

Disruptive Technologies Remain Top Of Mind Among Business Technology Leaders
It’s always a privilege and a pleasure to reach out to clients and prospects around the world. For those tracking my location, I’ve been in London, San Francisco, and Mumbai over the past 9 days. The conversations have ranged from social business and enterprise 2.0 tools while speaking at the Tibco tibbr launch; to CRM and social CRM strategies while keynoting at the Microsoft Dynamics CRM 2011 San Francisco launch event. Despite the range of topics, a few themes keep emerging among buyers:
- Can you help me figure out what’s hype and what’s real among the disruptive technologies?
- What technologies will support my new business models?
- How do I pay for all this “stuff” if I want to go forward?
The good news – pent up demand signals new interest to spend among business technology leaders. In fact, I’ve spoken with at least a dozen companies investing more into <gasp>… ERP! The bad news – technology is moving so fast that many organizations can’t keep up with what’s new. Most organizations can barely keep the lights on. On my way to Mumbai, the conversations among buyers shared similar themes with one exception – the rise of India in global tech.
Conversations On The Way To Nasscom Focus On India And Its Role In The Global Tech Economy
Now, as many of you know, the trip to India takes almost 24 hours from San Francisco. By the tenth hour, you and your fellow passengers have watched every movie you can see, poorly slept, eaten 2 meals, and more than happy to strike an intellectual conversation. For me, trips to India, Brazil, China, and the UAE always provide good data points on disruptive and emerging technology adoption in fast growing economies. This trip proved no differently. Surrounded by techies, from the IT and bio tech world, we dove into heated discussions ranging from India’s place in the global tech economy; to inspiring innovation in Indian companies; to China vs India; to the future of outsourcing.
All in all, these conversations reflected the top of mind items in the tech community and mirrored many of the Nasscom agenda items. Among the NRI’s, a lot of attention discussed the rebalancing of power from the United States to India and China in the tech community. Among us outsiders, we expressed a respect and recognition for how much India has accomplished. In fact, most infotech firms have made a shift from provider to catalyst (see Figure 1). A few market leaders such as Infosys, HCL, TCS, and Wipro remained within striking distance of achieving advisor status in some industries. Western firms such as Accenture, IBM, and Deloitte seek to move from advisor to innovator status.
Figure 1. Software Insider Stages Of Service Firm Maturity

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