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Research Summary: Constellation’s AstroChart For Business Trends, Q4 2016

Move Beyond The Hype In Business Trend Cycles Constellation’s AstroChartTM for Business Trends provides market leaders and fast followers a visual guide to business trends and their adoption.  The vertical access rates adoption from mainstream to early adopters to bleeding edge.  The horizontal access estimates the impact on an organization’s business model. from incremental to […]

Posted by R "Ray" Wang on October 18, 2016

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Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with […]

Posted by R "Ray" Wang on May 6, 2016

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Monday’s Musings: The Four Personas Of The Modern CMO In A Digital World

Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, Constellation identified shared common challenges in the transformation of their roles.  More importantly, with the support of new digital business models, an emerging set of challenges highlight the need to move beyond the classic 4P’s.   The top […]

Posted by R "Ray" Wang on April 11, 2016

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News Analysis: SAP User Base In The UK and Ireland Ready For Digital Transformation But Organizations Remain Cautious Of Vendor Claims To Assist

Recent UK & Ireland SAP User Group Report Shows Growing Prioritization Of Digital Transformation In The Boardroom At the 2015 UK & Ireland SAP user group meeting, over 1000 delegates attended the annual event in Birmingham, UK.  Amidst the organization’s own digital transformation, a new website and new logo were unveiled as well as a […]

Posted by R "Ray" Wang on November 24, 2015

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Monday’s Musings: Dealing With The Startup Who Went Public And Is Now Arrogant As Hell

Best of Breed Startups Often Initially Differentiate And Delight Customers With Extreme Customer Centricity The journey to an initial public offering (IPO) often brings an intense customer-centric culture and focus that separates the startup vendors from their legacy competitors.  These startup vendors woo their prospects with not only their emerging technologies and solutions, but also […]

Posted by R "Ray" Wang on October 11, 2015

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Book Summary: Lesson 10 From Disrupting Digital Business – Segment By Digital Proficiency Not Age

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on July 12, 2015

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Book Summary: Lesson 9 From Disrupting Digital Business – Deliver Intention Driven, Mass Personalization At Scale

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on July 2, 2015

0 Comments

Book Summary: Lesson 8 From Disrupting Digital Business – Democratize Distribution With P2P Networks

Get All 10 Lessons Learned From Disrupting Digital Business As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old […]

Posted by R "Ray" Wang on June 22, 2015

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Monday’s Musings: The Chief Digital Officer In The Age Of Digital Business

Market Leaders and Fast Followers Prepare for Digital Business In 2014 Conversations at Constellation’s Connected Enterprise last week validate a larger trend in the market place.  The audience of 220+ early adopters with 75% representing line of business and 25% in IT highlighted the convergence of the five forces of consumerization described in 2009 and […]

Posted by R "Ray" Wang on November 4, 2013

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Monday’s Musings: Trends In The Top Software Insider Posts of 2012 (#softwareinsider)

Thank You For Your Support SoftwareInsider.org generated almost 10 million page views in 2012 (see Figure 1).  This does not include syndication through Constellation Research, Forbes (discontinued in 2012), Enterprise Irregulars, Computerworld UK, and other great media partners. Figure 1.  Software Insider Achieved 9.8M Page Views for 2012 Classic Posts Address The Key Fundamentals In […]

Posted by R "Ray" Wang on January 3, 2013

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Monday’s Musings: 10 Mega Business Trends To Watch For In 2012

The Shift From Transaction To Engagement Ushers A New Era For Businesses. As organizations enter the evolution from transactional systems to engagement systems, a shift is happening in business (see Figure 1).  Engagement requires a different design point and business model for success.  Engagement must account for sense and response, massive social scale, conversation, new […]

Posted by R "Ray" Wang on December 26, 2011

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Best Practices: Applying Social Business Challenges To Social Business Maturity Models

Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools.  Individuals identify consumer tech innovations that impact […]

Posted by R "Ray" Wang on January 22, 2011

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Research Report: Constellation’s Research Outlook For 2011

Organizations Seek Measurable Results In Disruptive Tech, Next Gen Business, And Legacy Optimization Projects For 2011 Credits: Hugh MacLeod Enterprise leaders seek pragmatic, creative, and disruptive solutions that achieve both profitability and market differentiation.  Cutting through the hype and buzz of the latest consumer tech innovations and disruptive technologies, Constellation Research expects business value to […]

Posted by R "Ray" Wang on January 4, 2011

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Best Practices: Five Simple Rules For Social Business

Early Adopters And Pioneers Have Benefited From Social Across executive board rooms and even in living rooms, social business is all the rage.  In 2010, social crm (SCRM) and Enterprise 2.0 (E20) rose into mainstream conversation.  Despite the mindshare and awareness, a majority of business leaders have yet to begin these initiatives.  The good news […]

Posted by R "Ray" Wang on December 16, 2010

27 Comments