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Monday's Musings: The New Engagement Platform Drives The Shift From Transactions

Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect.  Mobile has given us the ability to interact any time and anywhere.  Cloud delivers access points to us with a rich array of content and information.  Big data provides us with the context […]

Posted by R "Ray" Wang on August 27, 2012

Event Report: Salesforce.com Pushes Social CRM Technology — But Don't Expect Companies To Be Successful With Tools Alone

This post was co-written with Jeremiah Owyang, Partner and Colleague at Altimeter Group Above: Pictures from Salesforce’s event Salesforce.com launches a new set of social apps that make CRM connected to the social web. So what does it mean? Salesforce.com’s Twitter integration and application launch helps brands monitor what’s being said. Yet despite the fanfare, […]

Posted by R "Ray" Wang on September 9, 2009