Reduction Of Shelfware Remains A Key Pillar In Legacy Optimization Strategies
Shelfware (i.e. purchased software, not deployed, but incurring annual maintenance fees) is one of the biggest drains on operational expenses for enterprises. In the latest Software Insider survey, 57% of global enterprises own more software licenses than deployed. With average maintenance fees hovering above 20% per annum, customers who own shelfware pay the equivalent of a new license every 5 years without receiving any business value. In fact, past Tuesday’s Tips have discussed three effective contract negotiation strategies to return shelfware. As customers continue to raise ire over the shelfware issue, many vendors have responded with penalty-free opportunities to exchange shelfware for new licenses, park shelfware for usage at another point in time, or allow customers to return licenses to reduce their annual maintenance burden.
New “Cancel And Replace” Programs Muddle The Shelfware Issue
In the last three quarters, a few legacy enterprise software vendors have offered their top customers a new model known as “cancel and replace”. As a “one-time” only opportunity to cancel shelfware without penalty, the program has a catch. Clients must purchase new licenses at a level that will maintain or increase the annual maintenance fees. While ridiculously, obviously, self-serving, one vendor has performed “free assessments” to let customers know the amount of shelfware eligible for cancellation and identify areas where new license spend can be increased. The rationale – to help customers stay in “compliance”.
The Bottom Line For Customers – Focus First On Reducing Shelfware Before Engaging In New License Spend
While new license purchases often provide the leverage to discuss shelfware reduction with a vendor, clients should remain focused on reducing annual maintenance costs. As with any software purchase, there must be a business justification in the overall apps strategy before adding new licenses. In seeking the right approach to maintenance contract negotiations, customers should use the following tools and techniques:
- Third party maintenance options
- License exchanges
- Parking licenses
- Returning licenses
- Avoiding the bundling of maintenance contracts
Clients should consider “Cancel and Replace” options if they truly have a need to make a significant new license spend commitment and can no longer leverage license exchange rights. All others should attempt other techniques that drive down opex.
The Bottom Line For Vendors: Have Your Cake And Eat It
“Cancel and Replace” programs provide a win-win for the vendor because:
- Maintenance spend remains the same or higher. Maintenance is the most profitable part of the vendor business. Vendors must grow their annual revenue stream. Minimum commitments on new license mirror maintenance revenue parity.
- Sales reps bring on new license revenue. Sales reps can leverage the replace strategy as a technique to close new license business. Vendors improve their new license to maintenance revenue ratios. Profit margins on “cancel and replace” deals are often higher because users focus on replace without engaging in tough negotiations.
Are you preparing for the 2011 maintenance contract renewal cycle? Are you in the midst of maintenance contract negotiations? Need help with your Microsoft and Oracle licenses in Spring 2011? Ready to put the expertise of over 1100 software contract negotiations to work? Give us a call! You can post or send on to rwang0 at gmail dot com or r at softwaresinsider dot org and we’ll keep your anonymity.
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- Providing contract negotiations and software licensing support
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Resources And Related Research:
20100308 Monday’s Musings: Decoupling Support From Maintenance – What Apps Vendors Can Learn From Microsoft Dynamics
20100222 Monday’s Musings: Why Users Should Preserve Their Third Party Maintenance Rights
20100104 News Analysis: SAP Revives Two-Tier Maintenance Options
20090210 Tuesday’s Tip: Software Licensing and Pricing – Do Not Give Away Your Third Party Maintenance And Access Rights
20090709 Tuesday’s Tip: Do Not Bundle Your Support and Maintenance Contracts!
20091222 Tuesday’s Tip: 10 Cloud And SaaS Apps Strategies For 2010
20091208 Tuesday’s Tip: 2010 Apps Strategies Should Start With Business Value
20091102 Best Practices: Lessons Learned In What SMB’s Want From Their ERP Provider
20091006 Tuesday’s Tip: Why Free Software Ain’t Really Free
20090504 News Analysis: Oracle Waives Fees On Extended Support Offerings
20080909 Trends: What Customers Want From Maintenance And Support
20080215 Software Licensing and Pricing: Stop the Anti-Competitive Maintenance Fee Madness
20090405 Monday’s Musings: Total Account Value, True Cost of Ownership, And Software Vendor Business Models
20090324 Tuesday’s Tips: Five Simple Steps To Reduce Your Software Maintenance Costs
20090223 Monday’s Musings: Five Programs Some Vendors Have Implemented To Help Clients In An Economic Recession
20091012 Research Report: Customer Bill of Rights – Software-as-a Service
20090910 Tuesday’s Tip: Note To Self – Start Renegotiating Your Q4 Software Maintenance Contracts Now!
20090721 Tuesday’s Tip: 3 Approaches To Return Shelfware
20090127 Tuesday’s Tip: Software Licensing and Pricing – Now’s The Time To Remove “Gag Rule” Clauses In Your Software Contracts
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