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News Analysis: Acquisition Brings Salesforce Customers To The Commerce Party

Salesforce Announces Intent To Acquire Demandware For $2.8B On June 1st, 2016, Salesforce signed a definitive agreement to acquire Burlington, Massachusetts based Demandware for $75.00 per share or around $2.8 billion in cash.  Constellation predicts a $10.01B market for matrix commerce solutions by 2020 as new digital platforms and network economies emerge.  Constellation’s  merger analysis […]

Posted by R "Ray" Wang on June 3, 2016

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Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with […]

Posted by R "Ray" Wang on May 6, 2016

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Monday’s Musings: The Four Personas Of The Modern CMO In A Digital World

Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, Constellation identified shared common challenges in the transformation of their roles.  More importantly, with the support of new digital business models, an emerging set of challenges highlight the need to move beyond the classic 4P’s.   The top […]

Posted by R "Ray" Wang on April 11, 2016

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Event Report: Marketo Moves From Revenue Management To Customer Engagement Platform #MKTGNation14

Marketo Moves Beyond Revenue To Customer Engagement Platform A growing realization that funnels are dead again (and again) in sales, marketing, service, and commerce drives a big shift in the digital business disruption.  In front of 6000 customers, prospects, influencers, and employees, Marketo’s CEO Phil Fernandez put to bed some myths about the mix of […]

Posted by R "Ray" Wang on April 11, 2014

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Event Report: #AdobeSummit Celebrates Digital Marketing From Creative To Commerce

Market Leaders And Fast Followers Celebrate Over A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted.  Fast forward eleven years to 2014, an estimated 5600+ customers, partners, influencers, and prospects gathered at the Salt […]

Posted by R "Ray" Wang on March 31, 2014

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Event Report: The Storify From #AdobeSummit

Market Leaders And Fast Followers Celebrate A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted.  Fast forward eleven years to 2014, an estimated 7000 customers, partners, influencers, and prospects gathered at the Salt Palace […]

Posted by R "Ray" Wang on March 28, 2014

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Tuesday’s Tip: Seven Lessons Learned In Customer Experience Strategies During A Data Breach (such as Target’s)

Every Brand Should Have A Plan For A Data Breach The confluence of centralized personally identifiable information, reliance on digital channels, ease of hacking of magnetic stripes, and the application of the Willy Sutton rule ( a.k.a. you rob banks because that’s where the money is) improve the odds that many organizations will face a […]

Posted by R "Ray" Wang on December 24, 2013

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