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Research Summary: The Correct Way to Use Customer Data

My latest report, Customer Data: The Missing Link to Customer Success explains how successful organizations will utilize customer data to power their business initiatives in the digital era. Customer data is your organization’s most strategic asset. Use it the right way to rise above your competitors, delight your customers, and create a sustainable digital business. Constellation’s seven-step customer data framework […]

Posted by R "Ray" Wang on May 6, 2015

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News Analysis: VMware Signals Commitment To Mobility With $1.54B Intent To Acquire Airwatch

Mobile Management Consolidation Continues And VMware Accelerates Mobile Efforts On January 22nd, 2014, VMware (NYSE: VMW) announced the intent to acquire Atlanta, GA based Airwatch for $1.54B.  More than just an acquisition of a leading enterprise mobile management (EMM) vendor, the acquisition represents a cornerstone for VMware’s mobile strategy for end user computing.  Should the […]

Posted by R "Ray" Wang on January 22, 2014

1 Comment

Event Report: Informatica Analyst Day Reveals A Growth Strategy

Informatica Sets The Stage For A New Chapter In Its History Informatica held its annual industry analyst day February 26th to 27th, 2013 at the Rosewood Sandhill in Menlo Park.  The event showcased Informatica’s go-forward strategy and road map for growth over the next three years. Key highlights include: Capturing a $6.5B market opportunity in […]

Posted by R "Ray" Wang on March 18, 2013

1 Comment

Product Review: Informatica Addresses The Impending Big Data Challenge With Release 9.1

Big Data Emerges As A Challenge In A World Of Unstructured Data Proliferation Data volumes continue to explode with a proliferation of devices, social media tools, video usage, and emerging forms of both structured and unstructured data.  The rate of data explosion may be occurring faster than Moore’s Law.  Organizations now face a significant challenge […]

Posted by R "Ray" Wang on June 13, 2011

2 Comments

Tuesday’s Tip: Three Quick Steps To Capture Social Customer Data

Organizations Must Overcome Four Fears To Master Social Customer Data Over the past few weeks, I’ve been criss-crossing the country on a multi-city speaking tour talking about the strategic value of customer data. (In full discloure, the tour is sponsored by Informatica).  As we talk about the implications of social media and customer data, inevitably […]

Posted by R "Ray" Wang on May 17, 2011

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Monday’s Musings: Using MDM To Build A Complete Customer View In A Social Era

Customers Have Evolved… Has Your Organization? Right now customers and prospects probably ignore your organization’s marketing messages because mass marketing campaigns lack relevancy. Right now most customers answer each other’s questions because your customer service and support agents lack the authority or knowledge to resolve issues. Right now prospects ask each other what they think […]

Posted by R "Ray" Wang on May 9, 2011

36 Comments

Research Summary: Software Insider’s Top 25 Posts For 2010

Themes In 2010 Reflected The Buy Side Demand For Both Optimization and Innovation Technology buyers in 2010 focused most of their priorities on finding cost savings through legacy optimization, navigating a flurry of disruptive technologies, and designing/experimenting with new business model innovations.  Consequently, the top 25 posts for 2010 reflected these 3 major themes: Legacy […]

Posted by R "Ray" Wang on January 2, 2011

2 Comments

Research Report: Rethink Your Next Generation Business Intelligence Strategy

BI Solutions Must Address The Information Management Matrix A confluence of changing business requirements and on-going vendor consolidation leads many organizations to rethink their business intelligence (BI) strategies.  Many buyers face decisions to move beyond departmental solutions or to stay with an integrated apps based BI solution.  Meanwhile, some buyers must decide whether or not […]

Posted by R "Ray" Wang on June 28, 2010

14 Comments

News Analysis: Biz360 Acquisition Signals Attensity Group’s Move Into Social CRM

eService Meets Social Media Monitoring, A Natural Evolution To SCRM On April 28th, Attensity Group, an eService and semantic analytics provider announced its acquisition of Biz360, a social media monitoring (SMM) and community platform player.  Conversations with Attensity’s CMO, Michelle DeHaaf, highlight the importance of listening platforms in Attensity’s overall social CRM (customer relationship management) […]

Posted by R "Ray" Wang on May 4, 2010

2 Comments

News Analysis: IBM Acquires MDM Leader Initiate Systems For Public Sector and Healthcare Prowess

IBM Adds A Leading Customer Data Integration/MDM Pioneer To Its Master Information Management Arsenal With arguably 10 master information management acquisitions since 2003, IBM continues to push towards its goal of adaptive master data management (MDM) (see Figure 1).  The recent acquisition of Initiate Systems comes after the heals of Oracle’s purchase of SilverCreek Systems […]

Posted by R "Ray" Wang on February 3, 2010

1 Comment

News Analysis: Siperian Acquisition Vaults Informatica Into An MDM Leadership Position

Informatica Enters The Battle For Master Data Management Dominance As with any best of breed market, only a few will survive and even fewer will succeed.  Despite a leading offering, Siperian’s faced a rocky financial situation over the past 12 months.  Many suitors pursued Siperian but in the end Informatica’s $130M acquisition of Siperian took […]

Posted by R "Ray" Wang on February 1, 2010

7 Comments

Tuesday’s Tip: 10 Cloud and SaaS Apps Strategies For 2010

Keep In Mind Basic Rules Still Apply Regardless Of Deployment Option The proliferation of SaaS solutions provides organizations with a myriad of sorely needed point and disruptive solutions.  Good news – business users can rapidly procure and deploy, while innovating with minimal budget and IT team constraints.  Bad news – users must depend more on […]

Posted by R "Ray" Wang on December 22, 2009

18 Comments

Trends: Master Data Management 2010 – Focus On Outcomes Drives Push For Value

Market pressures and organizational maturity drives new master data management (MDM) trends Conversations with 31 leading edge organizations seeking business transformation highlight shifts in the MDM trends of the past.  Organizations awash in data need to move beyond the clutter and get to the information.  More data does not equate to more information.  In order […]

Posted by R "Ray" Wang on October 26, 2009

9 Comments

Friday’s Feature: D&B Purisma Launches First Step To Hosted MDM Solution

Complete Customer Addresses Today’s Market Conditions On October 5th, D&B Purisma Solutions group announced its first hosted business data management app.  When generally available in November 2009, Complete Customer will deliver a customer database that will be self managed by organizations departments.  Organizations and their departments will take ownership of their data in a hosted […]

Posted by R "Ray" Wang on October 9, 2009

0 Comments

News Analysis: Jive and Radian6 Partner – Great For Business, But Could Fragment IT Systems

This post was collaboratively written on a wiki with my colleague Jeremiah Owyang whose focus is on customer strategy which encompasses social technologies. Together, we’re covering convergence of the emerging and incumbent technology system.  This entry is also cross-posted on his blog. Jive Offers Brand Monitoring Using Radian 6 -Empowering Companies To Quickly Respond Jive […]

Posted by R "Ray" Wang on September 15, 2009

1 Comment

Event Report: Salesforce.com Pushes Social CRM Technology — But Don’t Expect Companies To Be Successful With Tools Alone

This post was co-written with Jeremiah Owyang, Partner and Colleague at Altimeter Group Above: Pictures from Salesforce’s event Salesforce.com launches a new set of social apps that make CRM connected to the social web. So what does it mean? Salesforce.com’s Twitter integration and application launch helps brands monitor what’s being said. Yet despite the fanfare, […]

Posted by R "Ray" Wang on September 9, 2009

6 Comments

Monday’s Musings: Why Every Social CRM Initiative Needs An MDM Backbone

Proliferation and access to new social tools creates significant challenges for organizations Organizations engaged in Social CRM initiatives often start out by monitoring the chatter and conversation across a few platforms and channels such as Facebook and Twitter.  As these organizations increase their savviness, they quickly realize the enormity of the challenge.  The exponential number […]

Posted by R "Ray" Wang on August 31, 2009

15 Comments

Posted by R "Ray" Wang on February 2, 2009

6 Comments

Event Report: Siperian Masters 2008 – Customers Confirm Multi-Entity MDM Trends

(Photo: Siperian Masters’08 registration area.  Copyright © 2008 R Wang. All rights reserved.) About 200 attendees were present as Ramon Chen, VP of Marketing, kicked off the event to the theme of adventurers and pioneers in MDM at the Bridgewater Marriott (New Jersey).   CEO, Peter Caswell, led the keynote session with a view on where […]

Posted by R "Ray" Wang on October 22, 2008

1 Comment

Tuesday’s Tip: Master Data Management – Focus on the End in Mind

“Begin with the end in mind is based on the principle that all things are created twice. There’s a mental or first creation, and a physical or second creation to all things. ~ The Seven Habits of Highly Effective People by Stephen R. Covey” This Coveyism rings quite true especially with MDM deployments.  Those seeking […]

Posted by R "Ray" Wang on October 21, 2008

1 Comment

Event Report: Initiate Exchange – Customers Confirm Latest Customer Hub/MDM Trends

Quick thoughts from Scottsdale.  Initiate as many you know is one of the leaders in the customer hubs/MDM market.  At their annual conference, Initiate Exchange, a few key trends emerged from conversations with customers and partners: Rapid deployment still key to securing buy-in a the business level. The registry style approach lends itself to demonstrating […]

Posted by R "Ray" Wang on October 2, 2008

1 Comment