all mean as most organizations anticipate another unpredictable year?  Since 2000, 52 percent of the companies in the Fortune 500 have either gone bankrupt, been acquired or ceased to exist (Figure 1).  The pace of change has increased, competition has intensified and business models have been disrupted.  The only certainty is that change will accelerate.

Figure 1. Digital Disruption Has Demolished 52% of the Fortune 500 Since 2000

In fact, the digitalization of business is a key factor in this accelerated pace of change.  Information flows faster.  Most parties enjoy greater transparency, yet the digital divide makes transparency patchy.  Every node reacts more quickly.  The speed of execution as a differentiator has resulted in agility in delivering disrupting business models. Market leaders shift from selling products and services to promising outcomes and experiences.

Market leaders and fast followers want to know what trends will affect customer demand. How will these trends affect hiring decisions?  Are there new and emerging technologies that will power disruptive business models?  What factors will help organizations dominate digital disruption?  How does one stay safe in a world of digital exhaust?  What networks matter?  Who are my competitors, collaborators and co-innovators? How does one make sense of the disparate and often contradictory trends pointed out by experts, pundits and analysts?

Constellation Applies A Futurist Framework To Guide 2014 Outlook and Beyond

Constellation’s research team uses a tried and true futurist framework that looks at the political, economic, societal, technological, environmental and legislative (PESTEL) shifts ahead (see Figure 2). The PESTEL model is used to synthesize the major trends and provides guidance on how Constellation approaches its seven key business themes over the next 2 to 3 years in:

  1. Consumerization of Technology and the New C-Suite
  2. Data to Decisions
  3. Digital Marketing Transformation
  4. Future of Work
  5. Matrix Commerce
  6. Next-Generation Customer Experience
  7. Technology Optimization and Innovation

The strategic assumptions from Constellation’s 2014 PESTEL framework form the basis for the business theme-led research.  Over the next 36 months, research from each business theme will factor these trends into the overall research agenda.  The goal in 2014 is to help clients not only navigate, but also dominate digital disruption.

Download the report snapshot

Register for the Webinar February 27, 2014


Trends: [VIDEO] The Digital Business Disruption Ahead Preview – NASSCOM India Leadership Forum (#NASSCOM_ILF)

A 10-Minute Preview Video Interview Of The Digital Business Disruption Ahead From The #NASSCOM_ILF Team

On January 17th, 2014, the NASSCOM team interviewed Constellation Research about the digital disruption ahead.  The short 10 minute video covers key topics including:

  • Convergence of the five pillars of digital business drive the current digital disruption. The end of social, mobile, analytics, cloud, and UC (i.e. SMAC) as you know it.
  • The new ecosystems of digital business bring new opportunities. From GE’s industrial internet to mass personalization at scale, to augmented humanity, Constellation sees a new future beyond the traditional software ecosystems.
  • Everyone vs Amazon is becoming a reality. Insights on why everyone is competing with Amazon not only in retail, but also in the cloud, physical distribution, and media.
  • Mergers and acquisitions in software signal a maturing industry category. Large enterprise software companies no longer innovate fast enough and have to purchase startups for IP and growth.
  • Mobile first and cloud first drive key success factors. Constellation sees the need to move to mobile first in order to innovate and move at the speed of digital business change.
  • Service providers must focus on a higher stack. IT services firms traditionally deliver operations, maintenance, and transfer.  However the value add and higher margins are in design and build.
  • Preview of the Constellation Futurist Framework. Using a PESTEL model, Constellation provides a sneak peak in some of the big 2014 futurist trends.

VIDEO: The Digital Business Disruption Previw


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The Bottom Line: The Shift To Digital Business Disruption Will Forever Transform The Service Provider Landscape


News Analysis: VMware Signals Commitment To Mobility With $1.54B Intent To Acquire Airwatch

Mobile Management Consolidation Continues And VMware Accelerates Mobile Efforts

On January 22nd, 2014, VMware (NYSE: VMW) announced the intent to acquire Atlanta, GA based Airwatch for $1.54B.  More than just an acquisition of a leading enterprise mobile management (EMM) vendor, the acquisition represents a cornerstone for VMware’s mobile strategy for end user computing.  Should the deal close, co-founder Alan Dabbiere will report to VMware CEO Pat Gelsinger.  AirWatch will continue to be led by CEO John Marshall and included in VMware’s end-user computing group, led by General Manager, Sanjay Poonen.  Upon completion of the acquisition, the market impact is significant because:

  • AirWatch users breath a sigh of relief amidst rapid market consolidation and uncertainty. AirWatch is a leading enterprise mobile management (EMM) vendor with over 10,000 customers and 1600 employees. The company has received $200M+ in Series A funding, delivered a global presence with 10 global offices and 16 languages, and achieved over a 90% customer retention rate.  AirWatch brings a rich ecosystem of device manufacturers, feature set partners, resellers, mobile operators, and managed services providers.  Despite these successes, the EMM space faces rapid consolidation and AirWatch is a constant candidate for acquisition.

    Point of View (POV):
    Citrix’s acquisition of Zenprise foreshadowed the EMM market consolidation and the acquisition of MaaS360 (Fiberlink) by IBM in November 2013 created some concern for existing customers and prospects about AirWatch’s long term fate.  In addition, a price war in 2013 stalled a planned IPO process for AirWatch.  Many customers and prospects feared that AirWatch would remain the last EMM vendor standing.  Given the proposed management structure and VMware’s history of mergers and acquisition, AirWatch users should feel confident that the technology and team are in good hands and that VMware intends to invest and grow the business.
  • VMware gains a mobility foundation and moves from feature set to end point management. AirWatch’s EMM offerings cover a broad set of device and enterprise features.  Device features include MDM, MAM, MCM, MEM, SSO, OS Container, Enterprise Workspaces, App Wrapping/SDK, API Framework, and Device usage.  Enterprise features include API, PKI, DLP, NAC, Directory Services, Content Repositories, Event Management, SIEM, Business Workflow and Systems Management.  Other key areas include Platform Integration, Process Automation, Workflow Templates, and a Privacy Framework. More…

Quips: #CES2014 Preview – Trends In Digital Disruption For Consumers Center Around Mass Personalization At Scale

Consumer Trends Often Lead The Enterprise Space and CES Leads In Consumer Tech Trends

The Consumer Electronics Show begins Tuesday, January 7th, 2014 in Las Vegas.  Dubbed consumer tech’s largest event, Constellation expects to see a few big things for #CES14.  In fact, digital disruption is alive and well.  The five forces of consumer tech: social, mobile, cloud, big data and video converged early in the consumer space and has commoditized faster than ever.  Consumer tech often showcases what the art of the possible will be for the enterprise.  Five big categories for CES embody this digital disruption for consumers:

  1. Wearables go mainstream. The self quantification movement has gone from geek to chic fashion. Major fashion brands and pharma tech companies scramble to get the latest designs out.  Products range from smart watches, to bio monitoring devices, and to fitness tracking. Purpose built, these consumer devices will be the stars for CES this year.
  2. Internet of things drives data driven personalization at scale. The machine to machine and automation market is seeing a boost from home automation in lighting, entertainment, and security. The big push is to put sensors to create data driven products that can not only improve personalization but improve context and relevancy on devices.  The result will be smarter homes, smarter cars, smarter buildings, and lots of big data business models harnessed by the vendors.
  3. Video gets cheaper and better faster. 4K TVs go mainstream and price points drop.  Expect more and more OLED and lower price points. The Koreans have an edge here but don’t be surprised if someone else comes from out of the blue.  Integrated video with home entertainment and traditional PC’s are creating new form factors like Steambox in the living room.
  4. Maker movement expands accessibility. 3D printing and imaging improve in accessibility. The goal is to drive down price points, improve access, and drive up the ecosystem. Expect new business models to emerge that will enable more local production and mass personalization at scale.
  5. Robotics revolution. A host of consumer grade robotics enter the market.  The current wave cover hard labor automation, telematics, artifical intelligence, connected experiences, and simulated human relationships.  As cognitive computing improves, expect robotics to take advantage of these improvements to improve the overall interaction and self-learning.

The Bottom Line: Mass Personalization At Scale Is The Unwritten Theme of CES2014


Trends: 10 Trends for #Cloud Computing in 2014 To Dominate #Digital Disruption [Slide Share]

Ten Trends For Cloud Computing In 2014 To Dominate Digital Disruption

Constellation’s cloud computing research falls under the Tech Optimization and Innovation business theme and throughout other areas where applications are applied.  The trends for 2014 cover across the entire cloud stack.

Holger Mueller, VP and Principal Analyst, covers the impact of Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) as well as HR Technologies in the Future of Work.  R “Ray” Wang researches the impact of Cloud Computing on business strategy and the application landscape.

Below are the 2014 trends for Cloud Computing.  Join the Constellation experience as we set to help our clients dominate digital disruption.

<iframe src=”″ width=”600″ height=”400″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px” allowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”” title=”10 Trends for #Cloud Computing in 2014 To Dominate Digital Disruption” target=”_blank”>10 Trends for #Cloud Computing in 2014 To Dominate Digital Disruption</a> </strong> from <strong><a href=”″ target=”_blank”>R “Ray” Wang & Holger Mueller</a></strong> </div>

Your POV.

Do you have a cloud strategy?  Can you see how the cloud will help enable digital business disruption?   Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

Please let us know if you need help with your Cloud and Digital Business transformation efforts.  Here’s how we can assist:

  • Assessing cloud computing readiness
  • Developing your digital business strategy
  • Connecting with other pioneers
  • Sharing best practices
  • Vendor selection
  • Implementation partner selection
  • Providing contract negotiations and software licensing support
  • Demystifying software licensing


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Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 -2014 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience

Event Report: Day 1 At Oracle Open World 2013: The Quest For Innovation #oow13

Past Oracle Open Worlds Have Disappointed Customers and Partners

Let’s be frank.  The past five years at Oracle Open World have disappointed even the faithful.   The over emphasis on hardware marketing and revisionist history on cloud adoption bored audiences.  The $1M paid advertorial keynotes had people walking out on the presenters 15 minutes into the speech.  Larry Ellison’s insistence on re-educating the crowd on his points subsumed the announcements on Fusion apps.   Even the cab drivers found the audience tired, the show even more tiring.

Oracle went from hot innovative must attend event to has been while most industry watchers, analysts, and media identified shows such as Box’s BoxWorks,’s DreamForce, and Exact Target’s Connections as the innovation conferences in the enterprise.  These events such as Constellation’s Connected Enterprise, capture not only the spirit of innovation but also provide customers a vision to work towards.  Hence, most believe Open World could use much needed rejuvenation and a shot of innovation juju (see Figure 1.)

Figure 1. Oracle Open World Lights Up San Francisco From September 22nd to September 27th

“Next Slide Please”: Oracle Enters A Period Of Reinvention At #OOW13

Walking through the event on Saturday (Day 0) and today (Day 1), one will notice a slight change in the spirit of the event. While half the base is die hard Oracle Red Stack customers (i.e. those who grew up from database to middleware to apps), the good news is the other half of the Oracle customers who came in through acquisition (i.e. or some say by accident) are present in larger numbers.  These customers by acquisition sought best of breed, took more risks, and fought in some cases not to be on the Oracle Red Stack.

For Oracle to win the innovation battle, the company must win over the mind share of the Oracle customers by acquisition.  In fact, these customers represent the early adopters representing market leaders and fast followers while the core Oracle Red Stack is more cautious adopters and laggards (see Figure 2).  Market leaders and fast followers have key components required for successful building blocks of corporate IT and often have line of business leaders that push the envelope.  Oracle must tap into that spirit in order to move its base forward towards innovation.

Figure 2. Organizational DNA Determines Pace And Appetite For Disruptive Tech Adoption

Open World 2013 Attempts To Change The Tenor Of Oracle’s Outward Conversation

In the spirit of innovation, attendees can expect six distinct mega themes to emerge from this uber event catering to 60,000 physical attendees and potentially 100,000 online.

  1. More…

Press Release: Mobile Device Management and Veteran Infrastructure Analyst Charles Brett Joins Constellation Research, Inc.

Madrid, Spain – August 1, 2011
9:30 AM (GMT -5:00) Pacific Standard Time

Constellation Research Inc, a next generation research analyst and advisory firm helping clients achieve business value from emerging and disruptive technologies, announced today that Charles Brett has joined as a Vice-President & Principal Analyst. With over 25 years of industry experience, Charles has been a consultant, industry analyst and author covering in most areas involving software infrastructure, middleware and enterprise architecture. At Constellation he will start by focusing on Mobile App Management in the Enterprise (and application development) looking at how smart devices can be used in business and the issues associated. He will also cover virtualization, CEP/EP, and other infrastructure/ integration/middleware issues.

For 25+ years Charles Brett has focused on applying common sense to the application of technologies, especially software ones, in organizations of all sizes around the world. Though concentrating at Constellation on MDM (Mobile Device Management) he has previously consulted and worked with users and vendors on high performance, low cost processing (including organization-specific cloud-like computing), event processing/complex event processing (especially when combined with GPS), enterprise architecture (including automating the discovery and management of applications), plus integration of diverse systems, virtualization and how to cut costs and electronic publishing. He has an ongoing interest in automated metering for the electricity, gas and water industries. Specific sectors of interest and experience finance (especially systems supporting wholesale finance), telecommunications and energy (and its conservation).


Press Release: Advanced Analytics And Decision Services Pioneer Neil Raden Joins Constellation Research, Inc.

Santa Fe, New Mexico – July 19, 2011
1:30 PM (GMT -5:00) Pacific Standard Time

Constellation Research Inc, a next generation research analyst and advisory firm helping clients achieve business value from emerging and disruptive technologies, announced today that Neil Raden has joined as a Vice-President & Principal Analyst. With over 30 years of industry experience, Neil has served as a developer, consultant, and industry analyst in all areas of decision services including business intelligence (BI), information integration, data warehousing, statistical/predictive modeling, decision automation, and IT systems integration including architecture, planning, project management, and execution.

Neil was an instructor at the first TDWI (The Data Warehousing Institute) in 1995 and is a current member of the BBBT (Boulder BI Brain Trust). Neil is the author of over forty thought leadership papers and hundreds of articles. He is the co-author of the book “Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions” Prentice Hall, 2007.

Neil’s vast industry experiences include founding Hired Brain’s Inc and Archer Decision Sciences.  As President, he’s provided expertise in “classic” consulting services and implementation practices in BI, analytics, and decision management.  Areas of expertise include search, semantic technology and information integration, as well as operational BI, including real-time, decision automation, and closed loop systems.  Previous roles include Chairman of the Advisory Board at Sandia National Laboratories, Co-Founder of Smart Enough Systems, LLC, and Actuary for Property and Casualty at AIG.

Neil is one of the top analysts in his fields of coverage:

  • Advanced Analytics
  • Implications Of Big Data
  • Next Generation Data Warehouse
  • Decision Management
  • Clarifying Healthcare Outcomes Research
  • Genomics and Big Data


Press Release: Veteran Technology Industry Expert Michael Dortch Joins Constellation Research

Santa Rosa, California – July 12, 2011
7:30 AM (GMT -5:00) Pacific Standard Time

Constellation Research Inc, a next generation research analyst and advisory firm helping clients achieve business value from emerging and disruptive technologies, announced today that Michael Dortch has joined as a Vice-President & Principal Analyst.  With over 30 years of experience as an industry analyst, Michael has helped to empower information technology buyers, sellers and users by translating technology developments and trends into actionable business advice

Most recently, Michael has served as Principal Analyst and Managing Editor at, “an independent voice for technology-dependent people.” His clients have included disruptive technology purveyors such as FatWire (recently acquired by Oracle) and YouSendIt. Previously, Michael was Director of Research at, an online community for the sharing and exchange of business and technology expertise. While there, Michael helped to expand the Focus Expert Network to more than 5,000 affiliates serving more than 850,000 members, making a “Top 10 Business Web Site” as chosen by Crain’s “B2B Magazine.”

Michael is one of the top analysts in the fields of:

  • Cloud computing, including software as a service (SaaS), cloud-based storage and cloud security;
  • Marketing enablement technologies, including online experience optimization and customer relationship management (CRM) solutions;
  • Sensor-enabled networking technologies such as radio frequency identification (RFID) and the evolving “Internet of things;” and
  • Integration of legacy and disruptive business technology solutions and the processes used to manage them.

“I have spent my entire career helping business decision makers to succeed with modern, disruptive technologies from word processing and voice/data integration in the 1970s to social media and cloud computing today. I am thrilled to be able to add my experience, expertise and passion for user success to Constellation Research Group’s formidable research and advisory resources, and to make those resources available to my own clients”, said Michael Dortch

“We’re building on a tradition of bringing analysts who can serve executives in dealing with the pace of change and pragmatic solutions to disruptive technologies.  Michael brings a wide range of skill sets that help craft the holistic picture for clients”, stated R “Ray” Wang, Principal anslyst and CEO.

One of the “top 500 analysts using Twitter” as tracked by Technobabble 2.0, Michael has been a senior analyst at leading technology research firms Aberdeen Group, Robert Frances Group (RFG), and Yankee Group. In 1990, he wrote “The ABCs of Local-Area Networks”, a book published internationally in three languages.

Please join us in welcoming Michael and to the Constellation Research Family!

Twitter: @DortchOnIT
Geo: Santa Rosa / Sonoma County / California

About Constellation Research, Inc.
Constellation Research is a leading research analyst and advisory firm guiding organizations and their leaders through the hype and buzz of the latest disruptive technologies.  Constellation takes a holistic approach in achieving business value for board members, marketing, technology, operations, human resource, and finance executives.

The firm’s analysts deliver pragmatic, creative, and impactful research focused on business value, profitability, and market differentiation.  Research analysts bring real world experience, independence, and objectivity to our clients.  Most analysts bring over 2 decades of hands-on experience in working with senior leaders in enterprise organizations.

Constellation serves the needs of buyers and end users who seek insight, guidance, and advice in dealing with a dizzying array of disruptive business models and technologies.  The firm provide the bridge between legacy optimization and future innovation.  Constellation also advises sellers from both the buyer‚s point of view and how to deliver value to their customers.

Constellation builds partnerships with its clients.  The client and their organization’s success is Constellation’s only mission.

Press Contacts:

Contact the Media and Influencers relations team at for interviews with analysts.

Sales Contacts:

Contact David Stanley, Vice President of Business Development and Sales for more information on how to engage with Constellation Research, Inc.
• Email: David (at) ConstellationRG (dot) com.
• Office: 719.357.7826
• Twitter: @kiwigate

Research Report: Constellation’s Research Outlook For 2011

Organizations Seek Measurable Results In Disruptive Tech, Next Gen Business, And Legacy Optimization Projects For 2011

Credits: Hugh MacLeod

Enterprise leaders seek pragmatic, creative, and disruptive solutions that achieve both profitability and market differentiation.  Cutting through the hype and buzz of the latest consumer tech innovations and disruptive technologies, Constellation Research expects business value to reemerge as the common operating principle that resonates among leading marketing, technology, operations, human resource, and finance executives.  As a result, Constellation expects organizations to face three main challenges: (see Figure 1.):

  • Navigating disruptive technologies. Innovative leaders must quickly assess which disruptive technologies show promise for their organizations.  The link back to business strategy will drive what to adopt, when to adopt, why to adopt, and how to adopt.  Expect leading organizations to reinvest in research budgets and internal processes that inform, disseminate, and prepare their organizations for an increasing pace in technology adoption.
  • Designing next generation business models. Disruptive technologies on their own will not provide the market leading advantages required for success. Leaders must identify where these technologies can create differentiation through new business models, grow new profit pools via new experiences, and deliver market efficiencies that save money and time.  Organizations will also have to learn how to fail fast, and move on to the next set of emerging ideas.
  • Funding innovation through legacy optimization. Leaders can expect budgets to remain from flat to incremental growth in 2011. As a result, much of the disruptive technology and next generation business models must be funded through optimizing existing investments. Leaders not only must reduce the cost of existing investments, but also, leverage existing infrastructure to achieve the greatest amount of business value.


Research Report: How The Five Pillars Of Consumer Tech Influence Enterprise Innovation

Most Enterprise Software Vendors Fail To Deliver Innovation

Despite hundreds of billions wasted on failed research and development projects, most market influencers would agree that enterprise software vendors have produced a dearth of innovation over the past decade.  Vendors often cite UI re-skins, major functionality additions, integration of acquisitions, technology re-platforms, and weak attempts at faking cloud computing as innovations.  In fact, let’s call it what it is.  Only a handful of enterprise software vendors have truly innovated.   Many enterprise software vendors are fast followers.  Most are innovation laggards living off fat maintenance revenue streams.  Ask any product strategist where they gain their inspiration and they will all cite advancements in consumer technology; and not peer enterprise competitors.

Innovative Enterprises Push Forward Mostly On Their Own

During this year’s Information Week 500 event, conversations with over 50 leading business technology leaders highlighted the growing gap in innovation.  These next gen leaders demonstrated how they were turning to consumer tech advancements to influence their custom development efforts; and/or seeking emerging vendors with innovative offerings.

For example, Bill Martin, the CIO of Royal Caribbean showed how design thinking coupled with real-time analytics and on-board mobility could improve the cruise experience on the largest ship ever built.  Shawn Kleim, Director of Development at WetSeal, provided proof points on mobility and social convergence in driving retail sales and eCommerce in the highly competitive teen apparel market.  Dave Bent, Senior VP of eBusiness services and CIO of United Stationers, proved how a company could deliver cloud services to partners and create competitive advantage across a value chain.

A number of CIO’s showcased how they were taking advantage of the cloud with SaaS apps and private clouds. Others discussed their efforts to optimize costs using third party maintenance to pay for innovation.  The common lessons learned – most did not expect to gain market advantage from their existing and legacy vendors.  Innovations came from the consumer tech side and next generation solution providers.  Consumer tech advancements influenced business driven technology advancements.

Software And Tech Vendors Rush To Incorporate The Five Pillars Of Consumer Tech

Ten elements drive key design points for next generation apps.  These design points showcase how advancements in consumer tech now permeate the enterprise.  Design thinking concepts drive dynamic user experiences, business process focus, and community connectedness.  Based on existing research, deep dives into major vendor road maps, and validation with clients, five pillars of consumer tech have emerged as the foundation for future inspiration in the enterprise (see Figure 1):

Figure 1.  Five Pillars Of Consumer Tech Will Influence Enterprise Software Throughout The Next Decade