Archives

Research Summary: Best Practices: Consolidated CRM Deployments Drive Paths to Modernization And Social CRM (SCRM)

Forward And Commentary As with any maturing product category, CRM applications have evolved over time from point applications to best of breed solutions to end-to-end suites. This report examines some common styles of modernization as CRM emerges from the systems of transaction era to the systems of engagement era and beyond. A. Introduction With the […]

Posted by R "Ray" Wang on February 13, 2012

Executive Profiles: Disruptive Tech Leaders In Social Business – Randy Guard, SAS Institute

Welcome to an on-going series of interviews with the people behind the technologies in Social Business.  The interviews  provide insightful points of view from a customer, industry, and vendor perspective.  A full list of interviewees can be found here. Randy Guard – Vice President of Sales Development and Product Management, SAS Institute Biography As Vice […]

Posted by R "Ray" Wang on January 19, 2012

News Analysis: Lithium Technologies Adds $53M in Financing

New Funding Shows Strength In Social Business Market And Lithium’s Business Model Emeryville, California based Lithum Technologies announced today that it raised $53.4M in financing.  The lead round is from New Enterprise Associates (NEA). Other investors include SAP Ventures. NEA leads the round with Peter Sonsini joining the board. Peter‘s been active with ecommerce play […]

Posted by R "Ray" Wang on January 5, 2012

Research Summary: Demystifying Enterprise Gamification For Business

Purpose and Intent Much hype surrounds the topic of gamification. Often seen as a technique to add engagement to existing tasks, projects, marketing campaigns, and initiatives, the term gamification unfortunately lacks the seriousness it deserves. This report seeks to change the point of view and demonstrate where gamification plays a role in the enterprise. More […]

Posted by R "Ray" Wang on December 7, 2011

Executive Profiles: Disruptive Tech Leaders In Social Business – Kelly Pennock, Visible Technologies

Welcome to an on-going series of interviews with the people behind the technologies in Social Business.  The interviews  provide insightful points of view from a customer, industry, and vendor perspective.  A full list of interviewees can be found here. Kelly Pennock, CEO of Visible Technologies Biography Kelly Pennock is Chief Executive Officer for Visible Technologies. […]

Posted by R "Ray" Wang on November 15, 2011

Executive Profiles: Disruptive Tech Leaders In Social Business – Rob Tarkoff
, Lithium Technologies

Welcome to an on-going series of interviews with the people behind the technologies in Social Business.  The interviews  provide insightful points of view from a customer, industry, and vendor perspective.  A full list of interviewees can be found here. Rob Tarkoff, President and CEO Lithium Technologies Biography Rob Tarkoff is president and CEO of Lithium […]

Posted by R "Ray" Wang on October 4, 2011

Research Summary: Introducing The 43 Use Cases For Social Business (Social Enterprise)

The Social Business (Social Enterprise) Moves Beyond The 18 Use Cases Of Social CRM As social media adoption continues to move from mainstream to pervasive ubiquity, enterprises will begin to benefit from these advancements in the consumerization of IT (CoIT).  Just 18 months ago, early adopters identified 18 Use Cases for Social CRM (SCRM).  These […]

Posted by R "Ray" Wang on August 28, 2011

News Analysis: Bunchball Gamifies Salesforce.com And Delivers Simplified Applets

Two New Products Improve Entry Points for Gamification Adoption Bunchball, a leading gamification vendor in the Silicon Valley, is best known for its Nitro gamification platform which organizations use to implement game mechanics across social networks, mobile applications, and websites.  Today the solution reaches more than 70 million unique users and creates 2.3 billion actions […]

Posted by R "Ray" Wang on August 24, 2011

Monday's Musings: A Working Vendor Landscape For Social Business

Confusion Persists In The Social Business Market As with any new disruptive technology, the social business solution landscape faces a dynamic, confusing, and converging market. As vendors seek to grab mind share and market share, customers and prospects remain confused as to what are the right business problems to address with social business. However, rampant […]

Posted by R "Ray" Wang on August 15, 2011

Press Release: Veteran Technology Industry Expert Michael Dortch Joins Constellation Research

Santa Rosa, California – July 12, 2011 7:30 AM (GMT -5:00) Pacific Standard Time Constellation Research Inc, a next generation research analyst and advisory firm helping clients achieve business value from emerging and disruptive technologies, announced today that Michael Dortch has joined as a Vice-President & Principal Analyst.  With over 30 years of experience as […]

Posted by R "Ray" Wang on July 12, 2011

Monday's Musings: Using MDM To Build A Complete Customer View In A Social Era

Customers Have Evolved… Has Your Organization? Right now customers and prospects probably ignore your organization’s marketing messages because mass marketing campaigns lack relevancy. Right now most customers answer each other’s questions because your customer service and support agents lack the authority or knowledge to resolve issues. Right now prospects ask each other what they think […]

Posted by R "Ray" Wang on May 9, 2011

Press Release: Customer Experience Expert And Veteran CIO, Jim Huser Joins Constellation Research, Inc.

Pacific Palisades, CA – March 8, 2011 12:25 PM (GMT -8:00) Pacific Standard Time Constellation Research Inc, an emerging and disruptive technologies research and advisory firm, announces the addition of Jim Huser as a VP & Principal Analyst in the research team.   Jim will focus on building the customer experience research agenda and driving […]

Posted by R "Ray" Wang on March 8, 2011

Best Practices: Applying Social Business Challenges To Social Business Maturity Models

Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools.  Individuals identify consumer tech innovations that impact […]

Posted by R "Ray" Wang on January 22, 2011

Best Practices: Five Simple Rules For Social Business

Early Adopters And Pioneers Have Benefited From Social Across executive board rooms and even in living rooms, social business is all the rage.  In 2010, social crm (SCRM) and Enterprise 2.0 (E20) rose into mainstream conversation.  Despite the mindshare and awareness, a majority of business leaders have yet to begin these initiatives.  The good news […]

Posted by R "Ray" Wang on December 16, 2010

Research Report: The 18 Use Cases of Social CRM – The New Rules of Relationship Management

Analyzing The Demand For Use Cases In Social CRM Since joining Altimeter Group, I’ve had the pleasure of collaborating with my colleague Jeremiah Owyang on Social CRM.  On a daily basis, the requests for Social CRM strategies escalated from all parts of the organization. In fact, requests reflected all facets of CRM including the usual sales, […]

Posted by R "Ray" Wang on March 5, 2010