Market Leaders And Fast Followers Celebrate A Decade Of Digital Marketing Vision
In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted. Fast forward eleven years to 2014, an estimated 7000 customers, partners, influencers, and prospects gathered at the Salt Palace in Salt Lake City, Utah March 25th to March 28th, 2014 in search of reinvention in digital marketing (see Figure 1). Since that time, Adobe Summit has emerged as a must attend event for those looking at the entire digital experience from creative to commerce. Despite the size, this year’s event remained equally intimate. At almost every venue, restaurant, or session, attendees remarked on how easy it was to meet people and discover, connect, and engage on the future of digital marketing.
Enclosed is the Storify of Tweets from #AdobeSummit:
Figure 1. Storify from #AdobeSummit
Ready for digital disruption? Are you an Adobe shop? Will you add additional modules of Adobe? How did you like Adobe Summit? Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.
- Developing your digital business strategy
- Building a Digital ARTISAN program
- Connecting with other pioneers
- Sharing best practices
- Vendor selection
- Implementation partner selection
- Providing contract negotiations and software licensing support
- Demystifying software licensing
- News Analysis: Sitecore Acquires Commerce Server In Quest Towards Customer Experience Management
- Event Report: Metaio’s #InsideAR Conference Hails The Future Of An Always On, Always Augmented Reality
- News Analysis: Avangate Acquired By Francisco Partners For Matrix Commerce Capabilities
- News Analysis: Kana Express 13 Addresses Omni-Channel Customer Service for Mid-Market
- News Analysis: Zuora Raises $50M Series E Round, Rides #MatrixCommerce Wave
- Monday’s Musings: Four Elements for A #SharingEconomy Biz Model In #MatrixCommerce
- Research Report: Digital ARTISANs – The Seven Building Blocks Behind Building A Digital Business DNA
- Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)
- Research Summary: Next Generation CIOs Aspire To Focus More On Innovation And The Chief Digital Officer Role
- Trends: [VIDEO] The Digital Business Disruption Ahead Preview – NASSCOM India Leadership Forum (#NASSCOM_ILF)
- News Analysis: New #IBMWatson Business Group Heralds The Commercialization Of Cognitive Computing. Ready For Augmented Humanity?
- Harvard Business Review: What a Big Data Business Model Looks Like
- Monday’s Musings: How The Five Consumer Tech Macro Pillars Influence Enterprise Software Innovation
- Tuesday’s Tip: Understand The Five Generation Of Digital Workers And Customers
- Monday’s Musings: The Chief Digital Officer In The Age Of Digital Business
- Slide Share: The CMO vs CIO – Pathways To Collaboration
- Event Report: CRM Evolution 2013 – Seven Trends In The Return To Digital Business And Customer Centricity
- News Analysis: Salesforce 1 Signals Support For Digital Business at #DF13
- Research Summary And Speaker Notes: The Identity Manifesto – Why Identity Is At The Heart of Digital Business
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