By The Constellation Research Team
It was a surprise when Oracle product leader and President, Thomas Kurian, switched his commute exit to a few exits south on US 101 from Ralston Road to Mathilda Avenue for Google Cloud. Since his hiring, Kurian has not rested as he expanded on the vision of Google Cloud way beyond the original vision of previously leader Diane Greene. No longer is AI / ML and security are the key value propositions, but Google Cloud has aggressively pursued next gen compute load, with Google Anthos. A bigger focus on GSuite for the future of work and a vertical apps agenda (e.g. in M=media) give Google Cloud a new and better shot at moving up from its current #3 position. A more ISV and open source friendly approach makes Google an attractive cloud provider for vendors that are worried to be squeezed out by larger IaaS players. An executive team overhaul, a bigger focus on go-to-market capacity and commitment to enterprise requirments round up the increased potential of Google Cloud in 2020.
BEST NEW ENTERPRISE CATEGORY
This category recognizes the best new enterprise category that made an impact to the market.
Winner: Sales Engagement Platforms
This category of tools pulls data from CRM systems, productivity tools (e.g. email, phone, collaboration, etc.), and other sources of customer information to organize, prioritize, and automate sales activities to improve close rates and deal sizes. In effect, Sales Engagement Platforms deliver a type of low-code workflow management tool (with a dash of ML and AI). Purpose built for sales people, the systems encapsulate best practices gleaned from actual results. With over 60+ sales engagement solutions in the market, this new category separates the wheat from the chaff. Key vendors embracing this category include: Clearslide, Dealhub, Groove, MixMax, Outreach, Reply.io, RevenueGrid, SalesLoft. Scaura, and Xant.
Runners up: Gig Economy For The Enterprise and Data Driven Digital Networks
GigEconomy for the enterprise recognizes the ability to bring just in-time skills and resources and crowdsourcing platforms together in the future of work. The blending of free-lancers and full timers enable the best talent to be applied to the right engagement and project at all times. Vendors such as Gigster’s PeopleCloud and Wipro’s TopCoder exemplify this category.
Data-Driven Digital Networks apply disruptive and exponential tech such as Cloud, 5G, IOT, Blockchain, and AI to craft new businesses models with a subscription commerce, smart services, cross value chains, or joint venture approaches. The value of the network comes from the insight, not the transactions. These digital feedback loops power next best action, recommendations, and contextual decisions. IBM FoodTrust won this year’s SuperNova Awards in this new enterprise category.