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Research Summary: Artificial Intelligence Delivers Mass Personalization In Commerce

Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them Over the past four decades, valiant attempts at personalization have failed due to the lack of relevant and intelligent automation.  Moreover, expectations of consumers and prospects have only grown.  The result – an expectations gap in personalization that manifests itself in fickler consumers […]

Posted by R "Ray" Wang on April 17, 2017

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Monday’s Musings: The Post #BREXIT Analysis, What’s Next?

UK Referendum Highlights Displeasure With Political Elites With almost 52% voting to leave, the surprise results of the June 23rd, 2016 referendum highlighted the 40 year shift from euro-centric to euro-skeptic among the average UK citizen (see Figure 1).  While many will attempt to blame the outcome on an ignorant non-urban voter, the results showed […]

Posted by R "Ray" Wang on June 27, 2016

1 Comment

News Analysis: Acquisition Brings Salesforce Customers To The Commerce Party

Salesforce Announces Intent To Acquire Demandware For $2.8B On June 1st, 2016, Salesforce signed a definitive agreement to acquire Burlington, Massachusetts based Demandware for $75.00 per share or around $2.8 billion in cash.  Constellation predicts a $10.01B market for matrix commerce solutions by 2020 as new digital platforms and network economies emerge.  Constellation’s  merger analysis […]

Posted by R "Ray" Wang on June 3, 2016

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Tuesday’s Tip: IOT and The Death Of OmniChannel Non-sense In Customer Experience

Stop Thinking In Channels And Start Thinking In Settings and Scenes As organizations realize they are no longer selling products and services but delivering on experiences and outcomes, the shift to delivering on a brand promise requires the ability to deliver mass personalization at scale. This is the heart of delivering digital business value.  However, […]

Posted by R "Ray" Wang on September 22, 2015

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Event Invitation: Webinar on The American Eagle Story- Competing On Experiences And Outcomes In A Mobile World

DELIVERING IN-STORE EXPERIENCES TO DIGITAL CUSTOMERS Join me Thursday, October 8th, 2015 from 12 to 1 pm PT for a webinar on customer experience in a mobile world. Only 37% of US brands rate their ability to achieve their eCommerce goals as very effective. As a result, most brands lack the ability to convert a […]

Posted by R "Ray" Wang on September 15, 2015

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Event Report: Sage Summit 2015 Shows A Refocus On The Future Of The SMB Customer

A New CEO Brings A New Outlook To Sage Over 7000 people waded through the humidity of New Orleans in July to hear what the new CEO Stephen Kelly had in mind for Sage.  Over the past three years, Sage has faced changes in product road maps, leadership changes, and partner programs.  As the company […]

Posted by R "Ray" Wang on July 29, 2015

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Event Report: Zuora’s #Subscribed15 Shows How Organizations Can Power Their Digital Transformation Initiatives

Subscribed15 Brings Together The Market Leaders and Fast Followers Of Digital Transformation Over 2,000 attendees convened May 20th – 21st, 2015 at the Hilton Union Square in San Francisco for the 5th annual Subscribed Conference.   The early adopters in the subscription economy and those seeking to build for a post-sale, on-demand, attention economy were treated […]

Posted by R "Ray" Wang on May 31, 2015

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Event Report: Insights Into The New NetSuite At SuiteWorld 2015

SuiteWorld Comes Of Disruptive Age Over 7,500 attendees convened at the San Jose McEnery Convention center for the 5th annual NetSuite SuiteWorld.   The four day event brought together customers, partners, and influencers among the ecosystem.  As one of the original cloud pioneers, the appropriate event theme focused on the impact of disruption.   Taking its own […]

Posted by R "Ray" Wang on May 9, 2015

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Event Report: Insights From #NRF15 Retail’s Big Show Highlight Need For Continuity Of Experience

Attendees Buoyed By Economic Recovery Optimism At This Year’s Big Show The 2015 annual big show brought 33,000+ attendees to New York to explore the future of retail.   From the movers and shakers in the brand world to the hot retail technology vendors, the mood was buoyant and the outlook more positive than in year’s […]

Posted by R "Ray" Wang on January 13, 2015

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Event Report: The Storify #CCE2014 TweetStream On #DigitalTransformation #DigitalBiz

Constellation’s Connected Enterprise Brings The World Of Digital Transformation To Life At the 4th annual executive innovation summit, Constellation hosted over 200 early adopters, pioneers, and innovators in digital transformation at the Ritz Carlton Half Moon Bay.  Digital transformation and business topics include: Consumerizaiton of IT Data to Decisions Digital Marketing Transformation Future of Work […]

Posted by R "Ray" Wang on November 1, 2014

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News Analysis: Adobe EchoSign’s Electronic Signatures Goes 100% Mobile

Frictionless Signatures Key To Matrix Commerce Success On September 16th, 2014, Adobe EchoSign announced native mobile e-signature capability for Android devices.  While EchoSign has been in the cloud for some time, and the iOS app has been out since December 2011,  the native capability in mobile allows over 37 million users to send documents for […]

Posted by R "Ray" Wang on September 28, 2014

1 Comment

News Analysis: Netsuite Acquires Venda For Digital Commerce And EMEA Expansion

Netsuite Sees Venda As Key To EMEA Expansion On July 17th, 2014, San Mateo, CA based NetSuite announced the acquisition of London based Venda for an undisclosed sum.  Since General Manager Andrew Lloyd’s arrival in January 2011, NetSuite has made several acquisitions to bolster its standing in the world of Matrix Commerce with OrderMotion in […]

Posted by R "Ray" Wang on July 21, 2014

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Call for Applications: SuperNova Awards for Leaders Disrupting Business Models With Digital Technologies

Deadline for applications August 1, 2014 The first awards to recognize pioneers, leaders, innovators who use technology to transform business In its fourth year, the Constellation SuperNova Awards will recognize seven individuals who demonstrate true innovation through their application and adoption of new and emerging technologies. As always, we’re searching for leaders and teams who have […]

Posted by R "Ray" Wang on July 1, 2014

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Tuesday’s Tip: Five Steps To Starting Your Digital Transformation Initiative

Cut Through The Hype and Get Started Over the past 12 months, Constellation has interviewed, researched, or assisted more than 50 market leaders and fast followers crafting a digital transformation strategy.  Regardless of industry, size of company, or geography, these early adopters share five common steps to success.  In each case, these steps provide the […]

Posted by R "Ray" Wang on May 26, 2014

6 Comments

Monday’s Musings: Why May 12th, 2014 Is One Of The Busiest Weeks In Enterprise Software Conferences

Ten Enterprise Software Events To Check Out And Follow The Week of May 12th, 2014 The Monday after Mother’s day was traditionally the week of the America’s SAP User Group and SAP’s big show, SAPPHIRENOW.  However, this year the 20,000 plus attendee and over 250 partner sponsored show moved to June 2nd in order to […]

Posted by R "Ray" Wang on May 11, 2014

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Event Report: #AdobeSummit Celebrates Digital Marketing From Creative To Commerce

Market Leaders And Fast Followers Celebrate Over A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted.  Fast forward eleven years to 2014, an estimated 5600+ customers, partners, influencers, and prospects gathered at the Salt […]

Posted by R "Ray" Wang on March 31, 2014

1 Comment

Event Report: The Storify From #AdobeSummit

Market Leaders And Fast Followers Celebrate A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted.  Fast forward eleven years to 2014, an estimated 7000 customers, partners, influencers, and prospects gathered at the Salt Palace […]

Posted by R "Ray" Wang on March 28, 2014

0 Comments

Event Report: #NRF14 Preview – Retail’s Big Show Hints At Lessons Learned In #MatrixCommerce

Retails Big Show Transformed For 2014 Over 29,000 people are expected to gather at the National Retail Federation’s big show (NRF) this Sunday, January 11th, 2014, in New York City.  #NRF14 brings the intersection of new retail business models, products, store concepts, technology, society, and culture together! A few big trends emerge based on conversations […]

Posted by R "Ray" Wang on January 11, 2014

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News Analysis: Sitecore Acquires Commerce Server In Quest Towards Customer Experience Management

Commerce Server Finds Its Logical Home On Wednesday November 20th, 2013, Copenhagen, Denmark based Sitecore acquired Ottawa, Canada based commerceserver.net for an undisclosed price.  Originally known as the Microsoft Siteserver and Commerce Server 2000, the product was orphaned by Microsoft,  then Ascentium, the key development partner were given the rights to further develop and market […]

Posted by R "Ray" Wang on November 22, 2013

1 Comment

News Analysis: Avangate Acquired By Francisco Partners For Matrix Commerce Capabilities

Digital Distribution Leader Gains West Coast VC Backing On October 7th, 2013, private equity firm, Francisco Partners acquired Avangate, a leader in digital commerce and subscription billing.  Avangate serves over 3,000 customers across more than 100 countries.  Avangate has experienced 70% year over year growth over the past six years.  The deal terms were not […]

Posted by R "Ray" Wang on October 12, 2013

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News Analysis: Zuora Raises $50M Series E Round, Rides #MatrixCommerce Wave

Zuora Rides The Wave In The Subscription Economy On September 5th, 2013, Foster City, CA based Zuora, announced $50 million in Series E capital.  The announcement has significant ramifications not only for Zuora’s self proclaimed subscription economy category, but also the broader business theme of matrix commerce because Zuora: Expanded the investor pool. Zuora successfully […]

Posted by R "Ray" Wang on September 5, 2013

3 Comments

Quips: Why Jeff Bezos Really Bought WaPo…Digital – Analog Convergence In Media, Advertising, and Commerce

There’s Always More To The Obvious Source: Bloomberg/Getty Images Over the past few weeks many have discussed the state of old media.  Since Jeff Bezos announcement to buy the Washington Post, the theories have run wild.  I thought I’d add to the analysis with a different point of view.  A few facts: The Washington Post […]

Posted by R "Ray" Wang on August 14, 2013

1 Comment

Research Summary And Speaker Notes: The Identity Manifesto – Why Identity Is At The Heart of Digital Business

Forward And Commentary Constellation Research keynoted at Ping Identity’s Cloud Identity Summit 2013 in July.  Gathered in front of the Identerati,  an Identity Manifesto was presented.  The research behind that manifesto has been summarized here in this summary.  The final big idea research report will offer insight into four of Constellation’s primary research themes, the […]

Posted by R "Ray" Wang on July 23, 2013

6 Comments

Trends: Seven Priorities In The Shift From CMO to Chief Digital Officer

Shift From CMO to CDO Is In Progress Today’s marketing strategies increasingly depend more on digital and on data than in the past.  With more data, marketers can measure against a new set of metrics that matter including: calculating return on promotional investment (ROPI), performing multivariable testing (beyond A/b) driving conversion rates and optimizing efforts, […]

Posted by R "Ray" Wang on March 6, 2013

8 Comments

Event Report: 2013 Capgemini India Analyst & Advisor Day #CGAR2013

Capgemini India Plays A Key Role In The Global Delivery Model Analyst and advisors gathered on February 12th, 2013 at Capgemini’s India headquarters located near the trendy and upmarket Powai suburbs of Mumbai.  Capgemini India’s CEO, Aruna Jayanthi welcomed guests with a perspective on Capgemini India’s progress.  With more than 40,000 people, the team plans […]

Posted by R "Ray" Wang on February 17, 2013

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Monday’s Musings: Trends In The Top Software Insider Posts of 2012 (#softwareinsider)

Thank You For Your Support SoftwareInsider.org generated almost 10 million page views in 2012 (see Figure 1).  This does not include syndication through Constellation Research, Forbes (discontinued in 2012), Enterprise Irregulars, Computerworld UK, and other great media partners. Figure 1.  Software Insider Achieved 9.8M Page Views for 2012 Classic Posts Address The Key Fundamentals In […]

Posted by R "Ray" Wang on January 3, 2013

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Monday’s Musings: Seven Basic Privacy Rights Users Should Demand For Social Business

Public Outrage Grows Over Lax Privacy Polices At Popular Social Networking Sites Recent actions by social networking leaders in the market place have brought new attention to a user’s privacy rights.  Despite the fact that these sites provide a freemium service to users, abuse and arrogance of a user’s privacy rights combined with user ignorance […]

Posted by R "Ray" Wang on January 15, 2012

3 Comments