Archives

Monday's Musings: A Working Vendor Landscape For Social Business

Confusion Persists In The Social Business Market As with any new disruptive technology, the social business solution landscape faces a dynamic, confusing, and converging market. As vendors seek to grab mind share and market share, customers and prospects remain confused as to what are the right business problems to address with social business. However, rampant […]

Posted by R "Ray" Wang on August 15, 2011

Monday's Musings: Auction Sites Such As Deal Umpire May Level The Playing Field Among Daily Deal Sites

Merchants Must Break Free From Daily Deal Site Hysteria Following up on the April 4th post about the damage caused by daily deal sites such as Groupon, merchants continued to send feedback about the challenges they face.  Those who use daily deal sites express the following: Peer pressure to participate. Customers and prospects flooded by […]

Posted by R "Ray" Wang on July 18, 2011

Tuesday's Tip: Three Quick Steps To Capture Social Customer Data

Organizations Must Overcome Four Fears To Master Social Customer Data Over the past few weeks, I’ve been criss-crossing the country on a multi-city speaking tour talking about the strategic value of customer data. (In full discloure, the tour is sponsored by Informatica).  As we talk about the implications of social media and customer data, inevitably […]

Posted by R "Ray" Wang on May 17, 2011

Monday's Musings: Using MDM To Build A Complete Customer View In A Social Era

Customers Have Evolved… Has Your Organization? Right now customers and prospects probably ignore your organization’s marketing messages because mass marketing campaigns lack relevancy. Right now most customers answer each other’s questions because your customer service and support agents lack the authority or knowledge to resolve issues. Right now prospects ask each other what they think […]

Posted by R "Ray" Wang on May 9, 2011

Monday's Musings: Mastering When and How High End Brands Should Use Daily Deal Sites Such As Groupon

Daily Deal Sites Claim To Bring New Customers Chicago, Illinois based Groupon, is a consumer oriented commerce site that brings consumers looking for the ultimate deal to businesses seeking new customer bases.  Local based targeting, fun cheeky copy, and a reach in almost 600 cities powers the frenzy behind the “daily deals”.   Customers pay upfront.  […]

Posted by R "Ray" Wang on April 4, 2011

Best Practices: Applying Social Business Challenges To Social Business Maturity Models

Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools.  Individuals identify consumer tech innovations that impact […]

Posted by R "Ray" Wang on January 22, 2011

Research Report: Constellation's Research Outlook For 2011

Organizations Seek Measurable Results In Disruptive Tech, Next Gen Business, And Legacy Optimization Projects For 2011 Credits: Hugh MacLeod Enterprise leaders seek pragmatic, creative, and disruptive solutions that achieve both profitability and market differentiation.  Cutting through the hype and buzz of the latest consumer tech innovations and disruptive technologies, Constellation Research expects business value to […]

Posted by R "Ray" Wang on January 4, 2011

Best Practices: Five Simple Rules For Social Business

Early Adopters And Pioneers Have Benefited From Social Across executive board rooms and even in living rooms, social business is all the rage.  In 2010, social crm (SCRM) and Enterprise 2.0 (E20) rose into mainstream conversation.  Despite the mindshare and awareness, a majority of business leaders have yet to begin these initiatives.  The good news […]

Posted by R "Ray" Wang on December 16, 2010

News Analysis: Microsoft's Office Web Apps Is "Me Too" To Google Docs –Yet Gives Enterprise Options for Collaboration and Security

This post was collaboratively written on a wiki by Jeremiah Owyang, who maintains a focus on Customer Strategy and R “Ray” Wang, who maintains a focus on Enterprise Strategy. Together, we’re covering the convergence of the emerging technology, this analysis is also cross-posted on Jeremiah’s blog. Microsoft responds to Google- Zoho Threat Microsoft gets serious […]

Posted by R "Ray" Wang on September 17, 2009

News Analysis: Jive and Radian6 Partner – Great For Business, But Could Fragment IT Systems

This post was collaboratively written on a wiki with my colleague Jeremiah Owyang whose focus is on customer strategy which encompasses social technologies. Together, we’re covering convergence of the emerging and incumbent technology system.  This entry is also cross-posted on his blog. Jive Offers Brand Monitoring Using Radian 6 -Empowering Companies To Quickly Respond Jive […]

Posted by R "Ray" Wang on September 15, 2009