Ten Enterprise Software Events To Check Out And Follow The Week of May 12th, 2014
The Monday after Mother’s day was traditionally the week of the America’s SAP User Group and SAP’s big show, SAPPHIRENOW. However, this year the 20,000 plus attendee and over 250 partner sponsored show moved to June 2nd in order to avoid the traditional Mother’s Day madness for event organizer’s and sponsors. With SAPPHIRENOW’s guilt based pull out, competitors rushed in to fill the void in this coveted time slot. In fact, the week after Mother’s Day is a great time for large events for three reasons because it:
- Catches the attention of decision makers in the planning cycle. The time slot is prime time before summer. The weeks before Mother Day and Memorial Day are the last focused weeks of business before the summer breaks, graduations, and vacation time before Memorial Day Weekend.
- Accelerates first half deal flow. Deals began in Q1 and Q2 often see an acceleration to close with an event during this time slot. Events in Q3 and Q4 risk a very tight deal acceleration towards common fiscal years and budgetary planning cycles.
- Beats the hot weather. Favorite conference spots such as Orlando, Florida, Las Vegas, Nevada, and New Orleans, Louisiana ramp up in temperature into the 90′s and 100′s past June. The atmosphere for business grinds to a hot in these conference cities. In addition, lower cost venues in Atlanta, Houston, and Nashville, become quite muggy and sticky.
The Top 10 Events For Enterprise Software With A Digital Disruption Focus
Here’s the list of shows as they impact Constellation’s business themed research approach to the digital business disruption ahead (see Figure 1):
Figure 1. Constellation’s Business Themed Research