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BI Solutions Must Address The Information Management Matrix Buy cheap casodex online, A confluence of changing business requirements and on-going vendor consolidation leads many organizations to rethink their business intelligence (BI) strategies.  Many buyers face decisions to move beyond departmental solutions or to stay with an integrated apps based BI solution.  Meanwhile, some buyers must decide whether or not an integrated platform provides the right balance between business impact and cost of technology.  Additionally, most organizations seek support for new data types and new deployment options.  As BI continues to evolve from fragmented and historical reporting to pervasive, predictive, and real-time decision support, an organization's success increasingly depends on the support for a expanding information matrix of (see Figure 1):


  • New and traditional data types. A proliferation of data types from social, machine to machine, and mobile sources add new data types to traditional transactional data.  Examples include content, geo-spatial, hardware data points, location based, machine data, metrics, order capecitabine online, mobile, physical data points, process, RFID's, search, sentiment, streaming data, Gleevec discount, social, text, and web.

  • Visualization and reporting paradigms.  Users expect more than the traditional charts, gauges, and dials.  Web 2.0 innovations show how Rich Internet Applications (RIA) through tools such as AJAX, Adobe Flash and Microsoft Silverlight can create interactive BI experiences.  New and old paradigms include ad-hoc query builders, business performance management (BPM) systems, dashboards, production reports, Arkansas AR Ark., scorecards, and advanced visualizations.  New visualization types include matrix charts, network diagrams, bubble charts, tree maps, word trees, tag clouds, Cheapest arimidex price, phrase nets, and others.

  • Approaches and styles. Analytical techniques continue to improve as data volumes explode.  New and traditional approaches include advanced analytics, business activity monitoring (BAM), BI workspace, decision support systems, low latency BI, meta data generated BI apps, non-modeled exploration and in-memory analytics, scenario analysis, bestill epogen online, and OLAP.

  • Deployment options. With data coming from so many different sources, users are seeking new deployment options.  Common solutions in the BI portfolio include BI appliances, BI in the Cloud, BI specific DBMS, Mobile BI, open source BI, on-premises packaged BI apps, New Jersey NJ N.J., private BI clouds, and SaaS based BI.


Figure 1.  The Information Management Matrix Drives Next Gen BI


Explosion In Semi-Structured And Unstructured Data Challenges Existing Solutions

Along with new business requirements, the old world of structured data must make way for a plethora of new data types in unstructured data.  More importantly, solutions must support a growing number of industry vertical standards in semi-structured data.  Unfortunately, no single vendor can support all the data types that fit into the following three categories (see Figure 2):


  • Structured data. Structured data remains the most understood type of data.  Traditional sources comprise of data in transactional systems such as ERP, CRM, SCM and other database management systems.  Solutions conduct analysis via OLAP and traditional apps centric and database centric BI systems.

  • Semi-structured data. Common examples include flat files in record format, cheap gleevec online without prescription, RSS feeds, XML documents, and data in spreadsheets.  Industry-specific XML data standards and cross-enterprise data-exchange standards such as ACORD, EDI, HL7, NACHA, and SWIFT will continue to grow as BI goes vertical.  On the document print stream front, Mississippi MS Miss., new systems should support ASP, Met code, and PCL.

  • Unstructured data. Sources include natural-language text from e-mail, blogs, SMS, social networking sites, text fields, audio, video, discount capecitabine, and images.  Unstructured data represents up to 80% of today's data sources.  Enterprises are challenged in discovering and organizing unstructured data for the real-time delivery of information to the right user.


Figure 2.  Data Types Fall Into Three Main Categories


Next Gen BI Must Reflect Emerging And Evolving Business Requirements

As market hype increases and sellers (i.e. vendors) rush to meet new requirements, buyers (i.e. users) should focus on 10 emerging and evolving next gen requirements that span dynamic user experiences, business process focus, and community connectedness (see Figure 3):


  1. Support role based designs, buy cheap casodex online. Information enables actionable insight by role.  Dashboards, reports, alerts, notifications, Order capecitabine online, and filtered activity streams must deliver relevant information at the right time for the right person.  BI tailors to the needs of a role and should be self-service.

  2. Deliver consistent experience across channels and deployment options. Information enforces consistency across deployment models, devices, and data sources.  Users create, read, use, delete, and share information in a consistent user experience.  BI delivers information any and everywhere.

  3. Enable contextual, timely, purchase cytoxan, and relevant delivery of information. Information knows when to provide; what information to; which users; where it makes sense in a business process.  Users receive activity streams of information based on preferences.  BI understands relationship history and how to deliver to the right person at the right time with the right authority.

  4. Align with configurable and adaptive business processes. Information aligns with business processes.  Users easily modify processes to meet changing conditions.  BI provides user driven ad-hoc reporting and configuration.

  5. Facilitate outcome-focus and results-orientation. Information ties back to goals and instills accountability for results.  Users gain transparency and insight in data.  BI tracks key performance indicators (KPI's) and related actionable key performance drivers (KPD's) across an end to end process.

  6. Buy cheap casodex online, Foster proactive, predictive, & actionable insight. Information identifies patterns and trends including intent and forecast projections.  Users respond with speed and accuracy to requests and apply new techniques such as key performance predictors (KPPs).   BI anticipates requests and supports decision making.

  7. Empower all types of stakeholders. Information and results shared with internal and external stakeholders.  Users establish relationships and participate in communities and social networks.  Solution opens up the system to new types of users, collaborators, Köpa billiga gleevec, networks, and communities.  BI must be easy to use by everyone making decisions, not just business analyst gurus.  Solutions should also take into consideration accessible outputs for the visually impaired.

  8. Provide pervasive and natural collaboration. Information shared and socialized with key stakeholders.  Users collaborate with internal and external stakeholders to review results, modify plans, add understanding, and communicate changes.  Collaboration should support decision making.  BI embeds knowledge worker skills into existing work flows.

  9. Engage self-learning and self-awareness. Information supports decision support, presence, and learning.  Users build a history of interactions that drive preferences and identify patterns.  BI applies presence and location information to offer relevant actions and remembers patterns and behaviors.

  10. Permit security, scalability, and safety, buy cheap casodex online. Information supports role base security, data masking, buy zometa from canada, partitioning, archiving, disaster recovery, and other security requirements.  Users shielded from cumbersome security measures.  BI meets regulatory requirements and disaster recovery thresholds.


Figure 3.  Next Gen BI Requirements Touch On 10 Elements Of Social Enterprise Apps

Long Term BI Strategy Must Support A Multi-Disciplinary Integrated Approach

Organizations can expect BI solutions to be embedded in a growing number of business solutions.  With actionable insight a scarce resource, natural integration points with other information management and orthogonal disciplines will emerge:


  • Business process management. A strong linkage between BI and business process management will enable operational BI (OBI).  Organizations will transition from reactive to proactive process management.

  • Content management. Unstructured information tied back to BI will bring new dimensions to information management.  Organizations can expect improved informed decision making and richer context to analytical reports.

  • Data governance. South Carolina SC S.C., Formulation of an organizational strategy and data stewardship methodology must align with the BI strategy.  Organizations must model business rules and controls that span cross-functional teams to improve the success of data quality and BI deployments.

  • Master data management. Buy cheap casodex online, Master data management forms the foundation of successful BI engagements by acquiring, cleaning, distributing, organizing, and managing master data.  Organizations still lag in MDM deployments but must come up to speed to support enterprise BI requirements .

  • Social technologies.  BI's reach into social apps and the social metadata layer bodes well for an industry just starting to explore social technologies.  Organizations need to associate a Twitter handle or social networking account with a customer account.


The Bottom Line For Buyers – Compare And Contrast BI Strategies To Match Business Impact And Technology Value

As with all IT solutions, organizations must balance out the business impact with the cost of technology (see Figure 4).   Given the three major vendor approaches to BI, organizations must rethink which approach best suits their near and long term strategy (see Figure 5).


  • Application and business process centric. These solutions take an application or business process centered approach based on applications such as ERP and CRM.  Optimization for apps data and processes best suits organizations when more than a majority of their business information resides in a few data sources.  Sample vendors include Epicor, Lawson, Microsoft Dynamics, Oracle and SAP Business Objects

  • Pure play best of breeds. These solutions provide deep capabilities in a subset of data types, visualization and reporting paradigms, BI approaches and styles, Oregon OR Ore., and deployment deployment options.  Pure play best of breeds deal well with multiple data sources and support data heterogeneity.  These solutions often address the data integration (DI) issues head on.  Sample vendors include Actuate, BIRST, Information Builders, MicroStrategy, myDials, PivotLink, Proferi, Order epogen overnight delivery, and QlikTech.

  • Strategic BI platforms. These solutions seek to build a comprehensive approach to supporting data types, visualization and reporting paradigms, and BI approaches and styles.  Organizations should conduct a thorough analysis of platform maturity in order to assess degrees of integration, architectural consistency, and solution completeness.   However, not all strategic BI platforms are created equal as some are more apps centric versus apps independent.  For example (i.e. in order of most apps centric to most apps independent), the range includes Microsoft, Oracle, SAP Business Objects,  IBM, and SAS Institute.


In addition, there are a number of enabling technologies required for BI to be successful such as:

  • Data integration (DI) and data quality (DQ), buy cheap casodex online. DI and DQ solutions enable the access to, transformation of, iressa sale, integration with, and delivery of the best version of truth to business systems.  BI efforts require successful DI and DQ strategies.   Sample vendors include Capscan, DataFlux, Datanomic, Experian QAS, IBM, Mississippi MS Miss., Informatica, Inquera, Melissa Data, Omikron, Pitney Bowes, SAP BusinessObjects (FirstLogic), Satori, Talend, Trillium, where to buy cheap epogen, and Uniserv.

  • Data warehouses (DW). DW's primarily provide a place for consolidated data storage.  BI systems leverage DWs to retrieve, analyze, extract, transform, load, and manage data.  Sample vendors include Aster Data, Buy gleevec pill, Greenplum, HP Neoview, IBM, Microsoft (DATAllegr0), Netezza, Oracle, ParAccel, SAP Sybase IQ, Terradata, ordering gleevec overnight delivery, and Vertica.

  • Master data management (MDM). MDM helps organizations apply a technology solution to the acquisition, cleansing, distribution, organization, and management of master data to systems such as BI.  Sample vendors include DataFlux (A SaaS Company), IBM (including Initiate), Informatica (previously Siperian), Cheap generic casodex, Kalido, Oracle, and Talend.


Figure 4. Extent Of Business Impact And Cost Of Technology Delivery Drive Business Value

Figure 5.  Comparing Vendor BI Strategies: When and Why?


When evaluating next gen BI strategies, consider the following best practices in vendor selection:


  • Focus on enabling all types of users. Solutions should enable anyone from a front line employee to a power user to view reports, build ad-hoc reports, collaborate, and improve decision making.  Design for roles could eventually result in BI activity streams filtered by key information needs.  Change management should be budgeted for solution development, training, cheap cytoxan no rx, and ongoing education.

  • Support highly differentiated processes.  Take advantage of industry specific solutions that meet critical vertical requirements and reduce time to market.  Over time, expect BI to continue to specialize by verticals.  Certain industries will require different levels of information optimization.  For example an emergency dispatch, may prioritize optimization of certain data types over others or regulations may require a certain standard of delivery.

  • Stay flexible. Ensure the systems supports multi-channel heterogeneous data sources.  Do not stay dependent on ERP systems for primary sources of data.  Expect a rapidly changing business environment that rewards flexibility.

  • Avoid vendor lock-in to one set of technologies. Seek different approaches and styles depending on the business requirement.  Be open to best of breed solutions as needed.  Keep in mind, support of specialized scenarios or cross-enterprise requirements may result in the selection of best of breed.  Apps independent vendors will be more focused on supporting heterogeneity.

  • Expect to move beyond departmental. Organizations will want to replicate successful deployments in departments across the enterprise.  Choose technology approaches and styles that can scale across different business functions, data types, reporting paradigms, and deployment options.

  • Factor existing infrastructure. Consider when it makes sense to invest in or throw out existing systems.  Astute next gen enterprises find ways to simultaneously leverage existing investments and innovate.  Plan replacement projects in phases.

  • Apply selection tools Buy cheap casodex online, .  Save time and use independent vendor selection short list and check list tools to map business requirements such as organization and team structure, business and process maturity, technology strategy, and technology solution ecosystem.


Your POV

Does your existing BI strategy support these next gen requirements?  What next gen BI capabilities would you like to see your BI vendor deliver on in the next release?  Is your organization ready for a next gen BI strategy?  Does your BI strategy account for new social requirements?  Add your comments to the discussion or send on to rwang0 at gmail dot com or r at softwareinsider dot org and we’ll keep your anonymity. Montana MT Mont., Please let us know if you need help with your next gen BI strategy, overall apps strategy, and contract negotiations projects.  Here’s how we can help:


  • Designing a next gen information management strategy

  • Providing contract negotiations and software licensing support

  • Demystifying software licensing

  • Assessing SaaS and cloud

  • Evaluating Cloud integration strategies

  • Assisting with legacy ERP migration

  • Planning upgrades and migration

  • Performing vendor selection

  • Renegotiating maintenance


Contributors

Research from this document came from conversations with 37 buyers (users) and the following sellers (vendors):
























Actuate IBM Cognos Informatica
Information Builders myDials Oracle
QlikTech Proferi SAP Business Objects
SAS Institute

Reprints

Reprints can be purchased through the Software Insider brand or Altimeter Group.  To request official reprints in PDF format, please contact r@softwareinsider.org.

Disclosure

Although we work closely with many mega software vendors, we want you to trust us.  IBM and Oracle are currently retainer clients of Altimeter Group but not a client of Insider Associates, LLC.   Altimeter Group has conducted project work for Informatica, QlikTech, comprar en línea casodex, SAP Business Objects, and SAS Institute.  This report was independently produced.  For the full disclosure policy please refer here.

Copyright © 2010 R Wang and Insider Associates, LLC. All rights reserved.

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Informatica Enters The Battle For Master Data Management Dominance
Buy zometa no prescription, As with any best of breed market, only a few will survive and even fewer will succeed.  Despite a leading offering, Siperian's faced a rocky financial situation over the past 12 months.  Many suitors pursued Siperian but in the end Informatica's $130M acquisition of Siperian took one of the best products off the table.  Customers breathed a sigh of relief as the $500M revenue software vendor brings not only stability of product investment and expertise, but also a complementary set of related MDM technologies to market.  Key benefits include:


  • Full spectrum of MDM offerings. Informatica's Data Integration and Data Quality products combine with Siperian's for a comprehensive master data platform.  Siperian brings some of the best data acquisition, data cleansing, order epogen online, relationship and hierarchy management, Comprar zometa de descuento, event management, reference data management, data stewardship, Kjøp Discount iressa, and architecture to market.  Usability and rich graphical interface are other strong points. In addition, Vermont VT Vt., the Identity Systems match engine and AddressDoctor postal validation already serve as best of breed solutions in many data quality initiatives.

    Point of View (POV): Informatica has been slowly tip-toeing in this market with 6 acquisitions in 4 years for almost $400M. Consequently, the Redwood City, Texas TX Tex., CA vendor has assembled the key components for a comprehensive MDM offering (see Figure 1).  Informatica can now offer a wide range of entry points from smaller data quality projects to larger identity management projects enabled by a series of data integration flows.  Siperian is the crown jewel that takes Informatica directly into the MDM market and puts competitors such as Oracle, Köpa epogen online, IBM, Initiate Systems, and SAP on guard.



Figure 1, zometa online. Informatica's MDM Acquisition History

screen-shot-2010-02-01-at-94533-pm


  • Attractive, Osta alennus casodex, referenceable, customer base. Informatica gains over 60 forward thinking MDM customers.  Key customers include big names in financial services and life sciences such as Bank of America, acheter epogen, Pifzer, Acheter evista bon marché, Shire, State Street Bank, Johnson & Johnson, pharmacie epogen bon marché, and Lexis-Nexis.  These early adopters have pioneered some of the latest MDM success stories.

    POV: While the press release focuses on the financial services and life science customers, Indiana IN Ind., Sipeiran has taken big deals away from SAP, Oracle, and IBM in high tech and retail players in North America, Kjøp Discount gleevec.   A very loyal Informatica base will most likely consider the Siperian offering in short lists, as it is now part of the family.   Many of these customers also run Oracle and SAP in the back office.


  • Improved data governance, buy zometa no prescription. Siperian's Business Data Director was one of the first tools in the market to address the issue of data governance.  Working with Lombardi' s Teamworks BPM software, Ostaa halvalla gleevec, Siperian allowed customers to quickly manage assignment, workload distribution, state management, capecitabine price, and event routing.

    POV: Data governance capabilities will provide a clear differentiator in the success of MDM implementations. αγοράσετε cytoxan έκπτωση, Organizations often struggle with managing the Information Supply Chain (i.e. what data, to whom, epogen online kopen, for when, New Hampshire NH N.H., how often, and where).  Given IBM's acquisition of Lombardi, expect Informatica to consider other BPM tools in the future.




  • Synergies with Cloud strategy and Social CRM, gleevec discount. The Informatica Cloud and related data integration heritage provide the pipes critical to cloud strategies.  Informatica delivers data partitioning support, Alabama AL Ala., data processing latency, and hybrid data integration.  Siperian provides the mechanism to manage multiple sources of information, maintain the golden record, buy casodex without prescription, and accommodate multiple domains.

    POV: As information continues to move into hybrid deployments and public/private clouds, φτηνές φαρμακείο casodex, MDM plays a critical role in harmonizing information across various cloud strategies.  In order to prioritize and monetize social initiatives, organizations will need to match social profile information with critical customer account information



The Bottom Line For Users - Expect More Stability And Investment From Informatica

[caption id="attachment_4232" align="alignleft" width="80" caption="(Source: Informatica)"]screen-shot-2010-02-01-at-84312-pm[/caption]

Conversations with Ivan Chong, Senior Vice President and General Manager of Data Quality confirm Informatica's commitment to invest in the Siperian offering.  From an organizational perspective, zometa pill, the Siperian product teams will remain in tact with the Toronto development and St. Buy zometa no prescription, Petersberg offshoring offices in place.  Incoming product teams will function as a business unit within Informatica and the Siperian Release X (10) solution remains on track for launch in 2010.  Sales teams will stay as overlay subject matter experts augmenting the considerably larger Informatica sales force.  Siperian customers should find a good home at Informatica. παραγγείλετε online casodex,

The Bottom Line For Vendors - Acquisition of Siperian Hastens MDM Market Consolidation

Expect more acquisitions to occur as the market consolidates.  Potential acquirers include EMC, HP, IBM, evista online store, Microsoft, Oracle, and SAP.  Potential targets include Datactics, Initiate Systems, Kalido, and Talend.  SAP, despite the Business Object acquisition, still needs a strong MDM solution to complement its 4 or more point specific solutions.  Meanwhile, expect Oracle to spend the next 12 months finding ways to rip out any dependencies with Informatica in its vast number of MDM offerings.  Microsoft, EMC, and HP have been looking at entering this market for some time. Maybe now's the time to act.



Your POV

Are you a Siperian or Informatica customer?   How do you feel about the acquisition?  Would you like to learn how to:


  • Develop an MDM strategy?

  • Select an MDM solution?

  • Negotiate an MDM contract?

  • Design a data governance program?


Please post or send on to rwang0 at gmail dot com or r at softwaresinsider dot org and we’ll keep your anonymity.
Related Links And Resources

Official Informatica Press Release

20100201 Inside The Biz - Jill Dyche (Baseline Consulting) "The good news about MDM market consolidation"

20100201 Ventana Research -  Mark Smith "Informatica Is The New Master In Siperian Acquisition"

20100129 Merv's Market Strategy For IT Suppliers - Merv Adrian "Informatica Passes Half-Billion Mark, Buys Siperian, Targets Cloud"

20101028 Information Management Blogs - Rob Karel "Introducing the MDM market's new 800lb Gorilla: Informatica Acquires Siperian"

20101028 IDG News Service - Chris Kanaracus "Informatica Plugs MDM Hole With Siperian Buy"



Copyright © 2010 R Wang and Insider Associates, LLC. All rights reserved.

.

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Monday’s Musings: Master Data Management – Do Styles of MDM Matter Anymore?

Three Architectural Styles Represent Different Technologies To Build MDM In 2003, customer data hub (CDI), product information management, and master data management (MDM) vendors strived to differentiate themselves by architectural style.  Each approach had its advantages and disadvantages.  A religion about styles emerged overnight along with a hard core following.  Here's a quick recap (see Figure 1): Figure 1.  The Three Architectural Styles of Master Data Management Three Common Styles Of Master Data Management The bottom line - choose a style that aligns with your project's business driver While these approaches still exist, leading vendors such as D&B Purisma, IBM, Initiate Systems, Oracle, Oracle-Siebel, SAS DataFlux, and Siperian now have offerings in more than one style. This may make the question seem less relevant, however, its still important to understand the trade-offs while beginning your MDM journey.  In fact, it's best to align the style and approach based on your business driver.  Here's a high level summary:
  • Cross-referenced registry delivers rapid results for operational efficiency business drivers. This approach is best suited for rapid implementation scenarios such as POC's that prove the value of master data.  Also valuable when data can not be stored on-site. Pro's: Rapid implementation without having to agree on a common enterprise data model.  Utilize existing source systems. Con's: Deduplication of source systems not addressed.  Data quality must be solved in each independent source system.
  • Hybrid harmonized reference enables compliance and regulatory business drivers. This approach allows the best of both worlds, especially when moving to a transactional operational data store is not politically feasible and data governance and stewardship activities are just starting up. Pro's: Single master copy of reference data.  Uses links to access source system records.  Model allows data quality efforts to be applied to shared master  reference data. Con's: Synchronization with source systems can create some complexity if changes are not made in the hub.
  • Transactional operational data store supports strategic business drivers.  This approach provides a long term path for how legacy applications utilize data. Pro's: Single master copy of data.  No fussing with latency or synchronization issues.  Minimal mapping issues. Con's: Requires an agreed upon common enterprise data model to be used by all applications.  History must be harmonized and requires extensive key mapping.  Assumes homogeneity and requires tons of ETL and dedupe.
Your POV. Which MDM style are you deploying? What successes have you seen?  Post your thoughts or send me a private email to rwang0@gmail.com. [poll id="2"] Copyright © 2009 R Wang. All rights reserved.

Event Report: Siperian Masters 2008 – Customers Confirm Multi-Entity MDM Trends

Registration Area for the Siperian Masters 2008 held at the Bridgwater Marriott

(Photo: Siperian Masters'08 registration area.  Copyright © 2008 R Wang. All rights reserved.)

About 200 attendees were present as Ramon Chen, VP of Marketing, kicked off the event to the theme of adventurers and pioneers in MDM at the Bridgewater Marriott (New Jersey).   CEO, Peter Caswell, led the keynote session with a view on where Siperian has been, where Siperian is going, and then introduced the Ravi Jagannathan VP of Product Management and Manish Sood, Senior Director of Product Management.  They presented Siperian's road map well into 2012.  Key announcements include:
  • Ongoing expansion of the partner ecosystem and alliances.
  • Announcement of semantic masters for unstructured data.
  • Focus on easier to maintain GUI
  • Continued availability of modular deployment options and other cost effective implementations
  • New state management and work flow integration tie backs to the Lombardi BPM tools
  • Visually appealing data governance dashboards.
In addition, a few key trends emerged from conversations with customers and partners:
  • Most customers who had MDM projects also were embarked on SOA projects
  • Pharma customers successfully proved ROI and justification despite being in SAP and Oracle "only" environments
  • Availability of system integrator resources has improved.
  • MDM projects need to be more pervasive and address innovation in order to gain long term political support.
  • Many customers have reached what Forrester Research considers a Level 3 and 4 MDM maturity.
  • Prospects continue to see Siperian as short listed vendors
  • Many seek more innovation from their MDM systems and are beginning to branch out of their single data entity focus.
The bottom line Siperian customers seem to be well ahead of the pioneering stage with MDM.  Customers we spoke to remain satisfied with their decisions and have been successful in proving existing value.  Many customers have transcended past level 3 on the MDM maturity model. Your POV Do these trends jive with what you are seeing in MDM and CDI?  Looking forward to hearing your thoughts.  Post a comment or privately reach out to me at rwang0@gmail.com  Check it out on the Forrester Blogs.

Ramon Chen doling out the 2008 Siperian Masters Awards

(Photo: Ramon Chen presenting the 2008 Siperian Masters Awards. Copyright © 2008 R Wang. All rights reserved.) Copyright © 2008 R Wang. All rights reserved.

Speaking Engagement: Keynote: Moving From Pioneers to Business Innovators. The path to building pervasive MDM in your business

[lang_en]Title: Speaking Engagement: Keynote: Moving From Pioneers to Business Innovators. The path to building pervasive MDM in your business Location: Bridgewater Marriott, Bridgewater, NJ Link out: Click here Description: We are delighted to announce that the Siperian Masters 2008 International User Conference will be held Oct 21-22 at the Bridgewater Marriott in Bridgewater, New Jersey. The location was selected based on feedback from you to ensure maximum participation and convenience. As with previous years, the conference follows on from the MDM Summit in NYC. Siperian offers participation at the Masters 2008 to our customers at no charge. This is the 4th annual conference and we continue to grow in content by adding an extra day to conference activities, as well as offering both business and technical tracks. The theme for this year\'s conference is \"Navigating your MDM Journey\". As noted by analysts and the industry press, Siperian customers and partners have some of the most sophisticated MDM deployments anywhere. The MDM Journey theme aims to bring together a variety of topics designed to allow us to share and collaborate on best practices, governance policies, technical architecture, industry specific solutions and more. Whether you are a seasoned Siperian technical implementer, or a business owner of MDM and governance practices, this conference represents a great opportunity to learn and share your experiences to allow you to continue to be successful on your \"MDM Journey\". In order to optimize your value at the conference, I encourage you to pre-register for the conference today so that we may reserve a spot for you, since the number of free registrations may be limited. We look forward to seeing you at Masters 2008! Regards, Ramon Chen VP Product Marketing Start Time: 06:20 Date: 2008-10-22 End Time: 7:00[/lang_en]