Posts Tagged ‘News Analysis’

News Analysis: Vertical Solutions Extends Customer Experience And Field Service Footprint With Three Partnerships

Vertical Solutions Partnerships Showcase Why Complex Field Service Is A Critical Glue Between ERP and CRM In Improving Customer Experience


Announced March 4th, 2014 at the Microsoft Convergence event, Vertical Solutions, made three significant partnerships with Blue Horseshoe Solutions, Cincom, and Vidcie.  The Cincinnati, Ohio based customer experience software vendor provides cloud contact center and service management solutions that bridge the worlds of physical goods with customer experience.  The analysis of the three announcements show:

  • Where after market sales and service creates a strategic differentiator for Cincom. Cincom signed a reseller partnership with Vertical Solutions for integrated Field Service Management and Maintenance Repair Operations.  Cincom is a global Microsoft ISV for manufacturing. The partnership allows Cincom to resell VSI’s Service Lifecycle Management Solution with Cincom’s Business Suite for Microsoft Dynamics AX.

    Point of View (POV):
    In the current digital business transformation, manufacturers realize that product margins can no longer sustain growth.  While service revenues, warranty management, and installation can provide additional revenues, organizations must move from selling products to keeping brand promises.  Post sales service is a key component to ensuring that the brand promise is kept for manufacturers.
  • Why supply chain and post sales service should team up to improve customer experience in the Blue Horseshoe partnership. Blue Horseshoe provides a Supply Chain Suite for Microsoft Dynamics AX.  The partnership ties customer support, field service and mobile environments with logistics, supply chain, transportation management, advanced warehousing, and order completion.

    (POV):
    While the Blue Horseshoe solution provides a robust capability in supply chain, Vertical Solutions provides post sales and complex field service requirements.  These requirements enable customers to deliver on the complete order management cycle.  In speaking with several Blue Horseshoe and Microsoft Dynamics AX customers, they have a need to reduce warranty costs and improve customer satisfaction through improved first visit resolution programs.  Constellation believes that customers do not care what department resolves the issue, just that the issue is resolved across the continuum of customer engagement.
  • How video streaming can provide real-time access to experts through the Vidcie partnership. The partnership with Vidcie allows customers to integrate video streaming technology into the VSI enterprise Service Lifecycle Management solution VServiceManagement.  Vidcie is a Silicon Valley based hands free live streaming, mobile, and wearable technology provider.  Vidcie is More…

News Analysis: Gainsight Spring 2014 Release Targets Large Enterprises Making The Transition To #DigitalBiz

Customer Success Management Pioneer Adds Key Functionality For March 2014 Release

On March 18th, Mountain View, CA based Gainsight announced the Spring 2014 release of its customerssuccess management platform.  Led by CEO Nick Mehta, the cloud software vendor has received over $29M in funding from key investors such as Bain Capital, Battery Ventures, Capital Innovators, Cultivation Capital, Silicon Valley Bank, and Summit Partners.  In addition to the latest release, the company added two industry veterans Sherif Botros from SAP as Chief Data Scientist and Puja Ramani from Facebook as Director of Product Management and Analytics.

Five key features designed for the largest of enterprises were announced for the Gainsight Spring 2014 release and include:

  • Support for sponsor tracking with LinkedIn and InsideView. New feature takes contacts listed in a client’s CRM system and monitors status changes in InsideView and Linkedin.  Known as Gainsight Sponsor Tracking, the feature also adds relevant news, events, and CRM intelligence.  These additional, external data points factor into a holistic customer health score that includes usage, support, engagement, and and other relationship health metrics.

    Point of View (POV):
    A top root cause for churn is an executive sponsor’s departure.  The automated system serves as an early warning indicator when status changes for key contacts to help provide the advantage of time and insight when protecting renewals and future upsell.  The feature also locates potential advocate or customers to on board.
  • Delivery of a Salesforce1 mobile app .  The Gainsight Salesforce1 Mobile App integrates natively with Salesforce (see Figure 1).   The Gainsight offering allows users access on Android and iOS phones and tablets.  Alerts, tasks, customer health data, and survey feedback are integrated with Salesforce system data.

    (POV):
    Mobility tops this year’s list of key enabling digital technologies in almost every Constellation survey.   Customers can take advantage of in-between and wait times to update customer health and fill notes via the application.  Many existing customers expect that this feature will improve team productivity from 10 to 25%.

Figure 1. Gainsight Delivers a Native Integration To Salesforce1

  • Release of  Gainsight Success Snapshots. As a new data visualization publishing feature, the solution helps clients build and publish data filled presentations, executive updates, and QBR reports.  Users can populate presentations with customer queries or templated reports.

    (POV):
    Customers seek not only good reporting tools, but also consumer grade user experience and ease of use. Data visualization tools play a key role in effectively democratizing the data to decision process among stakeholders championing customer success.

News Analysis: FinancialForce.com ERP Arrives To Signal The Era Of Best Of Breed Cloud Suites

FinancialForce Debuts Its Full ERP Suite


On February 19th, San Francisco headquartered, FinancialForce.com announced the launch of its full suite of ERP offerings built on the Salesforce1 platform.  Backed by investments from UNIT4 and Salesforce.com, the cloud based vendor began as a single ledger financial management system built on the Salesforce.com Force.com platform.  The announcement and product launch shows how FinancialForce:

  • Delivers a full ERP suite on the Salesforce1 platform. The platform brings together a series of organic products and recent acquisitions in HR, supply chain, and project management (see Figure 1).  The December 2010 acquisition of Appirio’s professional services automation assets form the Professional Services Automation offering.  The 2013 acquisitions of Vana Workforce and Less Software brought the human capital management (HCM) and supply chain management (SCM) capabilities.

    Point of View (POV):
    The management team at FinacialForce.com was smart to bring in acquisitions built on the original Force.com platform.  Post merger integration was greatly simplified as the products shared a common architectural base.  More importantly, the acquired solutions were easily upgraded to the Salesforce1 platform to create an end to end ERP cloud based ERP suite.  Customers gain the full advantages of the Salesforce 1 platform and integration with the core Salesforce CRM offerings.
  • Demonstrates focus on long term growth and viability .  FinancialForce.com showed 80% year over year growth in revenue run-rate compared to 2012.  Headcount grew 62% year over year with over 260 global employees.  Furthermore, customers represent a global base with 27 countries and users in 45 countries.

    (POV):
    Cloud has gone mainstream and customers now expect their cloud companies to demonstrate viability.  The mergers and acquisitions required to build a full cloud ERP suite signal a maturity by FinancialForce.com and the market.  Early customers of the full suite provide positive references on both the synergies of the ERP offering and the flexibility of the Salesforce1 platform for extensibility.

Figure 1. FinancialForce.com Launches A Full Integrated ERP Suite

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News Analysis: Rimini Street Vs Oracle Ruling Has No Negative Impact on Third Party Maintenance Rights

Recent Oracle vs Rimini Street Ruling Is About Customer Software License Rights Not Third Party Maintenance

On February 13th, 2014, the United States District Court , District of Nevada Judge Larry Hicks issued a partial summary judgment in the Oracle vs Rimini Street Case. Here’s the executive summary to key questions about the ruling*:

Is Third Party Maintenance still valid for Oracle products or anyone else? Yes.  Users should make sure this right is explicit in all future software deals.

Can a customer give a copy to a third party? Yes if you have this in your license agreement.   Users should negotiate this in  contracts to ensure this right exists and remains as part of the ownership experience.

Do you have to read every contract detail before a third party maintenance provider can host the software? Yes. If there are site restrictions  and if you want to host it in a vendor’s own data center.  Make sure you have the right to a site change or site license change.

Can copies of software from customers that are loaded onto the server that are identical to what another customer’s rights be used or reloaded. Yes, the software license goes to intellectual property not to the media.  Third party maintenance vendors can use the same instance in setting up their clients and this will drive down the cost.

Does this ruling impact other businesses? Yes.  If you have no site specific rights, you can’t have a third party outsource or host.  This could have major legal ramifications for Oracle and other vendor’s existing hosting and outsourcing businesses.

Four Customer Cases End In A Draw For Oracle and Rimini Street Based On Contract Law Technicalities

The ruling includes cases from four customers each with unique contract language:

  • City of Flint – US District Court rules In Oracle’s favor. “Based on the court’s ruling s above, none of Rimini’s asserted license provisions (Sections 1.2(b), 1.2( c), or 14.2) expressly authorize Rimini ’s copying of Oracle’ s copy righted PeopleSoft branded software a s a matter of law. Therefore, the court finds that Oracle is entitled to summary judgment on Rimini’s express license affirmative defense as it relates to the City of Flint, and the court shall grant Oracle ’s motion accordingly.

    Point of View (POV):
    The City of Flint’s PeopleSoft contracts were pre-Internet and did not allow for third parties to copy licenses onto other servers on their behalf.  In fact, the licenses only allowed for the City of Flint to provide “access to and use of the Software” to a third party.  The ruling makes sense and is based on how the license contract is written.
  • Pittsburgh Public Schools – US District Court rules In Oracle’s favor. “Based on the rulings above, the court finds that none of Rimini’s asserted license provisions (Sections 1.1, 1.2, or 10.2) expressly authorize Rimini’s copying of Oracle’s copy righted PeopleSoft branded software as a matter of law. Therefore, the court finds that Oracle is entitled to summary judgment on Rimini’s express license affirmative defense as it relates to the Pittsburgh Public Schools, and the court shall grant Oracle’s motion accordingly”.

    (POV):
    Despite Oracle granting the Pittsburgh Public Schools “a nonexclusive, nontransferable license to make and run copies of the Software, “the right to access and use the Software is a separate right from the right to copy or reproduce software”.  The ruling makes sense as with City of Flint based on the language in the original PeopleSoft contract.

Quips: What the Google Motorola – Lenovo Deal Is Really About

Google Enters China Via Lenovo While Counter Balancing Samsung

On January 29th, 2014, Mountain View based Google announced it would sell it’s Motorola Mobility unit to Chinese based Lenovo for $2.91 in cash and stock.  The deal cuts across many spectrum including mobile OS, computing wars, and search.  Here’s 12 talking points:

Source: Not sure, but not mine

  1. Google keeps most of the 17,000 patents which it purchased for $12.5B.  This patent trove allows it to compete on Internet of Things (IoT), sensor analytical ecosystems, and other key mobile technologies.
  2. Google needs a counterweight to Samsung who’s been looking at swapping OS.
  3. Google now gains a China strategy.
  4. Google takes a 5.94% stake with a $750M investment in Lenovo
  5. Google has a less than 2% search market share in China as they pulled out in protest, but with Lenovo, they gain an ability to enter mobile search through Lenovo as a back door.
  6. Lenovo is a perfect mid and long-term competitor to Samsung
  7. Lenovo now has the key technology to launch into mobile and cut down the time to market by 3 to 5 years.
  8. Lenovo can build the end to end hardware platforms required for a full line of servers, laptops, tablets, and mobile devices.
  9. Lenovo gains a trusted partner on OS in Google Android and can plug into the ecosystem
  10. Microsoft continues to be isolated in market share and ecosystem and faces a distribution problem.
  11. Apple faces more pressure from Google through Lenovo and Samsung for OS operating share and from multiple price points.
  12. Dell faces more competition from Lenovo across all product lines given the acquisition of IBM’s mid range business.

The Bottom Line: Google Gains A Key Partner With Sale Of Motorola To Lenovo

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News Analysis: HootSuite Acquires uberVU For Analytics And Enterprise Growth

HootSuite Prepares For Enterprise Growth

On January 22nd, 2014, Hootsuite announced its acquisition of analytics provider uberVU for an undisclosed sum. The Bucharest, Romania and Cambridge, MA based software company brings 42 employees and over 200 customers to HootSuite. Key insights for customers and prospects include:

  • uberVu provides Hootsuite with enterprise class analytics. uberVU’s technology aggregates, analyzes, and distributes real time social data. The solutions supports data sources such as blogs, forums, and social networks. HootsSuite intends to keep uberVU as a separate offering and integrate the products over time.

    Point of View (POV):
    Most big data and analytics solutions in the social and cloud space are misnomers. In fact, these solutions often provide simple, retroactive reporting and dashboards. The addition of uberVU will allow HootSuite users to gain real-time analysis and future industry specific benchmarking capabilities. Moreover, Hootsuite has invested in an increasing set of enterprise features over the past three years (see Figure 1). This analytics acquisition marks a commitment to enterprise class features.
  • HootSuite gains key clients. uberVU brings big brands and enterprise logos to HootSuite. Marquee names span across a variety of industries including Ariad, Dassault Systems, DDB, Fujitsu, Getty Images, Giant Eagle, Indiegogo, JDRF, L’Occitane, Method, NBC, Phillips, SC Johnson, Method, NBC, Phillips, and Wolverine Worldwide.

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News Analysis: VMware Signals Commitment To Mobility With $1.54B Intent To Acquire Airwatch

Mobile Management Consolidation Continues And VMware Accelerates Mobile Efforts

On January 22nd, 2014, VMware (NYSE: VMW) announced the intent to acquire Atlanta, GA based Airwatch for $1.54B.  More than just an acquisition of a leading enterprise mobile management (EMM) vendor, the acquisition represents a cornerstone for VMware’s mobile strategy for end user computing.  Should the deal close, co-founder Alan Dabbiere will report to VMware CEO Pat Gelsinger.  AirWatch will continue to be led by CEO John Marshall and included in VMware’s end-user computing group, led by General Manager, Sanjay Poonen.  Upon completion of the acquisition, the market impact is significant because:

  • AirWatch users breath a sigh of relief amidst rapid market consolidation and uncertainty. AirWatch is a leading enterprise mobile management (EMM) vendor with over 10,000 customers and 1600 employees. The company has received $200M+ in Series A funding, delivered a global presence with 10 global offices and 16 languages, and achieved over a 90% customer retention rate.  AirWatch brings a rich ecosystem of device manufacturers, feature set partners, resellers, mobile operators, and managed services providers.  Despite these successes, the EMM space faces rapid consolidation and AirWatch is a constant candidate for acquisition.

    Point of View (POV):
    Citrix’s acquisition of Zenprise foreshadowed the EMM market consolidation and the acquisition of MaaS360 (Fiberlink) by IBM in November 2013 created some concern for existing customers and prospects about AirWatch’s long term fate.  In addition, a price war in 2013 stalled a planned IPO process for AirWatch.  Many customers and prospects feared that AirWatch would remain the last EMM vendor standing.  Given the proposed management structure and VMware’s history of mergers and acquisition, AirWatch users should feel confident that the technology and team are in good hands and that VMware intends to invest and grow the business.
  • VMware gains a mobility foundation and moves from feature set to end point management. AirWatch’s EMM offerings cover a broad set of device and enterprise features.  Device features include MDM, MAM, MCM, MEM, SSO, OS Container, Enterprise Workspaces, App Wrapping/SDK, API Framework, and Device usage.  Enterprise features include API, PKI, DLP, NAC, Directory Services, Content Repositories, Event Management, SIEM, Business Workflow and Systems Management.  Other key areas include Platform Integration, Process Automation, Workflow Templates, and a Privacy Framework. More…

News Analysis: New #IBMWatson Business Group Heralds The Commercialization Of Cognitive Computing. Ready For Augmented Humanity?

IBM Launches New Business Group In New York’s Silicon Alley

On January 9th, 2014, on top of 4 World Trade Place, IBM CEO Ginni Rommety and long time veteran, but newly minted, IBM Watson Group Senior Vice President Michael Rhodin, announced IBM’s commitment to putting an entire business unit around Watson (see Figure 1).  The arrival of Watson represents a culmination of artificial intelligence, natural language processing, dynamic learning, and hypothesis generation to take vast quantities of data to make better decisions.  The IBM Watson business unit is the tech giant’s multi-year $1 billion initiative to deliver cloud based cognitive computing products for industries such as healthcare, retail, financial services, advertising, travel, and hospitality.

Figure 1. IBM Watson Group’s, Senior VP Mike Rhodin With A Warm Welcome

Source: IBM

Three key insights emerge from the launch:

  • IBM is committed to creating a brand new category and ecosystem. Focused on cognitive computing, over 2000 professionals form the newest business unit at IBM headquartered in New York City’s Silicon Alley.  The Watson ecosystem launched on November 14th, 2013 has over 750 applicants and $100M in equity investment (see Figure 2).  The ecosystem includes the Watson Developer Cloud, Watson Content Store, and the Watson Talent Hub.  In addition, the new business group is headed by IBM veteran Mike Rhodin.  Mike is a senior and well rounded executive who led the software solutions group which included the Business Analytics, Smarter Cities, Smarter Commerce, and Social Business product lines.

    Point of View (POV):
    The ability to self learn enables continuously reprogramming.  Cognitive computing is more than a new category.  These advancements represents a new class of technology to enable human and machine guided decisions.  IBM’s commitment can be seen by the level of executive and the management team chosen to grow a brand new class of software, services, and apps.  Constellation believes that the IBM Watson team has put forth a wide range of innovative ecosystem partnerships across a diverse set of industries.  In fact, the client solutions center and design lab are key to clients experiencing how Watson can create disruptive business models and transform an industry.  Moreover, the establishment of a business incubator is key to attracting crucial talent, technology, and ecosystem to spark new ventures.

 

Figure 1. IBM Showcases The Entire Watson Family and Ecosystem

Source: IBM

  • IBM is putting considerable resources towards the commercialization of products and services. At the unveiling, IBM announced three new cloud-delivered Watson offerings to add to the IBM Watson Engagement Advisor launched on May 21, 2013.  IBM Watson Discovery Advisor uses cognitive intelligence to apply context on vast quantities of unstructured and structured data.  The goal -  identify patterns for research teams to advance their efforts in industries such as pharma, publishing, and education.  IBM Watson Analytics provides capabilities that allow users to verbally ask questions and receive high quality data visualizations and insights.  IBM Watson Explorer provides the toosl to find, extract, and deliver content regardless of format or data source.
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News Analysis: Microsoft Dynamics CRM Acquires Parature For Customer Service Capabilities

Dynamics CRM Gains Key Technology and Team To Take Existing Customer Care Assets To Next Level


On January 7th, 2014, The Microsoft Dynamics CRM team announced a definitive agreement to acquire Herndon, VA based Parature for an undisclosed sum.  This acquisition is Microsoft Dynamic’s CRM’s largest to date. Parature is an East Coast software start-up success story founded in 2000 by five Cornell students including Duke Chung.  Originally named Cyracle Technologies, the company’s first product addressed the live chat market.  Current CEO, Ching-Ho Fung, the first angel behind Blackboard, provided the initial angel investment in 2001.  Parature’s key investors include Valhalla Partners, Sierra Ventures, and Accel Partners.  The acquisition is significant for both Parature and Microsoft Dynamics Customers because:

  • Parature fills in a key gap in the Microsoft Dynamics CRM offering. Microsoft CRM currently has a customer care offering that delivers core customer service with case management, universal queuing and routing, and light scheduling and field service.  Parature provides key self-service knowledge base software, core customer service,  live chat, mobile access, survey and feedback capabilities, social monitoring, and Facebook portal capabilities to the Microsoft service offering.

    Point of View (POV):
    Microsoft’s core strengths have come from the sales automation product and the tight integration with Office.  Since 2012, with the arrival of Corporate Vice President, Bob Stutz, the Dynamics CRM team has sought to round out the rest of the customer experience offering.   (Note: Bob Stutz was a key force in the development of Siebel CRM and SAP CRM.)  The acquisition of Marketing Pilot provided a key building block for marketing automation.  This acquisition of Parature adds to General Manager Jujhar Singh’s investments in customer care.  Dynamics CRM customers gain the knowledge base functionality in Parature, which is the crown jewel.  This knowledge base was recently rearchitected and one of the most modern in the industry.  Parature customers will gain greater investment in the customer service and support product line with deeper integrations to a full customer experience suite.
  • Parature adds 70 million end users to the Microsoft Dynamics CRM ecosystem. The company has built a strong foothold in key industries such as education, gaming, high-tech, non-profit associations, online media, public sector, and travel.  Major brands include Ask.com, Asure Software, ATRA, Brenau University, BuilderMT, CompTIA, e-MDs, EPA, Florida Atlantic University, Hitachi Data Systems, IBM, IGN Entertainment, iWin, NASA SEWP, PlayFirst, SoftChalk, Threadless, Top Down Systems, TMA Resources, and Travel Lodge UK.

    (POV):
    Parature’s relentless focus on customer success has led to tremendous growth.  In 2013, Parature doubled its end user count from 35 million in 2011 to 70 million.  Microsoft’s team will More…

News Analysis: Verint Announces Intent To Acquire Kana For $514M

Verint Adds to Vovici and Contact Center Assets To Expand Customer Engagement Offerings


On January 6th, Melville, NY based Verint® Systems announced a $514M intent to acquire Sunnyvale, CA, KANA Software.  Verint is a software vendor with a core in analytical software.  Verint’s core offerings provide enterprise intelligence and security intelligence.  The acquisition is significant in the market because:

  • Big data and analytics meet customer experience. Verint expects to expand its customer engagement optimization offering with the acquisition of Kana.  Verint’s core capabilites, Vovici’s voice of the customer assets, and Kana’s multichannel customer experience solutions allow customers to move from data to information to insight to action or decisions.

    Point of View (POV):
    Bringing intelligence into customer experience adds context and relevancy. This combination is a key step in moving from systems of engagement to systems of mass personalization at scale.  Constellation expects more acquisitions that combine the 5 pillars of digital business – social, mobile, cloud, big data and analytics, and unified communications.
  • Verint gains key customers and industries. Verint’s key customer base of 10,000 customers gets 900 new customers in six key industires.  Kana’s base includes a variety of marquee brands and public sector agencies in the mid market to enterprise space.  Business service customers include Hyatt, Starwood, USPS, and Priceline.com.  Communications and media customers include O2, Comcast, Cox, Quest, Talk Talk Group, Telekom Austria, Telus, Time Warner Cable,  Tracfone, Virgin Mobile, and Vodafone.  Financial services customers include Admiral, Bank Leumi, Capital One, Chase, Citigroup, Domestic and General HSBC, ING, Barclays,  Standard Bank, and VHI.  Retail and wholesale clients include American Greetings, Avon, Carglass, Conrad, Foot Locker, Hanes More…

News Analysis: Acumatica Raises $10M In Series C Funding, Aims For 1B In Revenue By 2023

New Funding Round Fuels Road Map And Geographic Expansion


On November 18th, privately held Acumatica announced Series C funding from Runa Capital and Almaz Capital.  The  Kirkland, WA based Acumatica, has been quietly providing its partners a customizable, cloud-based ERP and CRM development platform for the SMB market.  Acumatica’s previous rounds were funded by Visma (a KKR company) and Almaz Capital (backed by Cisco).  The announcement is significant because Acumatica intends to:

  • Expand its partner base into new markets. Acumatica currently has offices in Washington DC, Singapore, and Moscow.  Through affiliates, resellers, and partners,  Acumatica is present in the US, Canada, Mexico, UK, Nordics, The Netherlands, Africa, Middle East, India, and Southeast Asia.  Sales come exclusively from partners.  Thus, the company intends to recruit more partners for high growth markets such as Asia and Latin America.  European expansion will focus on a replacement ERP market of aging systems

    Point of View (POV):
    Early success with Acumatica has come from the ease of use and functional footprint that accelerates a partner’s ability to take a solution to market.  However, future growth will require the leadership team to increase its investment in brand awareness and partner enablement.  Expect key hires in partner sales, support, and R&D.  Given the limited number of qualified partners in the market, Acumatica will have to convince partners from competitors to switch.  Early indications show this market traction.  In fact, since August 2013, Acumatica has added 50 partners, bringing the total to 270.

News Analysis: Acquisition Of Fiberlink Fills Key Gap In IBM’s One-Stop Mobile First Strategy

IBM Acquires Fiberlink (MaaS360) For Mobile Management And Security

On November 13th, Blue Bell, PA based Fiberlink Communications signed a definitive agreement to be acquired by Armonk, NY based IBM for an undisclosed sum.  Fiberlink has over 3500 clients in key verticals such as financial, retail, public sector, education, and healthcare.  IBM expects to close the acquisition at year’s end.  The deal is significant to customers because:

  • IBM is committed to deliver one stop mobility via acquisitions and organic growth. IBM has made eight acquisitions in the last 18 months (see Figure 1).  In 2012, IBM acquired Emptoris, Worklight, and Tealeaf Mobile. Urban Code, The Now Factory, Xtify, Trusteer, and Fiberlink formed the 2013 acquisition list.  Along the way in 2012, IBM launched three mobile offerings: IBM Endpoint Manager for mobile devices, IBM Connections Mobile, and IBM Security Access Manager for Cloud and Mobile.  In 2013, IBM made the IBM Mobile First announcement along with the IBM Message Sight solution.

    Point of View (POV):
    Mobile is the key onramp to digital business.  The average individual is no further than three feet from their devices and always on 14 to 15 hours a day.  Unfortunately, today’s mobile offerings often are piecemeal and incomplete.  IBM has made a strategic bet to provide the end to end mobile first life cycle.  IBM sees four key entry points for mobile: build, engage, transform, and optimize.  Worklight and Urban code addresses build.  IBM Connections Mobile, Tealeaf CX Mobile, and IBM Xtify enable human interaction for engage while IBM MessageSight enables machine to machine (M2M) communications.  Meanwhile, the Now Factory provides big data insights to support the transform entry point.  Emptoris Rivermine Telecom expense management, IBM Endpoint Manager, IBM Security Access Manager, Trusteer end point security, and IBM Urban Code release automation are part of the optimize entry point.
  • Mobile management is a critical function for successful BYOD and IBM’s Mobile First strategy. MaaS360 provides a cloud based mobility management platform and an on-premises version will be available shortly.  The solution is policy based to support a wide range of BYOD security and privacy requirements.  MaaS360 supports mobile device management (MDM), mobile content management, and mobile applicant management including containerization.

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