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Research Summary: Demystifying Social Business – Optimizing the Lead to Deal Process (Sales)

Forward And Commentary Constellation Research pioneered the complete set of front office and back office use cases for social business in 2010. This report provides insight into a key mega-area — lead to deal use cases. This best practices research report offers insight into two of Constellation’s primary research themes, the Next-Generation Customer Experience and […]

Posted by R "Ray" Wang on June 11, 2013

3 Comments

Tuesday’s Tip: It’s Time To Consolidate Social Business Platforms

Greater Adoption In Social Business Signifies A Move To Consolidate Platforms Constellation’s buy-side clients tend to fit in the market leader or fast follower categories when it comes to organizational personas of disruptive technology adoption.  Since 2010, respondents have progressed through the DEEPR framework and the latest results from 2012 indicate that most survey respondents […]

Posted by R "Ray" Wang on March 5, 2013

4 Comments

Press Release: Gavin Heaton Joins Constellation Research to Provide Digital Marketing Research and Advisory Services

Digital Media Luminary to Launch Constellation’s Newest Research Theme, Digital Marketing Transformation SYDNEY, AUSTRALIA – Constellation Research, Inc., the award-winning research and advisory firm focused on helping clients navigate emerging and disruptive technologies announced today the addition of esteemed digital media pioneer, Gavin Heaton to the research team as Vice President and Principal Analyst. Heaton […]

Posted by R "Ray" Wang on September 6, 2012

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Tuesday’s Tip: Why Context Matters – Forget Real-Time, Achieve Right-Time

The Real-Time Hype Is Filled With Flaws The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey.  While real-time theoretically leads to quicker information and faster response times, the reality requires closer […]

Posted by R "Ray" Wang on July 24, 2012

32 Comments

Tuesday’s Tip: Dealing With The Real Problem In Social Business Adoption – The People!

Social Business Adoption Dependent On Employee Adoption Social business is more than a technology decision.  Many eager early adopters face challenges in adoption past the initial core team.  As we move from eager early adopters to ubiquitous usage, an examination of some organizations who have failed at internal social business reveals five common barriers to […]

Posted by R "Ray" Wang on June 12, 2012

10 Comments

Monday’s Musing: Avoiding Social Media Fatigue Through Engagement

Social Media Moves From Ubiquitous Usage To Relevant Rationalization Have we hit a social media plateau?  In recent client conversations on usage of social media, the trendsetters appear to be “socialed out”.   Most early adopters seem to be overwhelmed with their personal (Facebook, Google+), corporate (Yammer, Jive, Chatter, SharePoint), and professional (LinkedIn) social networks.  In […]

Posted by R "Ray" Wang on May 21, 2012

22 Comments

Executive Profiles: Disruptive Tech Leaders In Social Business – Randy Guard, SAS Institute

Welcome to an on-going series of interviews with the people behind the technologies in Social Business.  The interviews  provide insightful points of view from a customer, industry, and vendor perspective.  A full list of interviewees can be found here. Randy Guard – Vice President of Sales Development and Product Management, SAS Institute Biography As Vice […]

Posted by R "Ray" Wang on January 19, 2012

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Monday’s Musings: Seven Basic Privacy Rights Users Should Demand For Social Business

Public Outrage Grows Over Lax Privacy Polices At Popular Social Networking Sites Recent actions by social networking leaders in the market place have brought new attention to a user’s privacy rights.  Despite the fact that these sites provide a freemium service to users, abuse and arrogance of a user’s privacy rights combined with user ignorance […]

Posted by R "Ray" Wang on January 15, 2012

3 Comments

Executive Profiles: Disruptive Tech Leaders In Social Business – Kelly Pennock, Visible Technologies

Welcome to an on-going series of interviews with the people behind the technologies in Social Business.  The interviews  provide insightful points of view from a customer, industry, and vendor perspective.  A full list of interviewees can be found here. Kelly Pennock, CEO of Visible Technologies Biography Kelly Pennock is Chief Executive Officer for Visible Technologies. […]

Posted by R "Ray" Wang on November 15, 2011

0 Comments

Executive Profiles: Disruptive Tech Leaders In Social Business – Rob Tarkoff
, Lithium Technologies

Welcome to an on-going series of interviews with the people behind the technologies in Social Business.  The interviews  provide insightful points of view from a customer, industry, and vendor perspective.  A full list of interviewees can be found here. Rob Tarkoff, President and CEO Lithium Technologies Biography Rob Tarkoff is president and CEO of Lithium […]

Posted by R "Ray" Wang on October 4, 2011

0 Comments

Product Review: Informatica Addresses The Impending Big Data Challenge With Release 9.1

Big Data Emerges As A Challenge In A World Of Unstructured Data Proliferation Data volumes continue to explode with a proliferation of devices, social media tools, video usage, and emerging forms of both structured and unstructured data.  The rate of data explosion may be occurring faster than Moore’s Law.  Organizations now face a significant challenge […]

Posted by R "Ray" Wang on June 13, 2011

2 Comments

Tuesday’s Tip: Three Quick Steps To Capture Social Customer Data

Organizations Must Overcome Four Fears To Master Social Customer Data Over the past few weeks, I’ve been criss-crossing the country on a multi-city speaking tour talking about the strategic value of customer data. (In full discloure, the tour is sponsored by Informatica).  As we talk about the implications of social media and customer data, inevitably […]

Posted by R "Ray" Wang on May 17, 2011

0 Comments

Best Practices: Applying Social Business Challenges To Social Business Maturity Models

Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools.  Individuals identify consumer tech innovations that impact […]

Posted by R "Ray" Wang on January 22, 2011

13 Comments