Salesforce Seeks To Tackle Digital Business At Dreamforce
Over 125,000 virtual and physical registrants descend on San Francisco the week of November 17th for Dreamforce 13, a future of technology meets SXSW event. One day in advance of the largest enterprise software event of its kind, Salesforce.com announces Salesforce 1 (see Figure 1). The Salesforce 1 customer platform seeks to address a cadre of emerging digital business requirements that customer centric companies face.
Figure 1. Salesforce 1 Customer Platform Intends to Support The Internet Of Customers
SalesForce 1 Reflects Much Needed Refresh Of Existing Platform
The new customer platform includes platform services, platform APIs, and the Apps created from the platform. Salesforce 1 platform services includes refreshes in Force.com, updates in Heroku, and adds Exact Target Fuel. As expected, Sales Cloud, Service Cloud, Exact Target Marketing Cloud, and Apps Exchange sit on top of the salesforce1.com platform (see Figure 2).
The key analysis of this release include:
- Internet of Customers support. Salesforce includes social, mobile, cloud, and connected as the key components for The Internet of Things. In order to meet the requirements of a third wave of computing that moves from Internet of Things to what Salesforce calls the Internet of Customers, the new platform is designed to support this customer centricity convergence.
Point of View (POV): Constellation sees more than 50B connected devices and at least 150B connected endpoints by 2020. The opportunity is huge. While Salesforce.com addresses 3 out of the 5 key components of digital business, the vendor still needs to provide video/unified communications and big data/analytics. Constellation believes the big data and analytics opportunity is critical to enhancing customer experiences, to benchmarking and brokering data servcies, and to buildoing new business models around big data and analytics. Customers should encourage Salesforce.com to consider how to enable big data business models in digital business in the next iteration. Meanwhile, most customers can wait until future releases for video and UC requirements to be met.
- Next generation apps developer platform. The PaaS layer adds a mobile first orientation that enables a write once and deploy anywhere platform. Developers can now deploy to a range of social, mobile, and connected devices. The platform services include 10X more API functionality. Developers can build customer apps, wearable apps, product apps, and salesforce apps.