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Monday's Musings: Why Customers And Prospects Expect Clearer Rules About Content Marketing

Original Mission Improves Engagement Through Relevancy Content marketing re-emerges as a hot topic and trend in improving engagement with existing customers and prospects.  Marketers can improve the likelihood of engagement through the creation and sharing of relevant information.  Typical delivery formats include advertorials, emails, branded websites, white papers, webinars, podcasts, and field marketing events.  Content […]

Posted by R "Ray" Wang on February 20, 2012

Executive Profiles: Disruptive Tech Leaders In Cloud Computing – Rick Nucci, Dell Boomi

Welcome to an on-going series of interviews with the people behind the technologies in Cloud Computing.  The interviews  provide insightful points of view from a customer, industry, and vendor perspective.  A full list of interviewees can be found here. Rick Nucci – Co-Founder & CTO, Dell Boomi Biography Rick is the founder and CTO of […]

Posted by R "Ray" Wang on December 3, 2011

News Analysis: IBM Buys Sterling Commerce From AT&T

 Merger Ties B2B Integration Tools With Selling And Fulfillment On May 24th, IBM surprised the market with its $1.4B, all-cash, definitive agreement to buy Dublin, Ohio based Sterling Commerce from AT&T.  Sterling Commerce was purchased by SBC Communications in 2000 for its strengths in B2B integration.  As an AT&T company in 2005, they acquired […]

Posted by R "Ray" Wang on May 24, 2010